Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. Here, we'll explain which one worked better for us.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Metadata

JANUARY 31, 2024

The global direct business event industry lost $1.9 trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. According to Bizzabo, 98% of event organizers planned to host at least one in-person event in 2023 , while 85% planned to host at least three.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Hubspot

MARCH 23, 2020

Your colleague is working from home today, so you Slack him to let him know when the piece is ready. Additionally, a virtual conference enables you to create a product — recordings from your conference — that you can continue to share and use as a lead generation tool for months and years after the initial live launch. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. HubSpot wants to gain more reach in the online and offline sales and marketing industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Marketing Insider Group

MAY 18, 2021

Today we’ll explain why it’s so important for connecting with your audience online and highlight some ways to make it work for your company. Find an employee content marketing strategy that works for you. Here are some of the most common ways top brands already put it to work. People buy from people – not brand names and logos.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. So what do HubSpot and TikTok have in common? Teach us (quickly).

Branding 182

Branding Brand Identity B2B Paid Search Agency 182

Marketing Insider Group

DECEMBER 8, 2021

While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week.

Practices 293

Practices Tips Business Emarketing 293

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. We see businesses using more kinds of software, not less, that all needs to work together. Slack -- collaboration hub for work. Eventbrite -- event management and ticketing. We believe the world has changed.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. When: January 16 – 18, 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Hubspot

SEPTEMBER 14, 2016

Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for.". What's crazy is these already exist, and the potential for new bots to change the way we work and live is enormous. Where: YouTube Live. ET // 11 a.m.

Youtube 28

Youtube Startups Hubspot Amazon 28

Vidyard

OCTOBER 7, 2019

HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. In under two hours, they cover strategy basics, types of content, production, and tracking. YouTube Creator Academy.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Source: HubSpot. With content marketing. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Outgrow

JUNE 20, 2022

Why a product-led funnel is easier to build than a community-led go to market . With heavy experience in inbound marketing, he is also a growth marketing thought leader and speaks at events across the globe on the topic. Understanding Community Led vs Product Led Growth with HubSpot’s SVP of Marketing .

Paid Content 52

Paid Content Communities Work Management Product 52

Vidyard

JANUARY 7, 2020

When given the choice between text and video, 72% of people would rather watch a video to learn about a new product. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Event Invitations 4.1 Product Hype Videos 5.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

OCTOBER 7, 2019

HubSpot Academy HubSpot is an undisputed leader in the marketing world. Except maybe us…) Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. In under two hours, they cover strategy basics, types of content, production, and tracking.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

NOVEMBER 15, 2018

As a product marketer, I tend to talk to a lot of customers. Trying to find out what’s been working for them, what hasn’t been working, and what they’re focused on for the next year. Keep in mind how your sales team works. High-quality video production can be a significant investment.

Trends 132

Trends Video Marketing B2B Webinar Metrics 132

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Hubspot

MARCH 26, 2020

She also downloads an ebook, watches your company's YouTube videos, and even chats in a few of your community forums. Once your marketing materials have convinced her your product could be a good fit, she decides to call one of your company's sales rep. Examples are work rates, productivity per rep, etc.".

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. YouTube, a video streaming platform, is the world’s second largest search engine. How-To Videos.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Valasys

JULY 9, 2020

What’s distinctive about HubSpot is its rich and all-encompassing content strategy? HubSpot is known to post informational content as a part of their B2B Instagram marketing strategy. HubSpot doesn’t directly try to advertise their products on Instagram but focuses on adding value to their audiences’ feed.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), Do you have a how-to video on using your product? Promote Your Events Events are an excellent use for social calendars. More on this later.)

Ad Building 65

Ad Building Tips Content Social Media 65

The Effective Marketer

NOVEMBER 4, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? Ignore the email and focus on work. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Lenny's Newsletter

AUGUST 13, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Hubspot

MAY 11, 2021

A listener might pick-and-choose one pre-recorded crime show episode on her drive to work, for instance, and another episode about parenting on her drive home. better brand recall than display ads , and 61% of consumers who heard a podcast ad were more likely to purchase the featured product. 49% of U.S. 55% (155 million) of the U.S.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

LeanData

DECEMBER 8, 2022

Automated appointment scheduling software has quickly worked its way into B2B revenue tech stacks. Calendly is an appointment scheduling software that lets users communicate their availability while allowing clients, customers, event-goers, prospects and anyone else with the link to book appointments and meetings on their own. .

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Best Practices 52

SpotMe Blog

JULY 27, 2021

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Hubspot

FEBRUARY 19, 2024

views on YouTube Pinterest searches for “primal movements” grew 120% from 2022 to 2023 The moves may look goofy, but they target muscles that we normally neglect, enhancing body awareness, agility, and a host of other benefits. You can niche down and target audience with different fitness goals, such as: ?Teens From shedding to shredding.

Trends 62

Trends Peer-to-peer Class Advertising Agencies 62

Vidyard

JANUARY 7, 2020

When given the choice between text and video, most people would rather watch a video to learn about a new product. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Event Invitations 3.3 Product Hype Videos 4.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65