Contently

FEBRUARY 14, 2023

For example, is the person looking to buy an item? Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic. Example: “Who is the president of the United States?” Search engines prefer solid content optimized for intent.

Intent 194

Intent Optimization Google SERP 194

Marketing Insider Group

FEBRUARY 14, 2023

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. Only include copy that you need, and optimize subject lines for different devices. Here are some real-life examples: 18X ROI From Just.01% Another number to keep in mind is length. Their problems!

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Marketing Insider Group

MAY 24, 2023

You can get essential details about search activity, your search engine optimization performance, and how your competitors are doing. For an example of how this works, you can use inurl:spaghetti or intitle:spaghetti to find sites with “spaghetti” in the URL or title. That’s the reason you need advanced Google search strategies.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Webbiquity

NOVEMBER 17, 2022

It’s optimized to convert visitors into leads or sales. The Importance of Landing Page Optimization. Landing page optimization is the process of improving the performance of a landing page, so it gets the highest possible conversion rate. This is a subset of Conversion Rate Optimization or CRO. What is a Landing Page?

Landing Pages 201

Landing Pages Optimization Conversion Rate Lead Scoring 201

Marketing Insider Group

JANUARY 14, 2021

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Landing Page Optimization Tips. Some also offer AI-powered automatic optimization.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Webbiquity

OCTOBER 27, 2020

But as a webmaster, this also means that you need to optimize for these searches to ensure that you rank well for them. Voice Search Optimization Strategies. Here are six of the best strategies you can implement to optimize your website for the rise in voice searches. Here’s an example of a featured snippet.

Optimization 251

Optimization Marketing & Strategy FAQ Long Tail Marketing 251

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Yes, properly optimizing your website landing page with a clear offer, keeping the “important” information above the fold, and implementing strong calls to action (CTAs) can work wonders.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. The post Google launches AI tool for YouTube ad optimization appeared first on MarTech.

Youtube 128

Youtube Optimization Ads Google 128

Launch Marketing

MAY 25, 2022

It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”. To help optimize your social media posts to improve search engine performance, check out these three strategies. To help optimize your social media posts to improve search engine performance, check out these three strategies.

Social Media 125

Social Media Optimization Media Keywords 125

Stevens & Tate

FEBRUARY 16, 2024

A well-optimized approach can lead to increased brand visibility, engagement, and conversions. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Optimize your market fit positioning Email outreach success hinges on more than just the channel. Preparation is vital. Get MarTech!

Outreach 125

Outreach Email Marketing Optimization Lead Scoring 125

Martech

FEBRUARY 21, 2024

Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. to measure the effectiveness of our retention marketing efforts, which allows us to: Identify which channels and messages resonate most with customers to optimize marketing strategies. More efficient use of resources and budget.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Below, we’ll explore key strategies for optimizing visual content for SEO. Read this article.

Creativity 87

Creativity Optimization SEO Content 87

Search Engine Journal

MAY 31, 2023

Make sure that each new piece of content you create is optimized for the platform you’ll be using it on. The post Repurposing Content: A Guide With 5 Examples appeared first on Search Engine Journal.

Examples 125

Examples Content Optimization 125

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Newsletter 106

Newsletter Practices Analytics Optimization 106

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Oktopost

SEPTEMBER 21, 2023

Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1. Your profile is your modern-day business card, so make sure you optimize it. If your profile looks amateur, no one will take you seriously.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

FunnelEnvy

MARCH 4, 2024

Enter A/B testing with AI and machine learning, a game-changer that supercharges optimization efforts. Let’s look at ways to uplevel your A/B testing with AI to optimize conversions. Marketers use these tests to optimize marketing campaigns, improve UI/UX, and increase conversions. What is A/B Testing?

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

SmartBug Media

MARCH 13, 2024

Building the Optimal Compensation Plan Armed with a proven approach and informed about what gets your sales team fired up to sell, it’s now time to build the optimal compensation plan for your team. For example, recognize and reward successful lead generation initiatives that involve collaboration between sales and marketing.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

RebelMouse

JANUARY 10, 2024

Examples of sticky elements include navigation menus, contact details, or call-to-action (CTA) buttons readily available at a user's fingertips. For example, using a sticky bottom display ad can overlap a footer. Sticky elements help optimize website navigation and engagement when used carefully and with a user-centric approach.

Positioning 94

Positioning Design Examples Practices 94

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Martech

SEPTEMBER 27, 2023

The below five optimizations are critical and we strongly suggest they are reviewerd and implemented ASAP. Take a look at this video, which serves as an example of how Argos, a prominent U.K. For example, reducing your bids by 20% will be equivalent to the same bid you had before.

Cost Per Click 110

Cost Per Click Google Optimization CPC 110

Convert

JANUARY 17, 2024

For example, for testing purposes, I asked ChatGPT to compare Convert and VWO and pick one solution for me. Researchers optimized content using different tactics and tested which of those on-page optimization tactics helped pages to come up in more AI answers.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. What Is Conversion Rate Optimization?

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

SmartBug Media

JULY 19, 2023

The challenge for businesses in 2023 is that most of their competitors are also online and working to optimize their websites, and the competition for customers is tougher than ever before. But what does that have to do with your digital presence and an optimized website? Read on to find out. Growth-driven design could be the solution.

Optimization 97

Optimization Marketing Websites Lead Scoring Lead Ranking 97

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. The post Account based marketing examples appeared first on Rev.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Here are some examples of segments found in the Beeyond TrueReach tool: Demographic segmentation: Segments are based on characteristics such as age, gender, income level, occupation, and more. and Canada. “By Strategies. Get MarTech! In your inbox.

Paid Search Agency 120

Paid Search Agency Optimization Ads Mobile Advertising 120

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? I’m here to walk you through everything you need to know about conversion optimization, from what qualifies as a conversion to ongoing best practices for success. The list goes on.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 83

Examples Conversion Urgency Marketing Amazon 83

Search Engine Journal

JULY 19, 2022

Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started. The post 10 Shopify Store Examples To Inspire Your Ecommerce Strategy appeared first on Search Engine Journal.

eCommerce 136

eCommerce Examples SEO Optimization 136

Liveintent

SEPTEMBER 21, 2021

For example, when online dating company Zoosk first implemented LiveIntent’s LiveTags, they saw satisfactory performance, but they knew they wanted more from their email monetization strategy. Opportunities for optimization. The outcomes of yield optimization. Want to learn more about yield optimization?

Newsletter 121

Newsletter Optimization Cost Per Thousand CPM 121