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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

How do B2B marketers build trust in today’s digital marketing environment? . This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Contact us through LinkedIn and Twitter to share your perspective.

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Remote work: 5 steps to cultivate an environment where employees thrive

Sprout Social

According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. However, shifting to remote work isn’t always an easy transition. Trust comes first.

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10 B2B Marketing Presentations to Favorite on Slideshare

KoMarketing Associates

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. They all provide important information for learning and development in today’s B2B marketing environment. Jay Baer’s presentation provides a succinct overview along with six foundational pillars for getting started.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Present it to your management and sales, seek their support and get approval and funding before you start. Understand how different formats of content are used online or in virtual conference calls in the current environment. I was an operations-person-turned-marketer. That’s one way to start: a bottom-up, informal approach.

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Executive Insights: Thought Leadership and Content Marketing Guidance from Michael Brenner

Marketing Insider Group

In fact, several years ago when I decided to expand my own marketing repertoire to include Thought Leadership, speaking at external events and forums and creating a hybrid professional/personal brand, I modeled my efforts on those of Michael. But I needed this person to allow me to do it.

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The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. In-person events, long a staple of marketers, are not an option currently.