Crimson Marketing

OCTOBER 15, 2013

Your channel partners require marketing resources and tools to effectively establish partner marketing campaigns. But are you doing enough to help them? Help your partners target the right market segments by working together on determining demand tactics. Be available to help and answer questions. Communication.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Deliverability 100

Crimson Marketing

SEPTEMBER 17, 2013

No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. But to truly be effective you need to go past simply creating an account and focus on really getting involved in the community. your employees) helps to multiply your efforts. Invest in advertising on LinkedIn.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

SEPTEMBER 5, 2013

Working through several different road-maps will help you determine which is the best product idea and plan for your company. Determining a specific launch plan can help you avoid headaches in the future. All of the market research and testing can lead toward an effective promotional campaign for your new product.

Product 100

Product Marketing Mix Buzz Planning 100

Crimson Marketing

NOVEMBER 5, 2013

The evolution of cross-channel attribution is due to “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.” ” But this creates its own challenge. Data collection.

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

APRIL 23, 2015

“As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

FEBRUARY 9, 2015

2 Paradoxically, though, CEOs are looking to their CMOs more than ever, because they need top-line growth and view marketing as a critical lever to help them achieve it. This knowledge helps marketers “identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MAY 13, 2015

Brinker: There are two dimensions to the challenge of making B2B marketing technology effective. That’s where marketing technologists are particularly helpful as an integral part of the team. A capable marketing operations function will need to be prepared to manage either scenario.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

APRIL 1, 2015

He also shares a few common use cases, including one unexpected case that can help marketers evaluate the efficacy of their individual campaigns. . Infer is taking the predictive power of Google to help companies win more customers. Their customers include companies like Zendesk, Tableau, New Relic, and Optimizely. .

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

AUGUST 4, 2014

James shares the two things that CMOs today need to do to effectively respond to this change. James brings unique understanding of CMO’s marketing investment and budgeting challenges, which is what Allocadia helps marketers with. The post James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization?

CMO 100

CMO Enterprise Management Organization Aggregators 100

Crimson Marketing

DECEMBER 16, 2013

The aftermath of the recent economic downturn is still having it’s effects, forcing buyers to stay within and better yet, ahead of budgets. Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency. Reviews will be used to help identify the best vendors.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

OCTOBER 29, 2014

The upside for savvy marketing professionals is that an opportunity exists to effectively target an audience, custom tailor a message and measure the impact. Marketing professionals must be much more conscious than before about the marketing channels used to distribute a message.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

OCTOBER 8, 2014

On this episode of Moneyball for Marketing, Jim shares with us some of the initiatives that have helped Polycom measure and improve demand generation from the top to the bottom of the funnel, and explains how the results have led to a bigger strategic seat at the table for Marketing within his organization.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

MARCH 5, 2015

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? There are so many technologies available to help marketers with video, social media strategy, search and SEO, paid advertising, influencer marketing, and content management. Click To Tweet.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 24, 2015

Neustar handles 10 billion data elements at a time, but until just over one year ago, had virtually no effective marketing information system in place. Neustar helps marketers promote their businesses and IT security professionals protect them. It will tell you what to do #bigdata Click To Tweet.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

JULY 8, 2013

“Sales reps require selling tools and resources to more effectively engage with their audiences and nurture leads further down the funnel. This will immensely help you to create more relevant content and help sales reps close more deals. . Content is about more than just inbound.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

OCTOBER 28, 2013

McKinsey recently conducted a study to help answer this question. Effective supply chain management and specialist market knowledge are two of the least mentioned themes by B2B suppliers even though customer perception of these themes is high.

Brand Identity 100

Brand Identity Branding B2B Correlation 100

Crimson Marketing

DECEMBER 11, 2014

Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . This includes monitoring phony ads so they are not showing up as effective in your KPIs. .

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

JUNE 7, 2013

An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads. It is possible then, that a more effective marketing mix might focus less on generating leads, and more on improving the quality of those leads.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

SEPTEMBER 12, 2014

That, Heidi says, is where having the right marketing technology is important—to “get really hard and fast data over time on what’s most effective from a conversion perspective.”. Heidi Melin is the Chief Marketing Officer at Plex Systems.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. But, as you’ll read, they’re not the only company to make a comeback with the help of Big Data. Well, smart ones don’t, at least. What are you waiting for?

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

MAY 1, 2015

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. B2B marketing technology is developing rapidly. The Buying Process is More Competitive.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

AUGUST 4, 2015

Useful data lets you spend your advertising dollars efficiently and effectively. As mentioned above, targeting your audience improves your marketing efficiency and helps you avoid waste. What you need, then, is useful data that lets you segment your audience, so that you can nurture them based on their needs. What size is the company?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

AUGUST 26, 2013

Sometimes your thought leaders can write clearly, effectively, and engagingly. But most of the time, thought leaders need help with that production. Marketing can help the thought leader develop the blog post. Create visuals to help tell the story. Production is the second pillar of your content strategy.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

JUNE 17, 2015

” What’s interesting is that many marketers are not using a content management platform, even though its made to help B2B marketers overcome their content issues. As such, Starfleet found that nearly seven in 10 B2Bs had issues managing content development effectively, and about half struggled to manage campaigns effectively.”

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

SEPTEMBER 16, 2014

So how can marketing departments leverage Big Data to help their organizations increase revenue? The good news is that most of these tools are integrated with leading CRM systems, so your job isn’t one of integration, but rather, one of education and change management to help sales become effective with these tools.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JUNE 20, 2013

To improve the effectiveness of the marketing automation system and generate the right kind of leads, senior management must drive the change management process across the entire organization. Marketing is so focused on delivering leads that they fail to deliver critical information that would help the sales rep succeed with those leads.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

OCTOBER 23, 2013

This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. Google Analytics can help you in each of these key areas. Contact information for key personnel or help desks. Key metrics you want to be able to measure are: Brand Awareness. Lead Generation.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

MAY 15, 2013

A well thought out infographic can greatly increase the effectiveness of your messaging. I recently read a fairly interesting article on this topic and found I agree with many key points, such as this one: “Empowered consumers seek out information to help them make the best decision, often considering multiple sources.”

Planning 100

Planning Content Marketing Brand Identity Branding 100

Crimson Marketing

JULY 9, 2015

Marketing was no longer about picking the most efficient, cost-effective medium to reach a target audience. Marketing is no longer about picking most cost-effective medium to reach a target audience Click To Tweet. The post Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game appeared first on.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

SEPTEMBER 18, 2013

opinions and preferences just get in the way of effectiveness. Dramatizes the ways a product or service satisfies a need or helps the buyer reach a cherished goal. Anything goes as long as it’s legal and it converts. . A/B testing should exclusively determine which marketing copy to use. Which team do you play for?

Copywriting 100

Copywriting Ethics Stats Class 100

Crimson Marketing

OCTOBER 9, 2014

Looking at the infographic below, we can see that this brilliant marketing gem from P&G had many of the elements necessary for an effective viral campaign. So are there any success stories of effective campaigns using photos rather than videos? Necessity is the Mother of Video Invention.

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100

Crimson Marketing

JANUARY 29, 2014

Email optimization for mobile is a key component of any mobile optimization strategy, but if your site isn’t optimized, too, your email conversions won’t be much help. . Segmentation by demographics is cited as the #1 most effective method. 75% of mobiles users in the U.S. 4-6 pm: mobile engagement picks up again.

Mobile Marketing 100

Mobile Marketing Campaigns Demographics Marketing & Strategy 100