The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. My response: In short: no.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A clear, specific, and tangible offer is one of the primary factors in a successful email. A #B2B Email Pre-Flight Checklist Click To Tweet. Is the landing page “short and sweet”?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Webbiquity

NOVEMBER 22, 2022

Here are some of the best Cyber Week deals, across CRO, social media, email marketing, and other task areas. BigSpy is committed to helping more advertisers get more revenue in marketing campaigns, and attract users with the most creative materials. Email Marketing Software. Graphic Design. Landing Page Builders.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Martech

SEPTEMBER 22, 2023

Infusing genAI capabilities will impact multiple campaign processes, including marketing and sales alignment, field marketing and reporting/analytics. But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. But teams had to make a choice.

Digital Asset Management 115

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 115

Binary Demand

JUNE 7, 2023

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. Marketing automation can streamline repetitive tasks, such as sending and scheduling automated emails.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Zoominfo

JULY 25, 2023

This provides a helpful starting point when sourcing, creating campaigns for, communicating with, and qualifying leads. If signing up to receive marketing emails still leads to conversion but more slowly, that action may get them 25 points, indicating the lead needs more time in the funnel before sales becomes involved.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Unbounce

SEPTEMBER 28, 2021

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. ”

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Marketing Insider Group

OCTOBER 20, 2020

Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. You need to select the right topic and design an engaging presentation to ensure your audience understands your value. Ready to develop an impactful campaign? Plan to Present a Business-Focused Topic.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Other assets testers can analyze include landing pages, display ads, buttons, and headlines.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. You’re speaking to people who, by virtue of opting in to your email program, are seeking you out. Dig deeper: Does your email copy persuade or sell? You also can use GenAI in your A/B testing.

Marketing AI 134

Marketing AI Marketing & Strategy eCommerce Banners 134

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Along with millions of other professionals, I have come to rely on ChatGPT to help boost productivity and creativity and do an endless list of helpful tasks.

Marketing AI 96

Marketing AI Enterprise Management Ethics Sample 96

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Velocity Partners

FEBRUARY 20, 2024

However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). Effectively running always-on, full-funnel campaigns. They look like this.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. It does this by training an algorithm to crunch millions of web pages looking for patterns.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

B2B Digital Marketer

MARCH 28, 2024

How to set up a robust analytics foundation for your campaigns. Key Tips and Takeaways Analytics Foundation: Set up analytics properly to ensure uninterrupted tracking and measurement, crucial for evaluating campaign performance. Limited Audience Size: Niche targeting may restrict reach compared to broader campaigns.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Liveintent

OCTOBER 28, 2020

Email advertising , for instance, allows you to take advantage of marquee placement across +2000 premium publishers. . The fight does not end there though, because even the best seasonal campaign ideas can flop if they aren’t brought to life by the right ad creative. Build a seasonal landing page. Simple concept.

Display 126

Display Practices Ads Best Practices 126

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. How to build your email lists the right way Building an email list is an important step in any marketing campaign.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

ConvertKit

OCTOBER 29, 2021

Follow these steps to prime your creative biz for success during this year’s Cyber Monday sales. Lastly, customize your product page, checkout, confirmation, and email receipt with ConvertKit’s visual editor. Customize your product page to match your brand. Create a custom landing page. And that’s it!

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

Lead Liaison

MARCH 2, 2023

QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page. Is it to build an email list? Be creative about where you place QR codes.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Goodish Agency

AUGUST 5, 2021

Growth Marketing is a strategy designed to address your entire sales funnel – it’s a data-driven and creative approach to attracting, engaging, and retaining customers. growing an emailing list, increasing landing page conversions, or reducing the bounce rate. Goodish Agency. Customer lifecycle. A/B testing.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Unbounce

OCTOBER 14, 2021

Whether it’s a lack of time, resources, or skills, there’s always something holding you back from assembling those marketing campaigns you’d hoped for: eye-catching, relevant campaigns that convert your target audience. With these insights on your side, you end up building high-converting campaigns right away.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

Velocity Partners

JUNE 6, 2023

But ask them to quantify the dollar impact of a campaign and things suddenly get slippery. Instead, we need to get a little creative to infer our contribution to a prospect taking action. We’ve been developing in-depth and valuable content performance metrics designed to articulate that nuance. Here’s what we came up with.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. But first, let’s take a closer look at the value of adding a Twitter landing page to your sales funnel.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Sales pages. Squeeze pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? A well-designed signup form can make a big difference in your conversion rates. What Is an Email Newsletter Signup? An email newsletter signup is a form where visitors to your website can subscribe to your email marketing messages.

Newsletter 83

Newsletter Examples Template Display 83

Unbounce

JUNE 1, 2021

It’s easy to close the wrong tab, run to read a new email while browsing, or open up a Slack notification before you hit “check out.”. View multiple pages on your website. Monday.com uses creative visuals for conversion. Monday.com uses creative visuals for conversion. Each campaign would require 200-300 digital assets.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. I wanted to advertise my services, grow my brand, build an audience, and land clients. And I thought I’d created a campaign that would do all that and more. here’s what I wish I knew when I created my first lead capture page.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Velocity Partners

OCTOBER 18, 2023

“Is the humble email dead?” The trouble isn’t email, it’s the river of s**t emails are floating in.” “How Well, that’s the same as email. There was a time when people were hungry for emails, when we used to have 70% click rates, when people would actually share emails amongst friends and colleagues.

Copywriting 73

Copywriting Top of Funnel Cross-Selling Account Based Marketing 73

Martech

MARCH 7, 2023

We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. When the product marketing and creative folks provide a list of relevant keywords, knowing about them helps with system administration. That makes things easier for everyone.

Marketing Automation Services 93

Marketing Automation Services Work Management Marketing Management Product 93

ConvertKit

JANUARY 30, 2022

Maybe a too-good-to-pass-up discount landed in your inbox. That’s exactly the kind of journey you have to understand as a creative business owner. engagement (“Sure, I’ll subscribe to those emails.”) ? How flywheels actually work for creative businesses. Maybe you follow them on social media.

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

Adobe Experience Cloud Blog

JULY 24, 2020

At a basic level, programs contain tasks to complete and help manage event registration, track downloads, or send email campaigns. Having a centralized set of design assets, helps to eliminate redundancy and duplicated work across your organization globally. One of the key features is Standard Program Templates and Tokens.

Marketo 141

Marketo Lead Ranking Lead Scoring Marketing Qualified Leads 141

Optinmonster

APRIL 22, 2021

Do you want new and improved ways to grow your Shopify email list? Email marketing is the most effective way to connect with your audience and turn them into lifelong customers. But first, you need to convince visitors to sign up for your marketing emails. Best Email Capture Methods for Shopify. You just have to ask.

Landing Pages 83

Landing Pages Intent Banners Template 83