Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit?

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways. Check out the report here !

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Forrester recommends evaluating other capabilities as well, including real-time search and import of data, matching capabilities, and native / API integrations.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Lattice Engines , a leader in AI, recently scored a Strong Performer Rating in The Forrester New Wave : ABM Platforms, Q2 2018. But first, what IS AI, really?

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Mereo

JULY 29, 2021

In fact, according to Profitwell , as little as a 1% improvement in price optimization can result in an average boost of 11.1% Jay McBain, principal analyst at Forrester does not see this trend going away: “I estimate there are more than 100,000 software companies (ISVs) today around the world — up from 10,000 only 10 years ago.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Conductor

MARCH 31, 2020

As digital marketing has evolved, search engine optimization (SEO) has increasingly become an initial thought rather than an afterthought in the typical marketing workflow. Here are just a few examples that showcase how effective SEO data can be when it becomes an integral part of your marketing department.

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114

Adobe Experience Cloud Blog

JULY 22, 2021

It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. Bizible is also a great example of “You get what you pay for”. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1 st party dataset.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Zoominfo

JUNE 11, 2021

For example, in the U.S. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Optimism abounds as vaccinations increase and sales teams realize new business opportunities await them.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

For example, in the U.S. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Optimism abounds as vaccinations increase and sales teams realize new business opportunities await them.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. Just as sales enablement technology transformed the way sellers interact with buyers, AI represents another powerful tool that will allow them to further streamline and optimize their work.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Lead Forensics

APRIL 16, 2024

Example Tools: Yesware: Uses AI to analyze email behavior and suggest personalized content for your outreach. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand. Doodle: Another popular scheduling tool that allows for quick and efficient meeting booking.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” Optimize your operations to address the external scenario.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 trillion in the U.S. Why the Change?

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. For example, just because a program that was high-performing in February doesn’t’ mean it is today. I think this goes hand-in-hand with being data-driven as well.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

NetLine

APRIL 23, 2024

As an example, combining CRM data with intent data gives you a 360-degree perspective. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. It can work to align sales and marketing teams, identify gaps in your sales funnel and help to optimize sales efforts.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

InsightSquared

AUGUST 14, 2019

With the potential to maximize sales leads, reduce costs, increase sales, and optimize return on investment, AI is soon to become a sales rep’s best friend. For example, in the B2B world, 73 percent of leads aren’t quite ready to become clients, according to a report by the research firm MarketingSherpa.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

ANNUITAS

DECEMBER 11, 2023

The game-changing opportunity is not for tactical improvements but rather for AI to truly power — and optimize — a company’s Perpetual Growth Engine. One example is UPS, whose CMO and Customer Experience Officer is leaving at the end of this year. And a Perpetual Growth Engine does not merely operate in the digital domain.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Anything Goes Marketing

MARCH 11, 2007

Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized? then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). This may be a bad example but you get my point.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. REI , for example, incorporates conservationism into its core business processes. That purpose doesn’t need to be purely philanthropic to appeal to audiences.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Outreach

JUNE 29, 2021

Buyer Sentiment Analysis enables you, sales leaders, and your teams to better optimize sequence and content performance based on emotive buyer signals. In 2020, we were the only vendor to score a 5 out of 5 in security and compliance, privacy and governance criterion in The Forrester Wave™: Sales Engagement, Q3 2020.

Privacy 98

Privacy Outreach Analysis Forrester 98

Only B2B

MARCH 6, 2024

This is a classic example of lead generation, as it captures the attention of a broad audience with a relevant piece of content. Lead Qualification Optimizes the Funnel: Lead qualification is like eliminating the hurdles in the success path, identifying the most promising leads from the generated pool.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Vidyard

MARCH 17, 2015

So we figured, why not show you some examples of companies who are putting this video marketing approach into action? Learning by example is way more practical, and hey – way more fun. Here are 9 examples of the strategic use of video for demand gen. Check out our own example of a landing page with a catchy video below.

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Sprout Social

JANUARY 4, 2022

The following statistics highlight the many opportunities for social media marketers to optimize their Facebook video strategies. — Forrester (@forrester) October 27, 2021. These next few statistics lay out some insights to help brands optimize their time on YouTube. 79% of marketers post video on Facebook.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Adobe Experience Cloud Blog

JULY 22, 2021

It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. Bizible is also a great example of “You get what you pay for”. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1 st party dataset.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. It joins a growing number of proposed alternatives to tracking consumers with third-party cookies.

Work Management 92

Work Management Marketing Management Privacy Marketing Proposals 92

ANNUITAS

FEBRUARY 7, 2023

Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Adobe Experience Cloud Blog

OCTOBER 9, 2018

In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it. For example: Stakeholder. Source: Lori Wizdo, Forrester Research. However, are our stock metrics the ones we should be communicating upward?

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Contently

MARCH 31, 2017

Personalization technology typically applies to optimizing the customer journey on a website or in campaigns; content—as the “ atomic unit ” of marketing”—undergirds all of it. Martech companies promise a customer journey filled with content automatically optimized and personalized for each customer.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

DiscoverOrg

JUNE 24, 2016

In other words, every digital interaction you have with a prospect needs to be optimized for mobile. All in all, Forrester reports that U.S. Well, if you’re not mobile optimized, you’ll probably feel a serious impact in your performance because there’s a direct correlation between mobile optimization and conversion rates.

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. Learn More: Four Reasons Retailers Should Take Identity Seriously This Holiday Season.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65