Webbiquity

JUNE 13, 2019

Planning and executing a corporate event is one of the most important components in corporate marketing. Typically, a small core team is responsible for putting the event together, but it’s the business name attached to the event with a reputation and public image at stake. Food and Drink Stations. Musical Performances.

Creativity 187

Creativity Barriers Opt-out Sales Qualified Leads 187

Webbiquity

OCTOBER 18, 2018

In the live events arena, it takes creativity to create something spectacular. Whether you are a scenic designer, event planner, or accountant, tapping into that wellspring within can produce powerful results. Research emerging event technologies , things you like or aspire to. Something that’s never been done before.

Creativity 208

Creativity Lead Scoring Lead Ranking Paper 208

Webbiquity

MAY 26, 2020

What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. are the top three swag items event attendees are most interested in receiving from vendors. Most Popular Swag.

Conference 181

Conference Case Studies Practices Trends 181

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Product.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

JULY 18, 2019

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. So how do you improve attendee engagement at events? Guest post by Ryan Farquharson.

Work Management 170

Work Management Marketing Management Mobile Marketing Guidelines 170

Webbiquity

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. 40% of respondents anticipate that unused live events dollars simply won’t be spent (i.e., Online Event Plans. overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Webbiquity

APRIL 28, 2020

Change in event plans. Plans for replacing live events with webinars or other online events have also changed somewhat, though not nearly so dramatically. B2B marketers remain evenly split on reallocating live event dollars versus simply not spending the money. Image credit: Erik Mclean on Unsplash. What’s Changed.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

Webbiquity

MAY 6, 2014

Events Social Media Marketing aimClear Dennis Yu Josh Bratten Lisa Buyer Lisa Grimm Marty Weintraub Neal Rodriguez Zenith Social Media Marketing Conference 2014' For anyone who’s never been to Duluth—it’s a scenic smaller city with about 90,000 residents, on the shore of Lake Superior. See you there!

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. Most live event production platforms have this capability built in. The Product.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Webbiquity

DECEMBER 31, 2020

Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Outdoor events such as these draw a lot of attention. Billboards.

Promotion 254

Promotion POS Business Paid Search Agency 254

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Webbiquity

MAY 30, 2023

6) Event marketing is bouncing back for B2B. Event marketing was among the top six channels in terms of active use and importance for B2B marketers. Per the report, “Events also jumped a lot, from 39% to 57%. This could represent a final bounce back from the lingering effects of COVID.”

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Webbiquity

MARCH 17, 2021

5) Virtual events become increasingly important. As businesses continue to recover from the effects of COVID-19, online events will retain a big role in marketing and communications. PR companies need to help brands produce engaging online events, to boost their online presence and attract new audiences.

PR 272

PR Trends Ethics Public Relations 272

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

AUGUST 1, 2023

Participation in and promotion of live and online events provides several benefits, from the direct benefit of generating new contacts to social media engagement to SEO-helpful backlinks from event websites. Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. It provides event registration and management; videos and polls to boost engagement; automatic invitations and reminder emails; and attendee analytics. Pricing: $78/$129/$499 per month.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

JANUARY 12, 2022

Randy Frisch, CEO of Uberflip, decided to use a swear jar at his company’s annual event. Team building program provider Best Corporate Events facilitates CSR activities such assembling wheelchairs for donations to the disabled or bicycles for disadvantaged kids, or packing backpacks with school supplies. Make a Plan.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Webbiquity

JUNE 11, 2019

Today, she’s come a long way from that kitchen-table business delivering balloons and signs for events. Her company, InnovativEvents , now plans and manages events ranging from small board meetings to high-impact nonprofit fundraisers to corporate events for Fortune 500 clients. The Services. The Company. The Inspiration.

Work Management 177

Work Management Marketing Management Word of Mouth Paid Search Agency 177

Webbiquity

NOVEMBER 27, 2018

Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

OCTOBER 16, 2018

They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. Host and Exhibit at Live Events. First, the dot-com bust of 2000 and then the terrorist attacks on 9/11 badly damaged the travel and events world.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

JUNE 26, 2018

However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers.

Trade Show 211

Trade Show Social Media Display Vendors 211

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

DECEMBER 6, 2022

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. ” The Biggest Challenges in B2B Content Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

DECEMBER 19, 2023

3: The 22 Best Virtual Event Platforms Written in August 2020 and most recently updated in February 2023, this post is a gold mine for anyone ready to venture beyond standard tools like WebEx, Zoom, and Google Meet, showcasing nearly 50 alternatives that can help take your event to a whole new level. #2:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

APRIL 30, 2024

This is accomplished by creating great content (particularly in terms of lists), and using schema markup (see the point above).

Marketing AI 172

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 172

Webbiquity

FEBRUARY 17, 2022

In-person events are still an incredibly effective way to connect directly with your buyers. Live events have taken a big hit during the pandemic, but your buyers are eager to get back together again, face to face. People still watch live TV, so they still see commercials.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

FEBRUARY 1, 2018

But also keep in mind these additional opportunities to fully capitalize on your participation at these events. One way in which you can significantly enhance the trade show presence of your business beyond the booth is to speak or present at the event. This type of setup has broad appeal at business-oriented events.

Trade Show 186

Trade Show Contingency Planning Conference Vendors 186

Webbiquity

APRIL 19, 2018

To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Use social media tools to start generating buzz for the event far in advance and let everyone know exactly where your table or booth will be located so they can find you. Failure: No Social Media Buzz.

Trade Show 184

Trade Show Buzz Work Management Impressions 184

Webbiquity

FEBRUARY 22, 2022

” What influencers enjoy doing most is talking: 68% of influencers say they enjoy speaking at events, while 56% enjoy participating on panels. But the #1 reason across influencers of different types—social media amplifiers, content creators, event speakers, opinion leaders—is believing in the product or cause.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

MAY 17, 2022

Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. Virtual events aren’t going anywhere and may eventually replace in-person conferences (though not any time soon) as the primary networking method.

Organization 305

Organization B2B B2B Sales Training 305

Webbiquity

APRIL 19, 2022

Team building company Best Corporate Events does a fantastic job with this, showcasing well-known customers, customer ratings and comments, and their involvement in leading industry associations across their website. But what’s even more powerful is combining multiple types of social proof.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

FEBRUARY 23, 2021

This episode is sponsored by virtual event platform Shindig. Any system will let you show slides, but only Shindig is able to let your participants to network and mingle using video chat as naturally and spontaneously as at in-person events. How do you manage campus events, dorm life, classes, and dining in a safe way?

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319