Sharpspring

JUNE 22, 2017

Slip into your audience’s shoes and walk through your brand experience with fresh eyes. For example, Amazon gets personal with customers across email, social, Amazon Prime, Dash Button, Echo and beyond. Starbucks provides a great example of this. File a customer support claim. Order a product from a landing page.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

Sprout Social

OCTOBER 19, 2023

For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. These are the candid conversations that are eye-opening but often fly under the radar. Online review management involves taking a holistic view of the platforms you track. Translation? The good, the bad and everything in between.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

LeadSquared

DECEMBER 7, 2020

It may include advertisements, freebies, coupons, contests, rebates, product samples, and more. For example, a brand may have a goal of 40% revenue growth in the next six months, whose purpose is to: Promote new products or services Gather customer feedback Improve brand awareness. These involve both offline and online campaigns.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Optinmonster

APRIL 29, 2022

This can also catch people’s eye. For example, a car dealership might send a fake car key with the invitation to bring the key when they come in for a test drive. For example, a car dealership might send a fake car key with the invitation to bring the key when they come in for a test drive. Offer Samples.

Lead Generation 98

Lead Generation Lead Ranking Generation Lead Scoring 98

Sprout Social

FEBRUARY 17, 2022

For example, you can use templates to: Offer customer care to those who need help. Then track the open and click-through rates to see which emails generate ROI. 6 sample email blast templates (and why they worked). Here’s a look at six sample email blast templates brands used to get results. Timeliness. Digestible.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Content4Demand

MAY 4, 2021

Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. For interactive assets , you might also track key metrics like time on page or number of social shares.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Sprout Social

MAY 24, 2022

Paid media examples. Owned media examples. Earned media examples. Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. Take Bissell’s Little Green Machine for example. Tracking paid efforts typically comes down to measuring ROI.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Unbounce

MARCH 2, 2020

Full disclaimer: I know this is a relatively small sample size. Keep reading to see what I learned in the process, some examples you can use for inspiration, and some tips on how to optimize your SaaS landing pages like a pro this year. Track who is visiting your page and understand what they’re looking for. Further proof?

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Convince & Convert

SEPTEMBER 11, 2015

To keep them on track (and out of your hair), give them these seven tweet templates they can rotate in and out. Sample content: Really enjoying an article from @author (or @website) [link]. Real Life Example: . Sample content: Beautiful day for some gardening with @CompanyName. Real Life Example: . CharityName.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

FunnelEnvy

JUNE 13, 2022

Enterprise software used for healthcare and legal businesses, for example, typically have a relatively long sales cycle with lots of factors and smaller sub-decisions along the way. Make sure there is a straight line between the marketing metrics you are tracking and how they impact these goals. This goal is especially true in B2B.

Top of Funnel 80

Top of Funnel Digital Marketing Funnels Buyer Personas Marketing Funnels 80

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. This is a sample report that gives a high-level overview of audience insights, demographics that are crucial when planning a social media campaign. The platform lets you set campaign goals with your account and track them for their duration.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Sprout Social

MARCH 30, 2020

” with a compelling title that stops readers in their tracks. Below are some awesome examples of benefit-driven headlines from Lauren Pope of G2. Let’s look at some examples. This title from Salon is a shining example of a strong editorial headline using “I.” ” or “So what?”

Work Management 140

Work Management Content Marketing Management Case Studies 140

Vision6

FEBRUARY 26, 2023

For example, marketers can try a subject line that includes the recipient’s name. This is the most eye-catching part of the email and can significantly affect its performance. For example, if you’re launching a new product, sometimes taking the time to cover all the benefits may be what’s needed to get them across the line.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

Parse.ly

SEPTEMBER 26, 2022

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. For example, a reader is counted as a bounce, whether they spend 15 seconds or two minutes on a page. While other tools may offer some features to help with this — for example, Parse.ly

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convert

DECEMBER 9, 2022

The metrics and KPIs that will be used to measure success: In order to determine whether your optimization efforts are successful, you need to have a clear understanding of the metrics and KPIs that you will use to track progress and evaluate results. How do you treat qualitative & quantitative data so it tells an unbiased story?

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Outgrow

OCTOBER 7, 2021

Just figure out the scope of work and send them samples! One of the examples we can think of is BioLite Energy’s blog. If your brand is interesting to the press they would refer to the information provided (press releases, samples of past media coverage, mention of awards and recognitions etc.) Take Care/of for example.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

SmartBug Media

MAY 4, 2020

The smaller the sample size, the more likely that outside factors are actually responsible for outcomes. If your sample size of two includes just your mom and your ex, for example, there’s a good chance your audience demographics impacted conversion rate more than the fonts you were testing.

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Buffer

MARCH 29, 2023

That’s the story of many UGC creators – they go in with zero experience but armed with a smartphone and a creative eye, they can start charging brands to talk about their products and services for their social media platforms in no time. Since then, she’s worked with several brands and charges up to $125 for one video.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Some examples include data from the CDC , the U.S. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Social media posts with images get more interaction because the human eye is trained to notice images first. Email Blasts / Newsletters.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

ClearVoice

JULY 16, 2019

It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process. And candidates are essentially without protection, although occasionally a company is so egregious that it catches the eye of a watchdog group.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Some examples include data from the CDC , the U.S. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

B2B Marketing Directions

JANUARY 29, 2022

For example: In 2019, the Business Roundtable, an association whose members include the CEO's of nearly 200 major U.S. Consider, for example, a small sample of the findings from a few of the more recent studies. Several recent developments illustrate CSR's growing importance.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

DealSignal

FEBRUARY 23, 2023

For example, if you’re a B2B company selling marketing automation software, you might segment your email list by industry and create content tailored to the specific needs of each industry. For example, you might include different product recommendations based on the recipient’s past purchases or website activity.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

For example, Content Marketers can specifically benefit from a content marketing platform (CMP) that complements and integrates with your engagement platform. The majority of marketing teams have three or more sets of eyes reviewing the emails before they are sent.

Marketing Automation Services 133

Marketing Automation Services Conversion Content Marketing Work Management 133

Convert

APRIL 12, 2021

You run a simple split test with 2 identical copies of a web page and then track the results across those 2 identical pages. However, there may be some discrepancies caused by the tool and how it measures or tracks your data. In the above example, we can measure as little as a 1.2% If you noticed that your A/A test showed a 0.5%

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Convert

APRIL 4, 2022

A second pair of eyes on A/B testing and its design can uncover unexpected flaws. I’ve checked dev tools console on both (chrome://inspect and linking an iPhone to a macbook), and I can see the code executing for that conversion, but it isn’t tracking in the reporting. Wrongly Implemented Tracking Codes.

Terms and Conditions 52

Terms and Conditions Marketing Analytics Tools Sample Paid Search Agency 52

Hubspot

AUGUST 19, 2020

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. For example, the search query "Can you get driver's license renewed for someone else?" But — just how valuable is a page-one ranking?

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Content Marketing Institute

FEBRUARY 2, 2018

Quality content is “powerful enough to stop people in their tracks, make them think, and debate with themselves or others. We track and measure each post’s performance. To track these, we use a combination of Google Analytics and Looker (with the help of our data team). Click To Tweet. njellering Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Hubspot

MARCH 7, 2018

Instead, they rely heavily on their field representatives to be their eyes and ears. KPIs , or Key Performance Indicators, are metrics used to track the performance of a business, a department, or individuals against goals. Download our free report here to learn the top 3 metrics ranked by sales professionals. Competitor Pricing.

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

Sprout Social

MARCH 24, 2020

” Hey, don’t roll your eyes just yet! You can apply the principles of SWOT to email and SEO, for example. For example, brands like Skullcandy have carved out a niche for themselves with colorful content themes and high-res imagery. What is SWOT in marketing, though? “Oh great, another new marketing acronym.”

SWOT 87

SWOT Paid Content Analysis Social Media 87

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

For example, a workshop that accepts only a dozen or so people will have vastly different outcomes to a 2,000-attendee conference. Samples given out. For example, if you want to ask what your attendees thought of a speaker, you can get them to fill out a survey right after they’ve attended. Customer retention. In-event surveys.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Moz

MAY 13, 2019

It wasn't an exact number, but given that SEOs at the time (and to this day) were tracking at most dozens of algorithm changes, the idea of roughly one change per day was eye-opening. Local SEO, for example, has clearly seen an accelerated rate of change over the past 2-3 years. A lot of this is also in the eye of the beholder.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Jackie Walts

FEBRUARY 7, 2018

Let me know if you need a sample – it’s really not hard to do. Keep your eye on the sales objective and what your prospect needs to hear next. Example – someone responds to an email offering an ROI eBook. Test frequently, track what you’re doing and read your reports. If it’s not right, it’s not right.

Lead Scoring 51

Lead Scoring Lead Ranking Leads Lead 51

DivvyHQ

APRIL 9, 2019

Practically overnight, everyone viewed pristine beaches and ocean swimming with renewed and terrified eyes. Let’s say, for example, your company sells tax software. Many call it a “seed keyword”, or a “parent topic” Here’s a sample of what you might find using Ahrefs’ keyword research tool : 3.

Keywords 78

Keywords SEO Top of Funnel Planning 78

Contify

NOVEMBER 18, 2018

Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. To do this, we selected a random sample of 148 companies from the list of Fortune 1000. G oogle Alerts remains one of the most popular news monitoring services.

Google 40

Google Paid Search Agency Companies Case Studies 40