SendX

OCTOBER 31, 2023

While traditional emails have long served as a static medium of communication, AMP (Accelerated Mobile Pages) for email is transforming these messages into dynamic, interactive, and engaging platforms.

Examples 329

Examples Advertising Mediums 329

SendX

FEBRUARY 28, 2024

From time to time, online business owners and email marketers may find that traffic to their pages or the deliverability of their emails begins to fall for no discernible reason. Of course, several factors could be contributing to these issues, from search engine indexing problems to server-based complications.

Deliverability 221

Deliverability Course Traffic Search Marketing 221

Delivra

JANUARY 23, 2019

Enter landing pages. Landing pages are an essential piece in making all of your marketing channels work together. With Delivra’s landing page builder, marketers of any skill-set can create, customize, and launch landing pages without touching a line of code. Landing pages anyone can publish. On-brand landing pages.

Landing Pages 49

Landing Pages Conversion Custom Publishing Domain 49

Webbiquity

MARCH 26, 2024

We’re victims of bad incentives, such as: Professors who ask us to write 10-page papers (when two pages would do). SEO articles that say you need 1,500 to 3,000 words on a page to rank. It’s not our fault. Publications that pay contributors by the word. Writers want to be read.

Newsletter 170

Newsletter Blogger PR Paper 170

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What are the obstacles to doing both email and SMS marketing well?

SMS 297

SMS Advertising Benchmark Email Marketing eCommerce 297

Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions. For example: Junior employee downloaded an introductory guide to your general area of expertise?

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Act-On

APRIL 26, 2024

Email domains Instead of requiring a business email domain to download content, simply use negative scoring to de-prioritize leads who use personal or.edu emails. How many email clicks? And maybe they just never answer an email or phone call, going radio silent for no discernible reason. Which industries?

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Marketing Insider Group

OCTOBER 16, 2023

Collaborate seamlessly, assign tasks, and ensure everyone’s on the same page without any hiccups. Constant Contact Image Source: Constant Contact Constant Contact is well-known in the marketing world as an email marketing platform that provides businesses with tools to create, send, and manage email campaigns.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

TowerData

DECEMBER 17, 2018

Email is regularly credited with offering the best ROI of all marketing channels. Recent figures put its average ROI at 122% (four times higher than other channels, including social media, paid search, and direct mail).

Landing Pages 72

Landing Pages Interactive Marketing Email Marketing Personalization 72

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A clear, specific, and tangible offer is one of the primary factors in a successful email. A #B2B Email Pre-Flight Checklist Click To Tweet. Is the landing page “short and sweet”?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Trade Press Services Newsletter

APRIL 4, 2024

Express gratitude with a thank you email after the booking, verbally during the interview, and again after the episode airs. When the show airs, it’s time to share your interview over social media, tagging both the host’s and podcast’s pages to ensure maximum exposure.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

MARCH 11, 2024

Keep pages uncluttered so it’s easy for visitors to spot what they’re looking for. Make it easy for them to give you an email address or phone number. Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages. That begins with the website’s architecture.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

DrumUp

JANUARY 26, 2019

Take a look at your business’s combined social media audience and compare it to the number of people on your email subscription list. It may be slightly presumptuous, but we’re quite confident that your overall social media reach vastly outweighs your email subscription list. It’s not like.

Comparison 65

Comparison Social Media Media Email Marketing 65

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content.

Conversion 96

Conversion Landing Pages Opt-in Template 96

Optinmonster

APRIL 26, 2024

They function by instructing Google’s search algorithms to focus on specific elements within web pages, filtering the results based on your designated criteria. Related Resource: Make sure your content shows up in Google results with our On-Page SEO Checklist ! This is useful when you are looking for specific pages on a site.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Create email body copy and subject lines. Create forms and landing pages. Generate creative for email campaigns.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” However, only a very small percentage of these users went to the home page of the Google Merchandise Store.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Martech

MARCH 4, 2024

Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. Two months later, a salesperson will upload a new email list introducing new gotchas. Now you’re bombarding your audience with emails.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Work Management Automation 131

Optinmonster

APRIL 15, 2024

Grow your email list. If so, please enter your email below. Integrates with all major email service providers (ESPs) so you can easily collect leads for your email marketing. Collect page-specific data with its page-level targeting functionality to show the survey only to people on certain pages.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. What an email preference center is (and isn’t).

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 111

Lead Generation Lead Ranking Tactics Lead Scoring 111

Martech

MARCH 18, 2024

Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration. This data helps identify popular pages, user engagement, and areas for improvement. Business email address Subscribe Processing.

Budget Programs 116

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 116

Optinmonster

MARCH 21, 2024

Add glowing testimonials to your product pages and promotional email campaigns. We recommend displaying it to returning visitors and triggering your campaign to display after users view two or more pages. A lead magnet is a special offer you provide in exchange for an email signup or other data.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 94

Opt-in Opt-out CAN-SPAM Deliverability 94

Litmus

MARCH 6, 2024

You craft the perfect automated welcome email, test it thoroughly, review it with all of your key stakeholders, and start sending it out to your target audience. In this new era of email, this is no longer a problem you need to worry about. Subscribers are engaging and it’s performing well! The good news? Start your free trial today !

Landing Pages 90

Landing Pages Email Marketing Planning Cost 90

Martech

FEBRUARY 5, 2024

Filtering email bot activity We all want accurate data on email performance, right? The set up provides you with two options in relation to how you want to identify said activity, and can be set up in Admin > Email. For example: Lead ID, Email asset, Link click or email open. Or match with proximity pattersn.

Webinar Metrics 107

Webinar Metrics Demand Marketo API 107

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability?

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Optinmonster

JANUARY 29, 2024

Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages). Page Views This refers to the total number of times your web pages or app screens are visited, helping you understand which content pieces are most popular. Email marketing tools (e.g.,

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. Specific pages are temporarily unavailable.

Best Practices 100

Best Practices Landing Pages Template Work Management 100

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. This includes manually logged emails and emails from connected inboxes such as Gmail. You can watch a demo here. speed for listening to calls.

Top of Funnel 113

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 113

Martech

FEBRUARY 8, 2024

From making your emails more compliant with the latest regulations to improving financial management with the new currencies API, these updates will help your business stay ahead of the curve. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 109

Enterprise Management Sales Qualified Leads API Hubspot 109

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 133

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 133

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91