Anything Goes Marketing

MAY 14, 2007

ok, I added that last stuff for effect). You should add links to action words like "Learn more", "Download this white paper now" "Register for this webinar before it's too late". Click here is old, boring and something your grandma might say. It's like web -10.0 (ok, Bold your call to actions to make sure they stand out.

Tagging 100

Tagging Paper Email Marketing Webinar Metrics 100

Anything Goes Marketing

SEPTEMBER 28, 2008

Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " For example, one link may be an image while one is a text link Know which links in your email are performing better.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

JULY 23, 2006

If you're looking for new and innovative ways to drive traffic to your website, check out the post on SEOMoz's blog 10 Remarkably Effective Strategies for Driving Traffic. I've used a few of these strategies including Top 10 lists, Creating Controversy. and blog commenting in the past.

Traffic 100

Traffic Digg Emarketing Social Networks 100

Anything Goes Marketing

OCTOBER 27, 2007

By including features such as adding web banners as part of the tasks that your "manager" has set out for you, your adding to the viral effect - it's brilliant! What I liked about this site is that they really make you feel part of the team and it really isn't all that difficult to participate. In addition, "applying for a job" was a snap.

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

AUGUST 7, 2006

Has anyone seen any effect? We'll see what this little change will do for my blog by checking my web referrals. I'll let you know. I also found the code to do this for Blogger on Tech.Life.Blogged. Thanks again! Is it really worth it to make this change? Technorati tags: Blog SEO , SEO , Blogger , title tags.

Tips 100

Tips Blogger Tagging SEO 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. I use this and find it fairly effective. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. Blogger Beta 2.0 Add a link back to your home page.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

AUGUST 25, 2006

How I Set Up Wordpress … Internet Weath Master Starting a Blog? 25 Things to Know BEFORE You Write for a Living by Liz Stuck?

Blogger 100

Blogger Tagging Internet Marketing Small Business Marketing 100

Anything Goes Marketing

FEBRUARY 24, 2008

While I think the webisodes are funny and entertaining, will it bring Kraft the desired effect of getting businesses to use Tassimos in the workplace rather then just at home? Probably something that Nasa found on mars), I can sympathize with Bob. You can check it out at www.whohiredbob.com. Here is a clip I found on Youtube.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JANUARY 25, 2007

This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B? The response rate was so so (2.45% response from the direct mailer) and a 10% viral effect which may have been inflated. That is brilliant!

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

JANUARY 23, 2007

Here is an example from a recent Marketing Effectiveness Summit. In addition, if you do get some negative exposure, it may help build even greater demand as you get some additional viral effects that money couldn't pay for. It's really that simple. It's that simple. Look at Cisco who is suing Apple over the use of the name IPhone.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

NOVEMBER 15, 2006

In this article he states: The key to developing an effective e-mail campaign is to remember that everything about your e-mail copy should be focused on one objective – getting the recipient to click through to your landing page. John Murphy has written an excellent article called How to design your e-mail copy to maximize response.

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

OCTOBER 23, 2006

Consider Combining Email Newsletters and Blogs = A Blogletter How can you take your email newsletters to the next level to maximize their SEO effectiveness? Think again - PDFs are not search friendly. Why combine it with your email newsletter with your blog of course!

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

JULY 16, 2006

Basically, you have teenage boys placing Mentos into a 2L Coke bottle and then slamming the bottle on the ground which creates an awesome rocket effect. If you don't know what I'm talking about, check out the videos on the ever popular You Tube.

Planning 100

Planning Banner Ads Banners Press 100

Anything Goes Marketing

FEBRUARY 1, 2009

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. Instead of answering people one by one I thought I would write a quick post on it (it better be a quick post!). I hope that you find this useful.

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

MARCH 24, 2009

Alden Cushman at SiriusDecisions notes that: “Instead of focusing on generating new leads, these programs represent a more effective way for marketing to impact the extended sales cycle by helping to move deals that have stalled in the pipeline.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

OCTOBER 20, 2009

Stay tuned for the next post(s) where we’ll cover a common framework for sales and marketing, establishing standard marketing effectiveness metrics and benchmarks, creating focused segments and outlining the right skills marketers need for lead nurturing to thrive.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect. In fact email marketing should no longer be looked at in isolation. It would be very helpful to see which channels combined with email were the most successful in certain situations.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

SEPTEMBER 25, 2007

This would encourage a more viral effect so it would be interesting to see the results of this. What if you gave an incentive to the original white paper recipient to forward it to 5 of their friends and they could be entered into a draw to win an IPhone? Has anyone tried this?

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

APRIL 29, 2006

Here’s the bottom line: If you provide a service in your store, train your managers to deal with problems that come up in an effective manner. I’ll also be blogging about this experience as I don’t want others to face the same problems. Telling me that “it’s not my problem” was not the right answer. I'll let you know if I hear anything.

Marketing Management 100

Marketing Management Act-On Tagging Training 100

Anything Goes Marketing

SEPTEMBER 17, 2006

Thanks Darren! Happy blogging!

Blogger 100

Blogger Tagging Keywords Effectiveness 100

Anything Goes Marketing

AUGUST 9, 2006

At a stretch, one should look to write something" is much more effective then the other comments listed. If it isn't right to the point then the blog author may skip right over it and so will everyone else reading your comments using coComment. From the image below, the comment by Ed " I think that once a day is a good equalibrium.

Tips 100

Tips Blogger Tagging Business Blogging 100

Anything Goes Marketing

NOVEMBER 11, 2007

The copy was also very effective as it's very personal. The "Click here." link was not used at the top of the follow up email so the first text is displayed at the top of the email is "Hi Sam". Therefore, the email really looks like it was forwarded on rather then sent using a mass email tool. This made the email more authentic.

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

OCTOBER 15, 2006

While I found the book a bit repetitive, this was effective in reinforcing the key points of the book. Michael even discusses the setting and frame of mind you want to be in when starting to write a white paper. All he needs to do is write the white paper for you (which I'm sure he would gladly do for a cost!)

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

NOVEMBER 29, 2006

HP goes further - they include related content, a case study and podcast for busy executives who can't watch the whole video and even have a refer a friend function to promote a viral effect. How can HP make this "Change Artists" concept even better? This is an easy answer - place these videos on a blog.

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

MARCH 24, 2007

The effect here is to build one interactive experience on another. Some other elements that I liked on the microsite is that they allow you to do some of the other "standard features" (they're standard now) like "building" your own car and finding a dealership. You can always close the window and you;re on the main Lexus site.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

APRIL 30, 2006

I've included some highlights I deemed important from her email summit wrap up : Opt-in lists What I found interesting was that adding a form field let to more email opt-ins as it's typically the opposite effect: "Proving that no rule is set in concrete, David Kreitzer, Marketing Director Bella Pictures, says he more than doubled opt-in form conversions (..)

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

APRIL 20, 2006

While technology can bring innovation, it still relies on people to actually use it and use it effectively. I've found that marketers have a tough enough time trying to get any content together for an email campaign on top of all of their other daily duties. We'll see what happens! What do you think? Do you use dynamic email content?

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

DECEMBER 12, 2006

I think you will be seeing more and more of this type of format as blogs maximize the SEO effectiveness of your content ( I wrote about this previously ). The format of this e-newsletter is interesting as instead of pushing people from an email to a regular web page, it takes people to the ROI Revolution blog.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

DECEMBER 3, 2006

In addition, are there other ways that you have used podcasts effectively? Here's the bottom line: Get you're thinking caps on and think of ways that you can exploit this new format before your competitors do. Before you go, let me know if there are any podcast feeds that you recommend and why. B2B podcasting, business blogs.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

APRIL 5, 2009

For more tips on improving your webinar campaigns see Paul Teshima’s excellent post Four Practices to Increase Webinar Effectiveness. When setup correctly, this type of automated process can save the marketer countless hours as the lists are automatically generated and emails are sent as per the schedule set up ahead of time.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JUNE 29, 2009

There’s no point spending days building a list – it’s just not cost effective. It requires data sources that are integrated so they can be easily queried to create lists and personalized messages.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text. Don't miss these great opportunities to build marketing content.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

MAY 17, 2009

sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective. sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective. Do partners really want you to?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

DECEMBER 17, 2007

There is no defined process to route leads to sales There is no defined process to handle leads that are qualified, yet not ready to buy Sales are given the tools to make their jobs easier but refuse to adopt to them.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

FEBRUARY 21, 2009

These techniques are simple, effective and led to increased response. In another example, a client specified exactly what was downloaded by capturing this in the registration process and then dynamically displaying this on the email.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100