The Freeman Company

JANUARY 12, 2024

The latest research findings on attendee intent and behavior to help event planners deliver better and more effective in-person experiences.

Trends 98

Trends Intent Research Effectiveness 98

Marketing Insider Group

MARCH 13, 2019

As a keynote speaker, I have seen everything when it comes to events. That said, competing with so many other conferences can make it difficult for event planners to come up with innovative event ideas to wow […]. The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group.

Creativity 268

Creativity Conference Event Marketing Marketing 268

The Forward Observer

OCTOBER 27, 2023

In today’s attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience. Learn how to minimize five common negative forces that can detract from any event.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Navigate the Channel

JANUARY 22, 2024

In this article, we will explore the fundamental trade show booth etiquette rules that every staff member should be aware of to ensure a successful event. What can corporate event planners do to enhance trade show success? Expressing gratitude shows appreciation for attendees’ time and interest.

Trade Show 65

Trade Show Rules Impressions Barriers 65

Webbiquity

JUNE 11, 2019

Today, she’s come a long way from that kitchen-table business delivering balloons and signs for events. Her company, InnovativEvents , now plans and manages events ranging from small board meetings to high-impact nonprofit fundraisers to corporate events for Fortune 500 clients. The Services. The Company. The Inspiration.

Work Management 175

Work Management Marketing Management Word of Mouth Paid Search Agency 175

Vision Edge Marketing

MAY 25, 2021

Or in the case of launches, this work helps any third parties, such as agencies, event planners, understand what you want from the start, reducing rework which helps keeps your costs down. Some companies use industry events for their debut. This expedites the process and is helpful to architects. The approach will still work.

Product 243

Product Paid Search Agency Planning Case Studies 243

Marketing Insider Group

DECEMBER 10, 2019

Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. Otherwise, the marquee event at your conference will likely devolve into a yawnfest. Consider the Theme of Your Event. Attend the Competition’s Events.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

The Freeman Company

FEBRUARY 23, 2024

Look at how AI can help event planners work better and more efficiently, from day-to-day functions through more complex strategy building.

Efficiency 52

Efficiency Ad Building 52

Webbiquity

MAY 20, 2020

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list. Initial Live Events Outlook: Big Budgets, Busy Calendars.

Event Marketing 213

Event Marketing Marketing Budget Creation Planning Peer-to-peer 213

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. Local business groups and events are great for networking. Speak at events. Qualifications can serve as evidence of knowledge and skills.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P.

Event Marketing 107

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 107

ClearVoice

NOVEMBER 8, 2021

It is a complex platform, but it has all you need to be an effective marketer on the Facebook platforms, including the following: Campaign Planner. Events Manager. Facebook Campaign Planner has helpful client integration and communication features. If you’re not using Campaign Planner, I highly recommend you reconsider.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Webbiquity

NOVEMBER 27, 2018

Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

The Freeman Company

JUNE 6, 2023

Here's why LED is the superstar AV solution transforming events into memorable, branded experiences attendees (and event planners) cheer for

Brand Identity 52

Brand Identity Branding 52

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Lead Liaison

NOVEMBER 17, 2022

Connecting with your audience is vital to demystifying any form of engagement when it comes to event management. Liz King graced InEvent’s 360° event to shed more light on how to connect with your audience. Liz has experience in virtual and hybrid events for about ten years. CTRL ALT DLT event in 2017.

Lead Liaison 71

Lead Liaison Marketing Automation Services Lead Ranking Work Management 71

KoMarketing Associates

DECEMBER 3, 2019

Others, like Google’s Keyword Planner , offer a narrower set of tools for free. When it comes to keyword research, tools like Google Keyword Planner are often the “go-to” for coming up with new ideas. By paying attention to keywords to potentially bid on, advertisers can create ads that reflect current events.

SERP 157

SERP PPC Features Paid Search Agency 157

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Webbiquity

OCTOBER 18, 2018

In the live events arena, it takes creativity to create something spectacular. Whether you are a scenic designer, event planner, or accountant, tapping into that wellspring within can produce powerful results. Research emerging event technologies , things you like or aspire to. Something that’s never been done before.

Creativity 206

Creativity Lead Scoring Lead Ranking Paper 206

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. The logistical details of event management have never been more important.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Martech

DECEMBER 6, 2021

Alternatively, take a look at in-person events. Large-scale events require a lot of advance planning — not least booking a suitable venue. Protocol for attending the event has been changing almost daily with stringent requirements for negative tests and there must be a serious chance of it being canceled — like a couple of days out.

Business 88

Business Forecasting Internet Marketing Planning 88

Marketing Insider Group

OCTOBER 21, 2019

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. But how much thought have you put into your content strategy for event marketing?

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. When it’s time to think of an event theme, sometimes the idea well runs dry. They, in turn, will draw their own followers to your event. You needed a theme yesterday.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Sprout Social

OCTOBER 5, 2023

Apps and integrations : App and integration owners create access tokens, monitor events, edit application files and set up the Conversions API. Planner The Planner feature in Creator Studio brings together your content calendars from Facebook and Instagram. This is the default permission when adding people to a Business Account.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Invigorate.

Buzz 155

Buzz Social Media Media Conference 155

Marketing Insider Group

JANUARY 15, 2020

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

DECEMBER 20, 2016

Almost every day, I have the pleasure of speaking with one of the most under-appreciated and hardest working group of people: Event Organizers and Conference Planners. That’s why I wrote my suggestions from some of the best marketing speakers to help you make the most of your next event.

Organization 100

Organization Conference Best Practices Marketing & Strategy 100

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. The Event Industry is no exception.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Zoominfo

JUNE 17, 2022

As an entrepreneur and financial planner, she added saleswoman to her list of titles as she tackled numerous negotiations and potential deals. BRITTNEY CASTRO I’m a certified financial planner and I have my own company, Brittney Castro Inc. Even when I go to business events or networking events, I’m not there on a mission.

Lead Ranking 100

Lead Ranking Cold Calling Planning Fulfillment 100

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Invigorate.

Buzz 107

Buzz Social Media Media Conference 107