Marketing Insider Group

NOVEMBER 17, 2021

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Establish event metrics. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

Marketing Insider Group

OCTOBER 2, 2018

With the Forbes Under 30 Summit this week, event season is almost upon us. From Advertising Week in New York, to DMEXCO in Germany, and countless others, now’s the time to make sure you are as prepared as possible for major industry events, no matter your clients level of participation. From attending the event and […].

Practices 202

Practices Marketing & Strategy Best Practices Advertisements 202

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. A: The first few months of the pandemic we were all in panic and reactionary mode when it comes to in-person events.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Bannersnack

NOVEMBER 16, 2023

6 minutes read Facebook events are a great way to promote your upcoming appearances, conferences, meet-ups, online sales, product launches, etc. Whether you’re organizing an online or offline event, Facebook events can help you increase its visibility and the number of attendees.

Facebook 52

Facebook Practices Best Practices Banners 52

B2B Marketing Zone Submitted Articles

SEPTEMBER 28, 2021

5 Takeaways from the BBC Event - Common Themes Today's Marketing Professionals Are Putting to Practice. The June 2021 BBC Event was hosted virtually by

Practices 246

Practices Marketing 246

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Too often, companies don’t capitalize on the synergies between these two practices. Virtual event platform provider VII Events recently hosted a global virtual event dedicated to event marketing, A2Z Virtual 2021.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. A Move Towards Sustainable Events. So how do you make a more sustainable event?

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

SendGrid

OCTOBER 18, 2022

Physical invitations make sense for personal occasions, but when it comes to professional events, most businesses opt for invitation emails—plus, it’s what customers have come to expect. The post The Full Guide to Event Invitation Emails [9 Best Practices + Examples] appeared first on SendGrid.

Practices 74

Practices Examples Best Practices Opt-in 74

Marketing Insider Group

MARCH 28, 2023

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Free events, classes, and workshops. Work across channels.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Webbiquity

MAY 26, 2020

What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. are the top three swag items event attendees are most interested in receiving from vendors. Most Popular Swag.

Conference 180

Conference Case Studies Practices Trends 180

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. Here’s the folks to follow to stay up-to-date on trends and informed on best practices. Whether in person or virtual, it’s as live action as marketing gets.

Event Marketing 107

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 107

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Let’s dive into thought leadership best practices. So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

The Point

MARCH 22, 2024

Instead, open with an immediate promise of value: Join our Webinar on March 7 and learn six easy, practical ways to create and deploy social content faster than your competition by leveraging the power of AI. Instead, tell recipients what they’ll learn or gain from attending the event. Sell the event, not the product.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

SendGrid

MAY 2, 2023

Great virtual events aren’t just for clients and customers. Learn how to take your internal teamwork to the next level with engaging virtual team events. The post Virtual Events for Teams appeared first on SendGrid.

Practices 101

Practices Best Practices 101

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Do more virtual events. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Which methods of communication take what priority?

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. The logistical details of event management have never been more important.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Webbiquity

MAY 25, 2021

There are people talking about stocks or sharing best practices. I have seen some success on Instagram for a number of clients in the event marketing space. The post B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging appeared first on B2B Marketing Blog | Webbiquity.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Salesforce Marketing Cloud

JANUARY 8, 2024

Drafting a sales contract Considerations and customization Negotiation and review process Execution and implementation Best practices and legal considerations Speed up the sales cycle from quote to close Go from lead to inked deal in record time with automation that speeds up quoting, approvals, and contracting.

Process 110

Process Practices Terms and Conditions Work Management 110

Webbiquity

OCTOBER 18, 2018

In the live events arena, it takes creativity to create something spectacular. Whether you are a scenic designer, event planner, or accountant, tapping into that wellspring within can produce powerful results. Research emerging event technologies , things you like or aspire to. Something that’s never been done before.

Creativity 206

Creativity Lead Scoring Lead Ranking Paper 206

SendGrid

MARCH 20, 2023

Subject lines can help motivate attendees for events big and small. Learn more about email campaign best practices with Twilio SendGrid. The post Event Subject Lines: 5 Ways to Motivate Your Audience appeared first on SendGrid.

Email Campaigns 95

Email Campaigns Practices Campaigns Best Practices 95

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. When it’s time to think of an event theme, sometimes the idea well runs dry. They, in turn, will draw their own followers to your event. You needed a theme yesterday.

Event Marketing 251

Event Marketing Conference Trends Planning 251

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

MARCH 28, 2019

Sponsor Events in the Community. It reflects positively on your company when your customers and prospects see you sponsoring or otherwise supporting events in your community. The post Four Best Practices for Customer Retention appeared first on B2B Marketing Blog | Webbiquity.

Practices 253

Practices Best Practices Communities Consulting 253

Webbiquity

JULY 18, 2019

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. So how do you improve attendee engagement at events? Guest post by Ryan Farquharson.

Work Management 168

Work Management Marketing Management Mobile Marketing Guidelines 168

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. I’ve been to many events in my career.

Work Management 95

Work Management Marketing Management Creativity Organization 95

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. If you need help transcribing business cards, badges, or handwritten notes at trade shows or marketing events Lead liaison can help. The post Best Practices for Transcribing Business Cards and Contact Information appeared first on Lead Liaison.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Lead Liaison

NOVEMBER 14, 2022

Event Innovation: Increasing Engagement & Event Success Post-COVID. We saw the birth of virtual events, the growth of zoom meetings, the influx of Slack / chat between colleagues, and more. Those of us in the event industry understood what was truly missing – authentic connection.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Content4Demand

NOVEMBER 8, 2022

She’s responsible for Content4Demand’s internal marketing efforts, managing everything from content creation and email marketing to events and sponsorships, blog publishing, website management and social media presence. When she’s not working, you’ll find her sliding into third at softball, buried in a book or practicing her Italian. .

Practices 93

Practices Best Practices Content Work Management 93

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. But, that doesn’t mean event managers and their teams don’t benefit from knowing what a customer or client is actually worth to the company.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98