Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Conversica

JULY 31, 2019

Trade shows, conferences, and events are a vital channel in an organization’s Marketing strategy. Conversica + SummitSync = Event Marketer Heaven. In this way, AI can improve your post-trade-show communications through persistent follow-up, and enriched lead data. By Stacy Milman.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner. Lead capture, analysis and follow-up.

Trade Show 163

Trade Show Product Planning Intent Data 163

Zoominfo

OCTOBER 5, 2021

To keep sales and marketing alignment intact, implementing key performance indicators (KPIs) is important with room for future development. Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. Here’s why B2B companies are jumping into proprietary events. Efficient prospecting. Uninterrupted face time.

Conference 80

Conference Trends B2B Trade Show 80

Martech

JULY 28, 2021

When the pandemic started, we were only weeks away from one of the most important trade shows in our space, the NAB Show,” Rowley said. When the pandemic hit, that show was impacted. His team is watching attendance rates closely and is finding that virtual events are producing more qualified leads, in many cases.

Marketing & Strategy 110

Marketing & Strategy B2B B2B Thought Leadership Trade Show 110

Martech

AUGUST 25, 2021

Respondents on average gave it a 6 out of 10 likelihood that they would attend an in-person event in the first half of 2022. All of this suggests that the kind of attendance seen in conferences, trade shows and more before the pandemic will not return in the near future. Fitbit’s connected workspace for marketers.

Transparency 100

Transparency Work Management Marketing Management Merchandising 100

Webbiquity

SEPTEMBER 29, 2020

To generate business, companies organize summits, events, trade shows, and expos. We started VII Events to build a more efficient, cost-effective way. They bring people into one place, sell them on their products, all based on in-person interactions. You can’t fit 5,000 people in a room for 100.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

SpotMe Blog

JULY 28, 2023

In-person events have certainly made a comeback in 2023 after nearly 3 years of virtual-only. But now event professionals have had a taste of how event technology can help them achieve their business goals more efficiently, they are not rushing to get rid of digital event tools yet.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content4Demand

DECEMBER 12, 2019

Access the present now to gain inspiration for an efficient and effective year of marketing. Live & In Person Companies Increasing Event Investments, Expanding Tools & Tactics to Move Beyond Acquisition. The Best Intent What’s Working in Intent-Based Strategies?

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

ViewPoint

DECEMBER 17, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. You’re back from the event, tired from long-days and hectic travel. You’ll be more efficient if you scrub your data.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Heinz Marketing

APRIL 4, 2022

This week’s show is entitled, “ Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World “ and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. How authenticity drives engagement.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

BDB

AUGUST 4, 2023

With our minds firmly in trend-spotting mode, here are the four key themes that stood out for us and our clients at the show. Bigger isn’t always bolder If the booths we saw at this year’s event are indicative of the future direction of stand design, ‘efficiency’ will be the word to watch moving forward.

Sample 26

Sample Trade Show Trends Verticals 26

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. How to generate B2B leads at events. Trade shows. It never hurts to review your methods and see if you can do more, right?

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Outbound Engine

JULY 29, 2019

Successfully marketing a local business in your area is a great way to build a following of repeat customers who live and work nearby. The best, most efficient ways to successfully market your local business attract and grow a dedicated fan base might surprise you. Successfully Marketing a Local Business In Your Community.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Bluetext

MAY 5, 2023

Communicate Efficiently, Communicate Effectively The narrative you bring to the market for your brand launch is the most important aspect of the entire undertaking. As part of the external brand launch, our team designed a jaw-dropping trade show booth experience that brought the spirit of the BigBear.ai

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

NOVEMBER 15, 2005

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Webbiquity

APRIL 23, 2019

It integrates with corporate CRM, sales operations, and marketing automation systems to not only manage events efficiently but also optimize the use of valuable attendee data collected through event participation. At the next level up, G2Planet helps clients do a better job of running their business of events.

Enterprise Management 168

Enterprise Management Work Management Marketing Management Marketing Automation Services 168

Biznology

JULY 28, 2016

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. We need a conversation.

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

Zoominfo

JUNE 3, 2021

But social distancing restrictions have led to the cancellation of countless conferences, trade shows, conventions, corporate events and launches. Businesses have adapted by embracing virtual events. In 2019, the global virtual events market was valued at $77.98 percent between 2020 and 2027.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Paul Gillin

MAY 27, 2010

The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. At their simplest level, friends connections are an efficient way to stay in touch. Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

Martech

JUNE 20, 2023

Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their marketing work management tool. Are you getting the most from your stack?

Work Management 93

Work Management Template Practices Best Practices 93

Zoominfo

JUNE 3, 2021

But social distancing restrictions have led to the cancellation of countless conferences, trade shows , conventions, corporate events and launches. Businesses have adapted by embracing virtual events. In 2019, the global virtual events market was valued at $77.98 percent between 2020 and 2027.

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

SpotMe Blog

JULY 13, 2023

Our take on marketing event management trends Marketing Event Management (MEM) has changed drastically over the past few years, with business leaders suddenly having to manage customer events differently – from lead generation events to trade shows and conferences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Hubspot

JANUARY 3, 2012

In Lead Nurturing Campaigns: Companies leveraging marketing automation tools to efficiently deploy lead nurturing campaigns are known to generate awesome results. In QR Codes: Try using a QR code as a tactic in your mobile marketing strategy. Where else can you promote your marketing offers to maximize lead generation ?

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

APRIL 16, 2013

Trades shows and events. A marketer''s best friend? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I''m all about finding ways to draw people in instead of interrupt them to get my message heard. Or too old-school?

Event Marketing 28

Event Marketing Marketing Strategy Marketing & Strategy Work Management 28

Martech

SEPTEMBER 21, 2021

Leads are captured from a variety of sources that feed the marketing automation database, including (but not limited to) website visitors, social media, paid digital campaigns, email marketing respondents, trade show attendees and purchased third-party lists. geo-fencing or beaconing) or during events.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Jifflenow

NOVEMBER 10, 2021

The effectiveness of events as a marketing and sales channel is not up for question. But, what many have wondered, how do some marketers manage to produce better results at the same events?

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Best Practices 52

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Parse.ly

FEBRUARY 3, 2021

You’ll want to collaborate with the rest of the company to get any big events on the calendar. Connect with the event marketing team to know when trade shows and virtual events are happening. Be sure to subscribe to our blog to stay informed on all the latest content marketing tips, tricks and trends.

Organization 52

Organization Budget Programs Marketing Budget Content 52

Parse.ly

FEBRUARY 3, 2021

You’ll want to collaborate with the rest of the company to get any big events on the calendar. Connect with the event marketing team to know when trade shows and virtual events are happening. Be sure to subscribe to our blog to stay informed on all the latest content marketing tips, tricks and trends.

Organization 52

Organization Budget Programs Marketing Budget Content 52

SpotMe Blog

MAY 4, 2021

While there are a variety of virtual events, virtual conferences include many elements of traditional conferences, and sometimes other types of virtual events. In addition to conferences, other virtual event types include: Webinars. Trade shows. This year it offers its first all-digital show. Technology.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Paul Gillin

JUNE 9, 2010

At their simplest level, friends connections are an efficient way to stay in touch. Online friends in B2B communities frequently arrange meet ups at trade shows and events. Successful community managers we spoke to invariably augmented their online worlds with physical events to meet and thank their most active members.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Webbiquity

DECEMBER 19, 2017

.” — B2B Marketing Trends for 2018 , KEO Marketing. Old School Marketing Tactics: Three contributors pointed to an increased focus on traditional tactics like live events (trade shows, corporate events, sponsorships, road shows, etc.) and print direct mail.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Single Grain

JULY 5, 2023

Remember, the goal of GPT-4 is to provide valuable assistance and make your tasks easier and more efficient. Discuss advanced strategies for optimizing crawl budget to ensure efficient indexing of a large-scale website with thousands of pages. Write a 50-character copy for my LinkedIn trade show ad.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52