Marketing Insider Group

NOVEMBER 29, 2022

Let’s explore seven common signs that it’s time for a redesign. billion websites on the internet, meaning you have to go above and beyond to encourage users to explore yours. Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Your website is too static. There are around 1.88

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Marketing Insider Group

JANUARY 2, 2024

We’ll explore the factors fueling this shift, from the nitty-gritty of algorithm changes to the evolving habits of users, and how these changes are reshaping our digital marketing strategies. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

AUGUST 11, 2023

This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. Surveys and audience research are essential to gauge your followers’ needs. Match with Business Goals Select social networks that align with your business objectives.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Martech

APRIL 25, 2024

This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. This is especially true in large urban centers. So, how can marketers reach this broad and profitable segment?

Television marketing 92

Television marketing Planning Paid Search Agency Peer-to-peer 92

Zoominfo

JULY 6, 2020

Saying this quarter was eventful would be the understatement of the decade. We took our favorite ZoomInfo events and made them virtual. Our blog team set out to research and create content that helped our readers do the same. We explore where most companies run into problems and how to overcome them. We adjusted goals.

Zoominfo 264

Zoominfo Marketing Analytics Tools Top of Funnel Advertising Funnels 264

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. Washington Commanders Sale On Nov.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how. The Outline.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. When it’s time to think of an event theme, sometimes the idea well runs dry. Collaborate with others to get a different perspective on your event’s theme.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Vision Edge Marketing

AUGUST 24, 2021

Exploring the answers to these questions and others are instrumental to choosing a strategy, allocating the right resources, and driving the right activities that will make a difference and to identifying areas of opportunity and areas for improvement. Of course, thinking about the future doesn’t eliminate the need to deliver results today.

Spending 258

Spending SWOT Work Management Allocation 258

B2B Marketing Directions

MARCH 24, 2024

In most cases, a B2B buying process begins when a trigger event causes a business person (the potential buyer ) to feel a need or desire to solve a problem or seize an opportunity that may require a purchase. The researchers also conducted extensive interviews with ten buyers to explore their habits at each stage of the buying journey.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Lead Scoring 122

Lead Scoring Lead Ranking Top of Funnel Budget Programs 122

Stevens & Tate

FEBRUARY 16, 2024

This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. However, various SEO pitfalls can hinder these outcomes. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team. You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Thinkers360

APRIL 20, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 17 ANTONY WELFARE Commercializing Blockchain Research Centre (CBRC) Contact ANTONY WELFARE Score: 35.42 19 Ahmad M.

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Stevens & Tate

APRIL 18, 2024

This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

SalesIntel

JANUARY 30, 2024

In this blog, we will explore five effective ways to uncover the elusive contact details of key executives, starting with utilizing sales intelligence tools and relying on the ever-reliable Google. Time Efficiency: These tools automate the data-gathering process, saving time and effort compared to manual research.

Contacts 52

Contacts Press B2B Outreach 52

Outgrow

APRIL 8, 2024

In this blog, we’ll explore various types of feedback forms, their advantages, and best practices to help you achieve the best results from your efforts. Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Stevens & Tate

NOVEMBER 9, 2023

With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones. According to a study by the Pew Research Center, as of 2021, 73% of adults over the age of 65 in the United States use the internet.

Communities 77

Communities Marketing Websites Internet Marketing Mobile Marketing 77

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. If you’re new to this kind of market research, you’re in the right place.

Research 98

Research Case Studies Case Study Skype 98

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. But that is the exception, not the rule.

Social Media 127

Social Media Media B2B B2B Thought Leadership 127

Heinz Marketing

JULY 31, 2023

And, the impending return of school and fall events can add to the pressure. Let’s explore some practical tips and solutions to keep your head in the game while still enjoying the best of summer. Prepare for Fall Events in Advance As fall events, including sales conferences, approach, start preparing for them well in advance.

Work Management 94

Work Management Allocation Tips B2B 94

Salesforce Marketing Cloud

APRIL 3, 2024

Explore human-centered design Find solutions that are desirable, feasible, and viable. When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. The IT team credits this increase to human-centered design. “We It was a true partnership that created shared trust and helped improve app adoption.”

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means.

Social Media 123

Social Media Examples Work Management Media 123

Only B2B

FEBRUARY 11, 2024

Then, they research solutions (following clues). Let’s explore the three distinct types of intent data to drive you to sales: 1. This expands your reach while maintaining control, like sharing clues with friendly explorers. Leverage their anonymized data on prospects actively researching similar tools.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Thinkers360

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 15 William Michael Cunningham Creative Investment Research Contact William Michael Cunningham Score: 48.36

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. We explore the challenges consulting buyers are facing and the roles they see their consulting firms playing. Why This Study is Needed. About the Study.

Consulting 157

Consulting Research Work Management Marketing Management 157

Thinkers360

MARCH 1, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today !

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Binary Demand

JULY 21, 2023

Before delving into the specifics, let’s explore the diverse sources making up the varied types of B2B data. Chronographic Data Chronographic data capture time-related events and transformations that unfold over a period. In this article Overview B2B Data Types What Is Data Cleansing?

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98