Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. This is where lead magnets come in, as an integral part of email marketing. Have highly specific content. What is a lead magnet?

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. However, one can argue that one without the other would be entirely useless.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. To educate the public, Velcro Brand Companies created a music video in which a cast of lawyers sings about why it’s incorrect to use “velcro” as a noun or a verb (for example, shoes with velcro). Don’t write “velcro.”

Sample 89

Sample B2B Marketing Planning Content Marketing 89

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Mailmunch

MAY 20, 2021

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. . Lead generation and social media .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

NuSpark Consulting

NOVEMBER 16, 2016

“ Marketing is impatient. If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. What is SWOT in marketing, though? “Oh great, another new marketing acronym.” Set SMART-er social media goals.

SWOT 88

SWOT Paid Content Analysis Social Media 88

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. Continuing with the Punch Buggy example, the Awareness sub-stage is when the game begins.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Anyword

JUNE 22, 2022

Commerce content best practices. Different ways to leverage expertise in your ad copy. With that in mind, it’s two days of commerce frenzy that businesses and marketers can’t afford to ignore. Whether it be in the headline or ad copy, all of these high-performing Facebook ads mentioned Amazon or Prime Day.

Amazon 52

Amazon Paid Search Agency Ads CPC 52

Parse.ly

SEPTEMBER 26, 2022

Our experts are happy to share our understanding of the market with you, free of charge. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. Social media analytics tools. Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Enterprise Management 125

Enterprise Management Work Management Marketing Management Budget Programs 125

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we don’t care where the content comes from. And we don’t care where the content comes from.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! 5 Fresh Strategies to Get More Followers on Social Media.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

ClearVoice

JUNE 5, 2020

For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer. Why the market may need more freelancers soon.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Your priorities will likely change quarter over quarter.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. In 280 characters or less.)

Social Media 85

Social Media Work Management Marketing Management Process 85

EveryoneSocial

NOVEMBER 28, 2017

Employees + Social Media Marketing. By now, most business should value and recognize the importance of their brand actively engaging in social media marketing. Any marketing strategies that do not value the importance of social media are truly missing out. Have a clear and accessible social media policy.

Social Media 104

Social Media Activities Social Marketing Work Management 104

ConvertKit

JULY 9, 2021

For example, some artists like Sadie Dupuis from Speedy Ortiz and Sad13 have branded their own spreads, hot sauces and tea blends in partnership with small local brands. For example, in Canada that would be SOCAN. YouTube and Twitch tips and ad revenue. Your band’s merch gives you an opportunity to get creative.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Sprout Social

JULY 7, 2016

billion people logging in daily, Facebook is a huge resource for your business. The marketing potential is high, but how do you maximize it? Facebook Business Pages need to be treated differently from your personal profiles. Here are some Facebook Business Page tips to up your marketing game. Long Description.

Facebook 73

Facebook Tips Business Webinar Metrics 73

Hubspot

APRIL 7, 2019

A crucial aspect of being a great marketer is being able to measure your success. You deserve your budget -- and maybe need more of it -- and you deserve to dedicate time to the marketing activities that work. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. Continuing with the Punch Buggy example, the Awareness sub-stage is when the game begins.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy. But I made myself do it. Click To Tweet.

Paid Search Agency 85

Paid Search Agency Content Enterprise Management Banner Ads 85

ClearVoice

AUGUST 24, 2021

Think of LinkedIn as a search engine. Companies and recruiters use LinkedIn to search for keywords that match the skills they’re looking for. You want to optimize your LinkedIn profile so it matches relevant searches. Add work samples where relevant. Optimize Your Profile. Here are some best practices to pay attention to.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

CoSchedule

SEPTEMBER 2, 2022

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. This short-sighted approach neglects high-value opportunities like retention marketing. To improve the effectiveness of your marketing efforts, consider fostering customer loyalty with a renewed retention strategy. table of contents].

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

Kevin Indig

JANUARY 31, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Content ownership is a complex problem. Who owns AI training data?

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Optinmonster

AUGUST 1, 2022

You can also turn your email course into a paid digital product. Because you show up in their inbox consistently with valuable content, your target audience will see you as reliable and knowledgeable in your field. Written email content is much easier to produce than a full video course, webinar, or fillable workbook.

Course 84

Course Sales Qualified Leads Generation Leads 84

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Let’s consider some examples to understand this. Another example that takes pride in providing personalized and innovative experiences is Tesla. You own a piece of the future. It’s simple.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. We knew that reports were a content type that worked well for us in the past.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Buffer

NOVEMBER 21, 2018

Here at Buffer, we think a lot about visual content. We’ve explored tools that help anyone create visual content. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans. 24+ websites to find free images for your marketing.

Terms and Conditions 111

Terms and Conditions Copyright Domain Social Media 111

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Albacross

MARCH 19, 2018

A lot of marketers struggle to evaluate their account-based marketing campaigns. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required. We’ll also use examples from Albacross to highlight how everything works on a practical level.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Convert

JANUARY 16, 2023

The “father of advertising” is right. Examples from Legends and Modern Maestros. Here’s a primo example from Gary Halbert, a legendary direct response copywriter, who wrote this headline to sell the book “How to Rob a Bank without a Gun.” And who can forget this classic ad for Rolls Royce from David Ogilvy? David Ogilvy.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Parse.ly

APRIL 6, 2020

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. Social media analytics tools. Which content on your site do people engage with? Social media traffic is also difficult to understand in Google Analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72