Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. According to recent research, 51.2%

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Send behavior-triggered emails.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 88

Automation Marketing Websites Work Management Conversion 88

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Webbiquity

APRIL 18, 2024

B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not. Implement Behavioral Triggers The journey your customers take from the initial touchpoint to being a repeat customer encompasses many triggers and actions.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. The reason behind the growing popularity of discount codes is simple: they just work. Discount coupons work, and even millionaires like Bill Gates use them, but why do they work so well?

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Marketing Insider Group

JUNE 22, 2023

You could start by buying lead lists and sending automated marketing messages with generic templates. How Does Automated Marketing Work? In action, marketing automation might involve a user coming to your site and subscribing to an email list. Other touchpoints or triggers signal the system to send fitting messages.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. For example, OakBeamUK reached out to Digital Gearbox when they realized over 90% of their traffic was visiting their website without converting. What stands out to you?

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Optinmonster

NOVEMBER 9, 2021

And exit-intent is one such powerful trigger that has proven to work really well in recovering abandoning users. Do Exit Popups Work? Yes, exit popups work. But what you’re wondering likely isn’t whether exit campaigns work, but HOW they work. Do Exit Popups Work on Mobile?

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

Zoominfo

JANUARY 31, 2023

But beyond just telling you how well this can work, I’ve actually done the math, and you can see for yourself. I’ve gone deep into the impact ZoomInfo can have on a sales team’s day-to-day work, and if used properly, you can more than double the number of deals while spending just a tiny fraction of additional labor.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Optinmonster

JANUARY 19, 2023

Do you want some membership website examples that are actually profitable? In this article, we’ll show you some examples of membership websites that make money and break down just what makes them so successful. What really makes this membership work is the flexibility it offers new members and alumni alike.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. There’s no one approach to cold lists that works for every company and every audience. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

Optinmonster

JULY 20, 2021

In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. More specifically, we’ll cover examples including: Quotes. Why Customer Testimonials Work Like Magic. 10 Types of Customer Testimonial Examples. Social media posts. Case studies. Video testimonials.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C content, which might focus on emotional triggers or lifestyle appeal, B2B content leans heavily on providing valuable information, industry insights, and solutions tailored to the specific challenges faced by businesses. However, with the rise of remote work, mobile absolutely must be a priority as well.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. TikTok generated around $4.6 billion in revenue in 2021.

Campaigns 142

Campaigns Examples Design Planning 142

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion examples of successful campaigns. What Is Sales Promotion?

Promotion 68

Promotion Examples Urgency Marketing eCommerce 68

Vidyard

JULY 29, 2022

In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals. 6 Tips For Writing Striking Sales Subject Lines for Any Scenario with 40+ Examples 2.1

Practices 96

Practices Examples Best Practices Outreach 96

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples. In the world digital marketing, every touchpoint with your audience matters.

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70

Hubspot

JUNE 28, 2021

A lot of what makes websites work boils down to clear and intuitive navigation, well-written copy, and tasteful use of color , typography , and images — no design degree necessary. Lucky for us, there are many fascinating websites that have figured out what works. Small Business Website Design Examples. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Martech

FEBRUARY 5, 2024

Once we have an optimized survey email template, we can send it several times throughout the year, either to the whole list or to targeted groups or automate it after a purchase. But I work with clients who rely on them and we do everything we can to make those emails persuasive and inviting. Send to a clean list.

Ideal Customer Profiles 130

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 130

Optinmonster

APRIL 22, 2020

10 examples of stunning transactional emails that will inspire you. But the most common examples of transactional emails are messages the confirm a purchase, confirm a newsletter subscription, or simply allowing users to reset a forgotten password. For this post we’ll be covering: What is a transactional email?

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

SalesIntel

APRIL 17, 2024

Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. Welcome Emails: When new subscribers join your list, sending a welcome email is essential to express gratitude for their trust.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

APRIL 21, 2021

Then, we’ll share 9 examples of webinar landing pages that you can use for inspiration to get started with your own. And even people who don’t end up making a purchase will still remain on your email list. You will want to change the video placeholder, for example. And that’s it!

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

Martech

JULY 28, 2023

Here’s an example of one from Marketing Cloud Account Engagement (formerly Pardot), where you can clearly see the impact of both Apple Mail Privacy Protection and Outlook: If your marketing automation platform offers this feature, you’ll want to look at several types of email sends.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. ” Let’s turn our attention to 7 popup survey examples you can learn from. Kennedy Blue.

Customer Surveys 85

Customer Surveys Examples Click Rate Copywriting 85

Salesforce Marketing Cloud

JANUARY 4, 2024

For example, your ongoing emails can take advantage of when a prospect abandons a web page. Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. Persuading with a story is hard [work]. You expect it will go on that way.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Hubspot

APRIL 15, 2024

They create prospect lists that allow them to focus on where realistic revenue can sustain them in the short- and medium-term business investing. They utilize sales triggers for timely outreach. Matthew Murray , Managing Director of Sales Higher , says, "The best prospectors only reach out to opportunities that activate sales triggers.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

SendinBlue

APRIL 6, 2021

Plus you’ll find example automation scenarios that you can try across the B2C customer journey. While email automation works well whatever your audience, B2C strategies are more likely to involve other channels like SMS and social media. What is B2C Marketing Automation? Individual consumers are looking for convenience. A/B testing.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Examples 52

Vision6

DECEMBER 1, 2022

Plus, for additional inspiration, I’m sharing 30 examples of effective email subject lines from some of the most successful companies out there. Take the examples below, Neil Patel’s email subject line lets readers know exactly what to expect. Examples of effective email subject lines. Here are some examples: ???

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

ClickDimensions

APRIL 14, 2023

When set up correctly, automation has the power to work seamlessly and go almost unnoticed, improving the overall effectiveness of campaigns and marketing efforts. Let’s go through three different examples of the power of Marketing Automation for education! When it comes to Marketing Automation, the general methodology is the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Martech

OCTOBER 4, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. They can be seen in the Insights dashboard when the conditions are triggered. It’s refreshed in real-time when new ones are triggered. We’re here to help.

Marketing Analytics Tools 126

Marketing Analytics Tools Analytics Google Segmentation 126

Hubspot

DECEMBER 20, 2017

With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply to attrition). SurfStitch. Get ready to re-engage.

Examples 78

Examples Effectiveness Churn Rate Deliverability 78