Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. What is Employee Advocacy?

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Oktopost

OCTOBER 26, 2023

However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Consequently, the fear of non-compliance and the potential repercussions has led to a certain reluctance among financial institutions to fully leverage the power of employee advocacy.

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Sprout Social

NOVEMBER 23, 2022

And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Why is LinkedIn employee advocacy right for your social strategy? LinkedIn advocacy metrics.

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Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? This is where employee advocacy comes in. We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Does Advocacy Posting Vary by Industry?

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Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. First, What is Advocacy Marketing? How to Establish Advocacy Marketing.

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Oktopost

JANUARY 31, 2024

Employee advocacy operates on a similar principle. Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy.

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Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. However, many advocacy initiatives are informal side projects.

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DivvyHQ

AUGUST 29, 2023

Ready to turn your employees into brand advocates? You're going to need a strategic content plan developed specifically for employee advocacy. Now, let's talk content. But what does that look like? The focus revolves around amping up awareness, making content easy to share, and showcasing your company culture. Sound interesting?

Marketing & Strategy 88

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Onalytica B2B

APRIL 20, 2017

Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. WHAT IS EMPLOYEE ADVOCACY? WHY SHOULD I BE DOING IT? They’re in a position in which they’re very susceptible to influence.

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WOM Social Media Word of Mouth Paid Search Agency 210

Marketing Insider Group

FEBRUARY 20, 2019

Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share.

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Onalytica B2B

OCTOBER 11, 2018

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Similar to our last paper, we have brought together Influencer Marketing, Employee Advocacy and Social Selling experts to share their insights and tips. Susan Emerick – Sr.

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Buyer's Journey Organization Paper Social Media 223

Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And employees want to post about their companies.

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Onalytica B2B

NOVEMBER 12, 2018

But to get to the question at hand, is employee advocacy just for B2B? If we look at this strictly in the context of employee advocacy, there are perhaps more similarities than we’d expect when comparing sectors, so the short answer is no. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Employee Advocacy in B2B.

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Oktopost

SEPTEMBER 15, 2022

However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. If you want to tap into creating brand evangelists, you need to understand your employees, the same way you understand your customers. Meet Barney.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

Biznology

MAY 4, 2020

Employee advocacy programs—the practice of giving employees the means to share content about your organization with their social networks—are great tools for companies to expand their reach, engage employees, and get valuable insight into how their content is doing. The post Employee Advocacy?

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Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. What is employee advocacy?

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Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Influitive

DECEMBER 8, 2021

The post Advocacy Blooms and Business Booms When Customers and Employees Engage appeared first on Influitive. That answer—if true—has vast positive implications on an individual and organizational level. Business doesn’t boom without consistently delivering exceptional customer […].

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Convince & Convert

OCTOBER 22, 2021

Your employees each have a morning ritual. What if your company could become a part of employees’ daily routines? Welcome employee social advocacy! Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts.

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Influitive

FEBRUARY 1, 2019

Employee advocacy is when employees share positive opinions about your company through word of mouth, both online and in person. It boosts your brand as an employer because the voices of genuinely delighted employees are way more impactful than your company tooting its own horn. The post What Is Employee Advocacy?

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Marketing Insider Group

MAY 23, 2018

A common challenge organizations face when rolling out an employee advocacy program is engagement. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them.

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Biznology

DECEMBER 18, 2019

As we know, employee advocacy software has been around for almost ten years, but it’s still a growing industry that not everyone has taken advantage of. Similar to any marketing stack, there are different methods and customizations you can take for your employee advocacy program.

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ClickDimensions

MARCH 23, 2022

The days when it was virtually impossible to measure social media in general, and employee advocacy ROI specifically, are long gone. With the right methodology and supporting tools, you can quantify the impact of your employee advocacy program , just as you do for any other B2B marketing channel. Happy Marketing!

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ROI Paid Social Agency Buyer Personas Sales Cycle 98

ClickDimensions

MARCH 16, 2022

You’ve successfully piloted and launched your employee advocacy program. The ongoing success of any employee advocacy program largely depends on motivating your colleagues to share more content. Here’s a few tried and true tactics for driving advocacy adoption across your organization. Congratulations!

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Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. In practice, how does employee advocacy get off the ground – and, over the long-term, maintain momentum? Here’s what you need to know about encouraging employee advocacy. How are you going to make advocacy fit?

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Marketing Insider Group

SEPTEMBER 6, 2019

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Think about what’s in it for your employees too.

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Oktopost

AUGUST 4, 2023

We love talking about loyal and engaged customers, but what about loyal and engaged employees? They hold an incredibly high value for businesses, provided you understand how to showcase their enthusiasm in a way that feels authentic and done for the right reasons: by driving advocacy on social media.

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Practices Best Practices Social Media Work Management 62

Oktopost

JULY 6, 2022

There’s never been a better time than now to make employee experience a priority. That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. Employee advocacy, of course! Episode Summary. But what’s the best way to tell their story?

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Marketing Insider Group

JUNE 20, 2018

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. The post 5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company appeared first on Marketing Insider Group.

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Paid Search Agency Companies Social Networks Social Media 211

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Your marketing department will always spearhead your employee advocacy program. How Employee Advocacy Helps With Recruiting.

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Seismic

OCTOBER 18, 2023

In the B2B world, employee advocacy goes beyond a corporate presence and enables individuals to build trust with their audiences on behalf of their organization. According to LinkedIn , employee advocacy is effective because an average employee network has ten times as many connections as a company has followers.

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Jump to a section: Top Employee Advocacy Statistics.

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Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Oktopost

APRIL 6, 2023

What is social advocacy, and how does it support thought leadership? Your employees are the lifeblood of your business. In other words, to embrace social media advocacy. Employee advocacy is a broad subject. Ultimately, it refers to instances where employees actively promote their employer, often on social media.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

EveryoneSocial

JANUARY 28, 2020

So you’ve decided on launching an employee advocacy program. A key aspect to ensure that your program and strategy is successful is employee adoption. What is Employee Advocacy Adoption? Otherwise summed up as how many of your employees are logging in, interacting, creating, and sharing content.

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Activities Enterprise Management Work Management Marketing Management 126

Oktopost

MARCH 2, 2023

Episode Summary A company’s employees are its most valuable assets. However, in a world driven by digital and social media, employee advocacy is becoming an essential tool in every marketer’s toolbelt. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Paid Search Agency 62

Paid Search Agency Companies Transparency Youtube 62

Zoominfo

JANUARY 9, 2020

With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for?

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Oktopost

MARCH 2, 2022

Suz Barton, Director of Demand Generation at Oktopost takes on social selling vs. employee advocacy. Throughout the episode, Suz also uncovers the life-changing magic of using employee advocacy for social selling and she’s using advocacy to help sales teams be more effective. Catch all episodes here.

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Transparency Demand Generation Click Rate Youtube 117

EveryoneSocial

JANUARY 3, 2023

It’s no one’s job to participate in an employee advocacy program — they have to want to! That’s why we think of an employee advocacy program as a flywheel. When it comes to an employee advocacy program, we generally see people fall into three categories: 1. Engagers are the prototypical employee advocate.

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Terms and Conditions Paid Search Agency User-Generated Content Network Marketing 60