KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Just to give you another example of why the customer experience is so critical, look to audience engagement rates. How long do people watch your videos?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Read more about it along with an example of how Neutrogena got it right. How Neutrogena used off-page optimization to create buzz.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

ANNUITAS

OCTOBER 27, 2015

Without a doubt, the rules of marketing and public relations have changed. The best example was upon landing in Australia, a local insurance company issued a press release about their gift to President Obama of crocodile insurance. Newsjacking: The Art and Science of Injecting Your Content into a Breaking News Story-.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. The Future Buzz. Social Media Explorer. Web Ink Now. Rebekah Radice. Dave Fleet. Social Media Examiner.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

PureB2B

JUNE 12, 2016

Barnett , CEO and Founder, Tyler Barnett Public Relations. The goal is to generate awareness or create buzz and interest about your industry or offerings without explicitly telling people in your target pool to contact you. While they might share the same end goal, their individual objectives, timing, and approach are different.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Convince & Convert

MAY 31, 2013

With targeting adults, for example, marketing requires a cross of traditional and digital marketing. For example, Delta just launched a new commercial illustrating the precision of their faucets that turn on and off with a simple touch. All the buzz surrounding social media is a little tiresome. The Balancing Act.

Tactics 131

Tactics Cross-Selling Skype Social Media 131

Convince & Convert

MAY 16, 2013

For example, if you have a press release announcing a new housing community in Scottsdale, Arizona, you might try the following searches: “submit news scottsdale,” “submit your news az,” “submit news real estate,” “submit news new homes”, etc. This is a high value tab for public relations and should not be overlooked.

PR 149

PR Google Press Public Relations 149

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

MAY 2, 2019

Stealth Marketing Examples (And Why They’re Bad). After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. Sony Ericsson. Fyre Festival.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Biznology

SEPTEMBER 4, 2015

Examples from the McKinsey & Company’s Social Consumer Decision Journey. The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

Walker Sands

APRIL 17, 2023

For example, a pitch focused on the impact of AI in a particular area of the healthcare sector will gain more traction than a pitch that describes the use of AI in healthcare, manufacturing, and banking. These conferences are an incredible opportunity to generate buzz for your product, but only if you prepare the right way beforehand.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

PureB2B

JUNE 12, 2016

Barnett , CEO and Founder, Tyler Barnett Public Relations. The goal is to generate awareness or create buzz and interest about your industry or offerings without explicitly telling people in your target pool to contact you. – Tyler L. Demand generation is focused on marketing. Final Note.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Lead Generation Demand 48

Eric Mower + Associates

SEPTEMBER 13, 2018

A flexible public relations launch plan will keep your business relevant through ribbon-cutting day. For example, hard hat tours are a great way to update the media on your progress, highlighting model rooms, special views, and already completed amenities and features. Think broadly.

PR 40

PR Relevance Planning Press 40

Walker Sands

APRIL 16, 2020

Weigh which priority is greater: media buzz around the announcement or to keep business moving forward. If awareness and buzz of the announcement is your top priority, consult your agency partner about whether you should delay the announcement. Data is another way to shed light on industry trends without “ambulance chasing.”

Media 52

Media PR Buzz Work Management 52

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. For example, in the retail/general category, Ace Hardware claimed 95% of their Facebook business location pages compared to their competitors, who claimed only 75.8%.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. In the next section, we are going to uncover some examples of how marketers are using machine learning powered technology to gain an edge over their competitors. With each topic, we have included some case studies and examples.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. We go from targeting Tier 1, Tier 2 and Tier 3 publications to targeting Tier 1, Tier 2 and Tier 3 conversations! Post on Google Buzz. No related posts.

PR 100

PR Conversion Ning Digg 100

KoMarketing Associates

JULY 22, 2014

I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Long-Form Content. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

BOP Design

JANUARY 9, 2018

For example: B2B or B2C? Public Relations? However, while they are superior in creating buzz and garnering media attention, they may not be able to drive results as far as lead generation as this is not the core function of public relations. This is the first question to ask. Digital Marketing?

Marketing Agencies 2 51

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 51

Content4Demand

DECEMBER 13, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. In a recent survey of 1,000 B2B decision-makers, for example, a whopping 88 percent said that marketing clichés diminish a company’s credibility. You just might create more buzz without the buzzwords.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

NuSpark Consulting

DECEMBER 9, 2012

This is an ideal method to generate back links and create buzz about your paper. LinkedIn Example: How has technology improved the performance of your sales staff? Example tweet: New white paper -how to increase salespersons performance with technology, bit.ly Example search query: “Ways to improve sales performance ”.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Bluetext

MAY 5, 2023

For example, you may want to provide your high-value clients, key partners, and investors with a personalized introduction to your new brand. An effective communications strategy prepares your customers and investors for what’s to come and creates buzz around the new brand. Following a series of mergers and acquisitions, BigBear.ai

Activities 26

Activities Tactics Brand Identity Branding 26

Convince & Convert

JANUARY 13, 2011

For example, say you’re the owner of a local home improvement store and you’d like to see a lift in your lawn and garden sales. Marketing and public relations professionals spend a lot of time trying to craft and deliver the perfect message. But here’s the thing: you’re approaching people when they’re ready for you.

Paid Search Agency 140

Paid Search Agency Companies Conversion Marketing Management 140

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. And it means writing about – and for – your customers and their markets.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. And it means writing about – and for – your customers and their markets.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Here’s one example I created using Xtensio , a web-based tool that offers free buyer persona templates: As you can see, it provides an overview of one type of buyer we’d like to target.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

markempa

JUNE 13, 2006

For the buzz on the book, read reviews and news. Debbie Weil author of The Corporate Blogging Book calls my book launch an example of Book Launch 2.0. For the buzz on the book, read reviews and news. Debbie Weil author of The Corporate Blogging Book calls my book launch an example of Book Launch 2.0. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

B2B Marketing Analytics

AUGUST 4, 2019

Growth Marketing is generating a lot of buzz across marketing organizations. Across most of the organizations, marketing function includes key areas like demand generation, marketing operations, branding, public relations and alignment with sales. Growth marketing brings to life the intersection of art and science of marketing.

Growth Marketing 40

Growth Marketing Marketing Attribution Multi-Touch Attribution Planning 40

Biznology

APRIL 5, 2016

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. For example, last Friday I ran the first of five weekly 5ks in the Crystal City 5k Fridays series and there were Oiselle brand ambassadors and even team members everywhere.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. content creation public relations' Press Releases Can Be Viable Content Type.

Press 28

Press Template Public Relations PR 28

markempa

AUGUST 17, 2007

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Begin by developing a catalog (think library) of all of your lead nurturing content. What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. For example, “PRO: Twitter gives us a great way to leverage PR. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on Mixx.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Altitude Marketing

OCTOBER 23, 2018

Public Relations Manager – will handle pitches, placements and press releases. You’re going to need to invest more in educating prospects, generating interest, creating industry buzz, staying top of mind and earning their confidence than a company offering a lower ticket item that is not core to a prospects’ future success.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Webbiquity

MAY 17, 2010

Although the examples come primarily from b2c campaigns, b2b marketers may pick up some useful creative ideas here as well. Traditional television advertising, for example, comes under the whip. Even if Hayes didn’t share so many valuable marketing insights here, the book may be worth buying just for its trivia value.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100