ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Ever-growing concerns over user privacy make it vital for enterprises to provide reassurance whenever they gather data through content marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Match for event marketing. Looking toward the future of martech for events.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Biznology

DECEMBER 15, 2021

So, B2B marketers must develop a renewed focus on building trust with clients and prospects. And marketers are getting more creative, with both formats and applications. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hubspot

FEBRUARY 1, 2021

For our first INBOUND event ever, we had the first registrant write a blog post, and in the following year, we invited a previous attendee to write about their experience. Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

KoMarketing Associates

FEBRUARY 13, 2018

As a mutual trade-off, share enough information to give your target audience a taste and pique interest, but not enough to give away the best information that you have to offer, until they sign up with their contact information and attend. Drive leads through a promotional video that shines a light on the sign-up benefits.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

SpotMe Blog

JULY 25, 2021

Attendees could attend in-person or online with the same access to the event platform and agendas, speaker information, and interact with each other. For those visiting, safety protocols such as wearing a mask and social distancing were practiced, proving how companies can begin putting on safe in-person events again. #2)

Examples 111

Examples Enterprise Management Work Management Conference 111

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.),

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. Bizzabo is an all-in-one event solution. The Hubspot blog is the king of all inbound marketing blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

ClearVoice

AUGUST 12, 2019

Tactile marketing, which involves sending direct mail as part of a larger content marketing and demand generation campaign, is blowing up the B2B marketing space and starting to make inroads in B2C. Furthermore, when tied into HubSpot or other automation suites, it can be a powerful tool in a content marketer’s quiver.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Scoop.it

MAY 4, 2023

Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity. This makes it easier for brands to repurpose the available content and use it as marketing material per their needs once they have permission rights.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Informative Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Webbiquity

APRIL 10, 2018

Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). HubSpot ). A majority of B2B marketers (59%) say they are “significantly” pressured to generate additional leads by upper management.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

Examples 95

Examples Branding Brand Identity Banners 95

Hubspot

APRIL 13, 2021

You can post these outside your business or if you don't have a brick-and-mortar business, then you can post banners throughout the local area where you'll be holding the event. The landing page for your event is the primary way to communicate information about your event. Make your event a brand in and of itself.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. We’ve discussed a number of event marketing tips in the past, so we’ll move on from here.

Activities 246

Activities Branding Brand Identity Sample 246

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. Bizzabo is an all-in-one event solution. The Hubspot blog is the king of all inbound marketing blogs.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Attendify

AUGUST 7, 2019

By 2015 he introduced The Stackies, an annual awards program that celebrates how digital marketing teams build their Martech stacks (the different platforms they “stack” together to get and keep customers). But where do event marketers fit into the picture? Start with pre-event. Until now, that is!

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. We’ve discussed a number of event marketing tips in the past, so we’ll move on from here.

Activities 130

Activities Branding Brand Identity Sample 130

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Outgrow

MARCH 18, 2020

The same should be said about marketing tools and their integration. Previously, we have discussed tools that integrate with marketing giants like HubSpot and Zoho. These Mailchimp integration tools gel with the email marketing giant effortlessly. Eventzilla offers a platform for event marketing and registrations.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

SmarkLabs

NOVEMBER 18, 2019

HubSpot refers to demand gen programs as touchpoints throughout the conversion optimization and sales cycles. Webinars and event marketing are increasingly popular ways to bring awareness to your brand while engaging directly with consumers. There isn’t a set “demand generation” spot on the sales funnel. All about the content.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Hubspot

JUNE 7, 2018

This invoice template makes the process simple -- it provides space for all the necessary information, and looks more professional than a plain spreadsheet. Event Marketing Timeline. The event marketing template offers organization and structure if you’re implementing an upcoming business event or campaign.

Template 100

Template Google Best Practices Marketing Analytics Tools 100

SnapApp

APRIL 3, 2014

After the event, create an ROI calculator or photo gallery where attendees can see what they can get out of your product or service or share their favorite moments. We’re attending the Marketo Summit from April 7th to 9th in San Francisco and have begun our own marketing campaign using interactive content.

Planning 48

Planning Marketo Eloqua Landing Pages 48

SpotMe Blog

JULY 21, 2023

What Does Event Registration Software Do? Event registration software allows attendees to sign up for your event and enter their personal information. Typical event registration software features include: Customizable event registration pages : Create web pages specific to your type of event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SmartBug Media

JUNE 30, 2020

Gathering a network of experts to speak about certain topics is great not only for demonstrating your event’s industry clout in promotion, but also for tapping into the experts’ individual networks where their influence is already established. Have fun with this step and feel free to get creative. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

AUGUST 19, 2013

That''s why many of our fans are surprised when they hear that HubSpot''s social presence all comes down to the concerted efforts of just one person -- Brittany Leaning, our social media manager. An Interview With Social Media Manager, Brittany Leaning, on Social Media Event Marketing.

Social Media 28

Social Media Work Management Social Marketing Media 28

Hubspot

DECEMBER 18, 2019

By using video, you can tap into the imagination of an audience that absorbs information visually — sometimes text just doesn't do it. Event Marketing. If your company hosts events, whether internal or external, take videos of the events for a recap to send subscribers. Include Video in Subject Line.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Hubspot

NOVEMBER 9, 2011

Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Luckily, LinkedIn has just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features.

Linkedin 28

Linkedin Ideal Customer Profiles Network Marketing Event Marketing 28

Hubspot

MARCH 1, 2012

#InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

AUGUST 31, 2011

This is a guest blog post written David Kirkpatrick, B2B and consumer marketing beat reporter for MarketingSherpa. He is covering HubSpot's participation at Dreamforce '11 and offering insights on the various speakers and events. The traditional marketing playbook is broken.". Connect with HubSpot : His opener?

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Digital Marketing Funnels 28