ClearVoice

SEPTEMBER 4, 2020

Triggered emails have a more than 2x higher open rate than newsletters. A total of 80 percent of content marketers use email content to nurture their audiences. Content Marketing Institute ). Content marketing statistics for social media. More than two-thirds of adults in the United States use Facebook. (

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

FEBRUARY 1, 2021

If you need help getting started, here is a guide for executing a Facebook ad campaign , and a guide for executing a LinkedIn ad campaign. Virtual Event Marketing Tips. Getting them to be aware of the event in the first place is another (seriously, it’s hard!). Create a unique event hashtag. It’s free, too.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

SpotMe Blog

NOVEMBER 15, 2021

He went on to explain that “there is no marketing automation platform out there that doesn’t do forms or registration, so use your current one, because that’s what you’ve been using for newsletters sign-ups, so why not use that for people to sign up for your event?

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

Excelsior Research

JUNE 1, 2021

It is a process that requires a gradual, comprehensive, and holistic approach to engagement that comprises a series of different strategies like dedicated inbound marketing tactics, social interaction, E-book campaigns, and weekly newsletters. Share on facebook. Digital Marketing. Share on twitter. Share on linkedin.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

It is a process that requires a gradual, comprehensive, and holistic approach to engagement that comprises a series of different strategies like dedicated inbound marketing tactics, social interaction, E-book campaigns, and weekly newsletters. Share on facebook. Digital Marketing. Share on twitter. Share on linkedin.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Hubspot

MAY 14, 2019

Conversational marketing is the ability to have 1:1 personal conversations across multiple channels, meeting customers how, when, and where they want. It is more than just live chat, extending to phone calls, texts, Facebook Messenger, email, Slack, and more. Controversial Marketing. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Brandpoint

OCTOBER 28, 2019

Same story, different telling: The marketing language you see on Instagram should be different from the language you see in a whitepaper or in an email newsletter. For example, email your content out in an upcoming newsletter, advertise your email list on your podcast, and create a blog post about podcasting and mention yours.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Content Standard

OCTOBER 22, 2014

Interestingly, different types of events play out differently depending on the social network, with entertainment events being most heavily socialized on Facebook and sporting-event shares skewing toward Twitter. Chatter about an event also tends to last longer on Facebook.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

Anything Goes Marketing

DECEMBER 15, 2008

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. Tags: email marketing B2B lead generation enewsletter.

RSS 100

RSS Autoresponders Newsletter Display 100

SpotMe Blog

JUNE 2, 2021

You can also begin an email drip campaign or SMS campaign to start sending your attendees newsletters and regular blog updates to keep them in your loop. . Your sales and marketing teams can analyze your attendee’s data to start lead scoring and see which people have engaged most with your event. Links to a highlight video.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

SugarCRM

JANUARY 14, 2016

For example, you might run a UGC campaign on Facebook where you ask people to submit photos or one on Twitter where you ask them to tweet using a certain hashtag. Scale Your Content Creation Efforts: Content represents a common thread throughout all of our marketing efforts today. Marketing Insights.

Lead Ranking 50

Lead Ranking Curation User-Generated Content Paid Search Agency 50

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. Add Some Marketing Magic. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Reach out to people indirectly as well.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Content Standard

AUGUST 17, 2017

For example, Estée Lauder teamed up with ModiFace to create a lipstick chatbot on Facebook Messenger. While immersive marketing is about bringing consumers into the story, experiential marketing is centered on fostering a personal interaction with consumers via a memorable, face-to-face experience.

Paid Search Agency 85

Paid Search Agency Interactive Marketing User-Generated Content Sample 85

SpotMe Blog

AUGUST 25, 2022

Hybrid event planning: months 1 – 2. Build your event marketing strategy. The most successful hybrid events are those that are defined as such from the start. Ensure your marketing makes it clear that your event is hybrid. Use that newsletter to update them on other events, company business, and more.

Planning 98

Planning Practices Budget Programs Work Management 98

Valasys

FEBRUARY 13, 2020

According to Kapost two-third of B2B marketers accede that content their multi-channel marketing strategy –including event marketing, social media marketing, demand generation campaigns & much more. The most successful B2B brands have figured out ways to build brand authority with content marketing.

Content Marketing 64

Content Marketing Ad Building Branding Brand Identity 64

Valasys

APRIL 15, 2020

Start nurturing your prospects ASAP once they express interest in your business is it your blog content or a subscription to your weekly newsletter. Aligning Your Marketing and Sales Strategies.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Organic social media: Traffic to your site from links in your social media profiles and posts on LinkedIn, Twitter, Facebook, Pinterest, and other social networks. Sales-generated leads. Outbound calling.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

Adobe Experience Cloud Blog

JANUARY 21, 2016

Stick with doing great marketing, on the platforms that make sense for your audience—whether that’s on Twitter, Facebook, LinkedIn, SnapChat, or Instagram, etc. Personalization: I predict that personalization is going to be an increasingly important tactic for marketers to integrate into their 2016 marketing programs.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Hubspot

MAY 18, 2016

We decided to see how well our product performed by implementing it on our own blog: We created a Growth Tips Newsletter, in which we send out the best tactics to grow your business each month. Get featured in newsletters to increase your reach. You need to provide value for the subscriber. Do joint webinars or case studies.

Traffic 52

Traffic Case Study Case Studies Paid Search Agency 52

Hubspot

AUGUST 23, 2018

Email Newsletter. Let your customers and users know that you’ll be attending the event by sending out a dedicated email. Live content is an excellent way to engage your audience with the event. Stay on top of the event hashtag: #INBOUND18. A lot can happen and change during the time leading up to a large scale event.

Budget Programs 57

Budget Programs Buzz Network Marketing Planning 57

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Email newsletters. Facebook is quickly becoming the second-most popular B2B social network. Monthly newsletters.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Hubspot

MAY 16, 2012

And while you're reading, ask yourself whether you're guilty of any of these warning signs of a cringeworthy marketing presence. 20 Hints That Your Marketing Stinks. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. HubSpot Auto DM replies. Like proposing on a first date.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Webbiquity

JANUARY 26, 2021

For example, content strategy development starts with creating buyer personas, then addressing the topics (problems or pain points) they care most about, and leading them to take action (subscribe to a blog/newsletter/podcast, download an eBook, register for a webinar, schedule a demo, etc.). Event marketing (live, virtual, and hybrid).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. Facebook 3.3 As mentioned above, thought leadership videos are top-of-funnel content perfect for sharing to social media, especially LinkedIn, Facebook, and YouTube. Rand Fishkin has a blog about SEO.

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

However, as we’ll see below, marketing automation is also much more powerful than just email. Marketing Automation. Event Marketing including Webinars From attracting attendees to registration administration to post-event follow up, the event management lifecycle can be laborious. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Brandpoint

MARCH 26, 2021

I’m sure, through this process, you were diligent about distributing the content through your company’s website, email marketing efforts, latest monthly newsletter, the 5-10 branded social channels you prioritize and through all the other channels that come through sharing the pieces with your sales team. And the rest: Wait a minute.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. Exactly none. Product-specific information?

Webinar Metrics 128

Webinar Metrics Top of Funnel Planning Advertising Agencies 128

Hubspot

AUGUST 18, 2015

2) Let Twitter and Facebook know you'll be in town to get recommendations from locals. 9) Subscribe to local email newsletters like Thrillist and UrbanDaddy to get ideas of fun things to do near the conference. Planning Your Trip. 1) Make sure you understand your company's expense policies. Try staying in an AirBnB instead.

Conference 28

Conference Business Opt-out Opt-in 28

Valasys

NOVEMBER 5, 2018

Press Releases and Newsletters. Press releases and newsletters help keep your customers informed about your company and your products or services. Let your newsletters solve problems instead of just promoting the company. In B2B marketing, the fastest growing marketing technique is the webinar. Event Marketing.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. Facebook 3.3 Facebook Facebook is still a dominant platform when it comes to audience growth. You can create your own by recording presentations at your next live event or conference.

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

SmartBug Media

DECEMBER 19, 2018

You may serve a wide variety of buyers, but you’ll stand out to no one if you try to market to everyone. Content Marketing. When we think about content marketing, we often think of things like blogs, e-books, and newsletters. It was inbound marketing integrated with traditional event marketing at its best.

Inbound Marketing 75

Inbound Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 75

Convince & Convert

JULY 17, 2015

For instance, the #AintMomGrand campaign I did while at ProFlowers was pretty awesome because it integrated PR, Social Media, eCommerce, and Event Marketing with all parties working together. Get more content like this, plus the very BEST marketing education, totally free. Get our Definitive email newsletter.

Blogger 150

Blogger Planning Outreach Press 150

Valasys

APRIL 14, 2020

Marketers use email partnerships to boost sales as businesses partner with their non-competitive counterparts to promote the newsletters, products or services of each other to a common audience base. According to David Newman, Motivational speaker, marketing coach and Founder of Do It!

Advertising Agencies 59

Advertising Agencies B2B Sales Email Marketing Organic Leads 59

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Subscribe to CMI’s free daily newsletter or weekly digest.

Tips 103

Tips B2B Thought Leadership Conference Thought Leadership 103

Webbiquity

JULY 26, 2010

Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Social Media Statistics for B2B Marketers , June 21, 2010. Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Paul Gillin

APRIL 13, 2011

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. They’ll notice you and are more likely to follow you and retweet your event-related messages.

Social Media 50

Social Media Promotion Media Landing Pages 50