Webbiquity

FEBRUARY 16, 2023

When it comes to preparing for recessions and talent shortages , companies need to invest their marketing capabilities by upskilling team members. By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working.

Trends 311

Trends B2B Marketing B2B Thought Leadership B2B 311

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

The Point

MARCH 22, 2024

Learn how seamless integration empowers cutting-edge ML models at scale, ensuring more efficiency and scalability for your applications. As the reader, I’m not interested in your product, what it does, or even what you have to say. I’m interested in what’s in it for me.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 240

Stats Planning Marketing Budget Creation Marketing Budget 240

Marketing Insider Group

SEPTEMBER 20, 2021

To efficiently tackle the engagement challenge, you first need to break your member base up by key characteristics. With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Digital badges and rankings.

Work Management 278

Work Management Marketing Management Marketing Automation Services Tips 278

Marketing Insider Group

NOVEMBER 17, 2021

Your online events will require an investment of time and resources, but the potential impact they can have on your business’s overall growth and development should more than make up your return on investment. Establish event metrics. Let’s get started. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Adobe Experience Cloud Blog

JUNE 19, 2020

It also takes the manual effort and guesswork out of the equation – bringing a new level of efficiency to audience segmentation and targeting. Let’s take a look at some of the ways you will be able to use Predictive Audiences and how it transforms everyday marketing fundamentals for all marketers and revenue strategies.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

SmartBug Media

DECEMBER 22, 2023

In my experience, quadrupling it is a smarter strategy if you don’t have strategic partners planning to participate with your organization at the event. Tech Stack and Reporting Integrating efficient systems and robust reporting mechanisms is crucial. Imagine a team of experts offering various services for all aspects of your event.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link].

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. While old-school methods , such as print ads, still have their place in marketing strategy, they are less efficient and conversion-oriented. Publisher by Nick Youngson CC BY-SA 3.0 ImageCreator.

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263

Stevens & Tate

APRIL 18, 2024

This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts. The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52

Marketing Insider Group

DECEMBER 10, 2020

eRFP platforms allow you to manage the venue bid process more efficiently, and also allows for seamless communication with properties. Event Experience. Getting in touch with event speakers, requesting papers and content for an event, and monitoring deadlines can be a challenge for many event organizers.

Marketing Automation Services 341

Marketing Automation Services Marketing Management Planning Process 341

Zoominfo

OCTOBER 5, 2021

To keep sales and marketing alignment intact, implementing key performance indicators (KPIs) is important with room for future development. Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Martech

JUNE 3, 2022

“It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.” ” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups.

Account Based Marketing 112

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 112

Martech

JUNE 5, 2023

The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems. With the return of events for B2B marketers, efficient collection of lead data is back on the agenda. It’s easy enough to capture data at your own events or your own booths by scanning badges.

Leads 88

Leads Lead Marketing Qualified Leads API 88

SpotMe Blog

JULY 28, 2023

In-person events have certainly made a comeback in 2023 after nearly 3 years of virtual-only. But now event professionals have had a taste of how event technology can help them achieve their business goals more efficiently, they are not rushing to get rid of digital event tools yet.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Lead Forensics

NOVEMBER 21, 2023

This includes energy-efficient practices, waste reduction, and sustainable resource management. This can range from creating more efficient manufacturing processes to developing environmentally friendly technologies. Operational Changes: Reviewing and modifying internal operations to reduce environmental footprints is essential.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. Daily MMM will typically use 3 to 24 months of daily data, so changes in actual efficiency (i.e. A general comparison (MMM vs MTA): 1) MTA only applies when the KPI comes from a website running a suitable analytics suite (i.e.

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. Don’t believe us? Advancing the Deal Means Meetings.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

JotForm

SEPTEMBER 12, 2017

A well-run event needs an efficient way to track attendees and collect ticket payments online. As an event planner, event manager, or event marketer - you’re going to want a convenient and intuitive system to keep all your ducks in a row, and make event registration a breeze. Here’s why yo.

Event Marketing 48

Event Marketing Efficiency Product Marketing 48

Conversica

JULY 31, 2019

These events provide Marketers and Sales teams with the opportunity to engage new prospects directly, interact with existing customers, and expand brand thought leadership through speaking sessions, analyst meetings, hands-on product demos and, of course, to learn and network with peers. Conversica + SummitSync = Event Marketer Heaven.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Martech

DECEMBER 1, 2021

While there are lingering concerns over inbound supply chain bottlenecks, retailers have scaled their last mile delivery capabilities to ensure orders are efficiently fulfilled in time for holiday festivities this season.” Quote of the day. Rob Garf, Vice President and General Manager of Retail, Salesforce. appeared first on MarTech.

Planning 94

Planning Advertising Agencies Paid Search Agency Fulfillment 94

Hubspot

JUNE 7, 2018

Event Marketing Timeline. The event marketing template offers organization and structure if you’re implementing an upcoming business event or campaign. It enables you to organize your projects into categories by date, deliverables, status, cost, and hours -- best of all, it lets you prioritize your projects.

Template 100

Template Google Best Practices Marketing Analytics Tools 100

SpotMe Blog

MARCH 23, 2022

Trend #5) Integrating Tools and Tech to Make Video Conferencing More Efficient and Cost-Effective. Video conferencing platforms are frequently integrated with calendars, CRMs, Dropbox, email marketing tools and channel-based messaging platforms like Slack to create a cost-effective and efficient way of running business meetings.

Marketing AI 52

Marketing AI Trends Video Marketing Webinar Metrics 52