Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

KoMarketing Associates

FEBRUARY 13, 2018

As a mutual trade-off, share enough information to give your target audience a taste and pique interest, but not enough to give away the best information that you have to offer, until they sign up with their contact information and attend. Drive leads through a promotional video that shines a light on the sign-up benefits.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. 2) Apple Special Events. 4) INBOUND by Hubspot.

Examples 111

Examples Enterprise Management Work Management Conference 111

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. We found that there was often a disconnect between sales and marketing teams. Match for event marketing.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

SmarkLabs

NOVEMBER 18, 2019

It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. As mentioned in our blog post, “ The Impact of Demand Generation on Sales Cycles ,” the B2C world can use demand generation in areas with longer sales cycles, but it’s most common in the B2B world.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. All of it comes down to planning — and part of that planning means driving ticket sales. Just kidding.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Attendify

AUGUST 7, 2019

More than 10 years ago, Scott Brinker founded the Chief Marketing Technologist blog, and consequently revolutionized the marketing landscape. In 2011, Brinker began producing a yearly map of the global marketing technology landscape. But where do event marketers fit into the picture? Start with pre-event.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Building a strong brand is a gradual, multifaceted process.

Activities 246

Activities Brand Identity Branding Sample 246

Hubspot

MARCH 5, 2012

Because it can be challenging to determine the ROI of your presence at live events , leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. 1) Reserve a Room at the Event. At any given event, there is always plenty of commotion.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Hubspot

APRIL 13, 2021

Additionally, this will give you a good idea of how to continue promoting your event -- are people interested? Is your current marketing plan working? With early bird registration, you'll be able to gauge your audience's interest and your marketing tactics. Make your event a brand in and of itself.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Why Is Brand Activation Important? Imagine your company just launched yesterday.

Activities 130

Activities Brand Identity Branding Sample 130

Hubspot

SEPTEMBER 24, 2018

It’ll change the way your research your market. Moreover, it’ll inform the psychological triggers -- the words and angles — you use to compel prospects to buy things. 6 Brain Triggers Copywriters Use to Drive Sales. Worried this information is outdated? Editors at Buzzfeed use this tactic to create compelling headlines.

Copywriting 77

Copywriting Trigger Marketing Comparison Banner Ads 77

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. A Sales Guy. A Sales Guy is a straightforward and honest approach to sales insight.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Hubspot

AUGUST 19, 2013

There are many challenges that a social media manager has to face head on in today''s world. That''s why many of our fans are surprised when they hear that HubSpot''s social presence all comes down to the concerted efforts of just one person -- Brittany Leaning, our social media manager.

Social Media 28

Social Media Work Management Social Marketing Media 28

Hubspot

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

JUNE 7, 2018

This invoice template makes the process simple -- it provides space for all the necessary information, and looks more professional than a plain spreadsheet. This template makes the process of analyzing and reporting on paid traffic relatively seamless. Google Sheet Templates for Project Management. Project Timeline.

Template 101

Template Google Best Practices Marketing Analytics Tools 101

Scoop.it

MAY 4, 2023

Put UGG on Your Product Pages One of the best ways to boost your website traffic and increase sales is to put user-generated content on product pages. Manage reviews on your Google My Business page. Another way to generate UGG for your event marketing is to organize contests.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Online Marketing Institute

DECEMBER 1, 2010

If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend. so your event may show up in their recommendations. Promote your event by running a contest.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Outgrow

MARCH 18, 2020

The same should be said about marketing tools and their integration. Previously, we have discussed tools that integrate with marketing giants like HubSpot and Zoho. These Mailchimp integration tools gel with the email marketing giant effortlessly. Eventzilla For Event Planning. Oh wait, let us rephrase.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. A Sales Guy. A Sales Guy is a straightforward and honest approach to sales insight.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

SmartBug Media

JUNE 30, 2020

To help companies manage the potential headache of moving an event to digital, companies like Hopin have stepped into the spotlight. If you’re looking for a tool that will manage your next event so you can focus on engaging with your attendees, take a look at how Hopin can help. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

DECEMBER 18, 2019

While this process doesn't usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement: Knowing that I would be starting my day with a new music video from one of my favorite bands made me smile. Event Marketing. Include Video in Subject Line. Newsletters.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? HubSpot Sales. These tools automate the lead collection process so that you can focus on other areas of your business. Capture emails and other information.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

JUNE 2, 2015

Marketing and sales platforms are converging to make data-driven decisions much more attainable in a shorter amount of time. Segmenting communication to the right people at the right time in the buyer's journey, from first touch to post-sale, across multiple channels is becoming more of a reality every day. What does that mean?

Work Management 28

Work Management Marketing Management Planning Demand Generation Agencies 28

Hubspot

SEPTEMBER 3, 2014

So if you’re an event organizer, take a 10 minute break from trying to multitask and juggle the 50 million little parts involved in event planning, and read on to learn how you can make better use of the awesome resources you have all around you. (Or Including the Twitter handles of your event speakers is also a nice addition.

Network Marketing 28

Network Marketing Work Management Marketing Management Hubspot 28

Hubspot

JUNE 9, 2016

We've seen fire hand exactly how effective this formula is for improving recruiting, which is why we're sharing our process with you below. Recruitment vs. Marketing: How Do the Two Compare? You’re probably starting to think that this process sounds a lot like the way companies used to compete for potential customers.

Top of Funnel 28

Top of Funnel Lead Ranking Inbound Marketing Marketing Automation Services 28

SWZD

AUGUST 5, 2019

At EMC, Peter said he got real world experience in all aspects of “the wagon wheel of marketing”: PR, advertising, branding, demand generation, event marketing, sponsorship marketing, digital marketing, customer reference marketing and analyst relations. The Three Things My CEO Cares About.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Hubspot

AUGUST 31, 2011

This is a guest blog post written David Kirkpatrick, B2B and consumer marketing beat reporter for MarketingSherpa. He is covering HubSpot's participation at Dreamforce '11 and offering insights on the various speakers and events. The traditional marketing playbook is broken.". Top-of-the-Funnel Marketing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Digital Marketing Funnels 28

Hubspot

JANUARY 3, 2012

For example, a visitor to your website's product pages might indicate someone who is further along in the sales cycle and readier to buy, so place CTAs for more middle-of-the-funnel offers like free trails, product demos, or free consultations that speak to the interests of a visitor who is closer to a purchasing decision.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., Lead management. Lead management comprises three functions: lead capture, lead scoring and lead nurturing.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Hubspot

FEBRUARY 17, 2016

That’s where event marketing enters the picture: it’s the perfect complement to a relationship-focused inbound strategy because it unites a company’s most engaged audiences. Take a look at this list of 8 tips for getting your event trending on Twitter, as an example. You can use this information to fine-tune your messaging.

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28