Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. You may also want to check out some examples of what others have done.

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Adobe Experience Cloud Blog

MARCH 7, 2016

An example of this at Marketo would be accounts that engage with the Gartner Magic Quadrant report that we send, which is a late-stage asset. For example, if someone goes to our demo page, but does not view it or views it but doesn’t finish, then we send out an email asking if we can be of assistance.

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Multi-Touch Attribution Planning Marketo Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

When you consider your marketing mix, the programs you run and channels you use typically have well-established metrics. Over the years, the subject of content marketing measurement has been discussed widely and yet, it still feels like there are no clear or standard metrics to measure the impact of your content investments.

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B2B Thought Leadership Thought Leadership Marketo Content 48

LeanData

JULY 13, 2020

LeanData captures all of our marketing touches through our marketing automation platform, Marketo, which then flow into a Salesforce Campaign. GE Digital is unique in that we use a customized attribution model specific to our marketing mix and our known critical points in the buying cycle. How it Works.

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Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

The Effective Marketer

JULY 30, 2012

What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

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Education Marketing Automation Services Work Management Planning 100

Adobe Experience Cloud Blog

AUGUST 10, 2016

It’s how the savvy social media marketers at some of the blender companies jumped onboard to seize the moment. It’s an example of social media marketing at its best—listening and responding to real-time conversations, especially to users with a significant following. Why does this matter to you? Increase Demand.

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Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

DECEMBER 1, 2014

Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc.

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Cost B2B Thought Leadership Stats Marketo 48

Adobe Experience Cloud Blog

AUGUST 16, 2011

With such a solution, you can combine all necessary data into one easy-to-manage platform, enabling your marketing team to succeed faster with fewer risks. To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. Email integration. Integrated analytics. .

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Adobe Experience Cloud Blog

APRIL 9, 2014

Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Attendees were also able to get Marketo certified on-site – congratulations to all of our new Marketo Certified Experts!

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Marketo Planning Lead Ranking Work Management 48

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. For this example, let’s use 25K leads in your database. A Closer Look at the Numbers…. The Problem.

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Allocation Marketing Websites SMB B2B Thought Leadership 48

Full Circle Insights

SEPTEMBER 12, 2022

For example, all accounts on your list may be companies that are larger than 500 employees, use particular software, and have a sales team that’s greater than 20 people. Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage. HubSpot Marketing Hub. This list should not be random.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

DECEMBER 1, 2015

If you use case studies as part of your marketing mix, try a video case study. I love this example from Zendesk, a company that builds support software. For example, if someone watches your pricing video, it probably means they are pretty close to buying. Look for different ways to leverage this emotional opportunity.

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Video Marketing Thought Leadership Case Studies Case Study 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2017

Let’s look at a couple examples of brands with different audience demographics: Kenmore ’s fans are primarily older, married women while Sandisk has a higher concentration of young, single women. Even with a holiday like Christmas, which is relevant to many brands, the way your company approaches it differs based on your audience.

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Adobe Experience Cloud Blog

APRIL 11, 2014

Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run. Modern Marketing'

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Planning Customer Surveys Multi-Touch Attribution Trends 48

ViewPoint

MAY 30, 2012

Click to start video at this point — Commenting on the debate between the right outbound/inbound marketing mix, Andrew notes that the dichotomy is a bit hyped: you still need a balance that delivers multiple touches in multiple media. Outbound vs. Inbound: A Balance that Still Requires Personal Contact.

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Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix? This will help give you a more visual view of your secured commitments and how your potential ones could fit in the mix. What is the conference theme? What topics will be covered?

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Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 22, 2011

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers.

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Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts.

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Adobe Experience Cloud Blog

FEBRUARY 13, 2012

As marketers, the goals we set for a given marketing channel or specific campaign will inherently frame its success or failure. Applying the wrong metrics might have us optimizing in the wrong direction, and reducing the impact of our marketing dollars. What’s happened here?

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PathFactory

SEPTEMBER 15, 2021

Marketers have already cracked the code on channel attribution. Multi-touch attribution models (MTA) and marketing mix modeling (MMM) make it easier to understand different channels and their impact across the buyer’s journey. According to Marketo , buyers engage 36 times on average before deciding to make a purchase.

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Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Adobe Experience Cloud Blog

AUGUST 7, 2013

We call it The Definitive Guide to Engaging Email Marketing (#DG2EEM), and it has 150 pages of expert commentary, email marketing research, and real-world examples of successful campaigns. Take a look at our SlideShare for a glimpse of what’s inside: The Definitive Guide to Engaging Email Marketing from Marketo.

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Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts. I’m willing to bet there’s one you haven’t included in your overall marketing mix. Below is an example of a press release. What tips would you share with the marketing community?

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SEO Best Practices Press Distribution 48

Adobe Experience Cloud Blog

SEPTEMBER 8, 2011

When these facets are all combined, infographics can serve as a powerful addition to your content marketing mix by raising brand awareness and driving your target audience to your online destinations. Process based infographics are meant to make learning how to do something simpler through the inclusion of examples, lists, and images.

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Trends Comparison Marketing Management Statistics 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. One examples of this is “If a = b, then b = a.”

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ROI Analytics Automation Marketing Automation Services 48

Adobe Experience Cloud Blog

MAY 7, 2010

We’re also making sure everyone who blogs or participates in social media at Marketo has this list so they can do the same. . Learn more: IDC’s article on Sales and Marketing Alignment. For example, the email follow-up we are sending to those we talked to at the MarketingProfs event is part of a test. It’s just good practice.

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Adobe Experience Cloud Blog

JUNE 13, 2012

That means it’s more important than ever to include custom content in your overall marketing mix. To encourage Marketo employees to become content creators we developed a “ Blogging 101” slide presentation. Visualize Your Keywords. Stay tuned for part 2 with 5 more fantastic tactics coming next week.

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Tactics Marketing & Strategy Marketing Strategy RSS 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Here’s an example of an ad campaign personalized for Fortune 500 companies: . Targeting and Personalization'

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Paid Search Agency Optimization Personalization Ads 48

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. By integrating blogs with other marketing efforts (i.e.,

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B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Play the Long Game.

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. We are very excited to welcome him.

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Social Media Practices Marketing Automation Services Media 48

Adobe Experience Cloud Blog

AUGUST 6, 2014

Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. Events are a great way to drive opportunities and engage every aspect of your marketing funnel. Event Marketing' And why not? Create different levels of sponsorship. This gives your partners the flexibility they need.

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Advertising Agencies Paid Search Agency Planning Marketing Budget Creation 48

SnapApp

JUNE 4, 2014

Events are a critical part of your marketing mix. They offer a chance for face-to-face dialogue with your audience, in a way that’s not possible with the rest of your marketing tools. Let’s take a look a few more examples. Take Development Dimensions International (DDI) for example. Pre Event Audience Engagement.

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Click Rate Trigger Marketing Lead Gen Conference 48

Adobe Experience Cloud Blog

JULY 10, 2014

If a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion — one that users will adopt within the first few weeks. For example: “Did you know that members have access to exclusive mobile deals? Mobile Marketing' Create an account today!”

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Mobile Marketing Word of Mouth Ad Frequency Urgency Marketing 48

Adobe Experience Cloud Blog

JUNE 27, 2011

If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. You can make a big difference in your future online marketing mix simply by gaining a deep understanding of how referring website traffic behaves on your website. Don’t stop with the obvious channels, either.

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Analytics Marketing Analytics Tools Keywords Traffic 48

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. For example, say you are marketing office supplies. Event Marketing'

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Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

MAY 24, 2010

Google is continuously adding new advanced features that can help take your B2B marketing efforts to the next level. For example, you could add the note, “We launched an email campaign today,” to a sudden spike in traffic. • Tell us, what’s your favorite free B2B marketing tool? Google, newsletter), campaign medium (i.e.,

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Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Adobe Experience Cloud Blog

MAY 23, 2010

In this video interview, marketing author Andy Sernovitz speaks with David Armano of Edelman Digital and Matt Dickman of Fleishman-Hillard on inexpensive, practical ways for organizations to enter the B2B social media realm. Wes Wasson of Citrix shares with B2B Magazine how his company has integrated social media into its marketing mix.

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