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Guidelines for Responsible Content Creation with Generative AI

Contently

The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. These guidelines are intended to ensure that AI is developed and used in a way that is ethically sound and respects fundamental rights. What guidelines signify responsible content creation with generative AI? Make it ethical.

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5 Benefits of Digital Brand Guidelines

Walker Sands

Brand guidelines establish internal alignment and the consistent application of your brand. Without a comprehensive brand guidelines document, you risk inconsistency in the way you visually and verbally represent your business to audiences, hindering your ability to create awareness and build brand equity.

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Putting Web Accessibility Guidelines Front of Mind During a Website Redesign

Walker Sands

But in today’s digital economy, accessibility extends much further — and it directly impacts your organization’s website. Adherence to web accessibility guidelines is crucial for both site visitors with disabilities and optimal web performance. Include alt text on each photo. Develop a clear information architecture.

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How to Implement an Effective Employee Advocacy Program

Marketing Insider Group

When your culture is set up to launch each employee to their own version of career superstardom, you’ve hit employee activation nirvana – a dream team of inspired, passionate experts who want their brand to succeed because their organization wants them to succeed. Their program includes a Governance system and available help and support.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way.

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How to craft an effective AI use policy for marketing

Sprout Social

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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The GDPR Compliance Guide for B2B Organizations

Zoominfo

In April 2016, all the countries in the EU adopted GDPR regulations and it officially went into effect on 25 May 2018. The GDPR established guidelines for greater transparency, confidentiality, and accountability for the collection and use of personal data in the EU. What Does it Mean for a B2B Organization to be GDPR Compliant?