Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling. Focus on the core message or CTA you want to convey.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Convince & Convert

MARCH 19, 2015

Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. Storytelling is an integral part of how everyone lives and connects with other people.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Hubspot

JANUARY 21, 2019

Starting a YouTube channel is a lot of work. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. YouTube Channel Ideas. Comedy Sketches.

Youtube 98

Youtube Advertising Channels Word of Mouth Storytelling 98

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Stevens & Tate

APRIL 15, 2024

Engagement Through Authentic Stories : Leveraging the power of storytelling, videos that capture real-life experiences and testimonials from current residents can significantly impact potential residents and their families.

Video Marketing 84

Video Marketing Marketing Strategy Marketing & Strategy Planning 84

Martech

JANUARY 3, 2024

YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter.

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Wondering how? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

JULY 27, 2021

In 2020, AR and VR technology became essential perhaps no place more than in the world of education, where millions of students were faced with learning from home with no notice or time to prepare. This YouTube channel already offers VR tours of more than 25 tourist cities and destinations around the world.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. At Contently, I think you know how much we value storytelling by now.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. To take the educational value one step further, Whole Foods puts posters around their stores explaining things like updated sustainable seafood safety lists, and the source and taste of the different types of mushrooms they offer.

Education 127

Education Work Management Marketing Management Brand Identity 127

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Marketing Insider Group

AUGUST 11, 2023

Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values. Educating Staff and Users: Ensure that everyone involved knows the importance of data security and how to adhere to best practices.

Social Networks 179

Social Networks Business Work Management Social Media 179

Sprout Social

MAY 9, 2024

Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare. Brands in fitness, beauty and fashion have led the charge on social media for over a decade while other sectors like higher education are still experimenting. There were over 6.5

Trends 77

Trends Advertising Agencies Paid Search Agency Top of Funnel 77

Bluetext

MARCH 26, 2021

You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Sit back, enjoy a warm cup of coffee, and keep reading to learn more about the importance of brand storytelling through some of our favorite examples in cybersecurity.

Storytelling 26

Storytelling Brand Identity Branding Paid Search Agency 26

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Continue to Educate Your Audience. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. The Freytag-style storytelling extends to the people TOMS serves.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Contently

SEPTEMBER 27, 2023

These “ Happy Goggles ” contained a foldable VR headset, offering a fun and educational experience to kids. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. Set Clear Objectives: Define your goals for leveraging next-gen channels.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Same with golf balls, glow sticks, and iPhones. Q&A videos.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Marketing Insider Group

SEPTEMBER 28, 2020

As well as written content, Business Class recently started a live video series, “Office Hours”, hosted on Instagram and YouTube. Storytelling is one of the cornerstones of successful content marketing. This relationship lends a real community feel to the Business Class blog, as well as increasing exposure for those who contribute.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Sprout Social

NOVEMBER 1, 2023

For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling. Illustrate how your team members navigate working at your company.

Campaigns 90

Campaigns Work Management Content Transparency 90

Contently

FEBRUARY 9, 2018

But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. The entire exercise is an educated act of faith. The video, entitled Dear Kitten , would become one of the most famous pieces of social advertising to date, generating more than 29 million YouTube views.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Outbrain

SEPTEMBER 27, 2019

And the best way to do so is through Video Storytelling. What is Video Storytelling? And that’s where Video Storytelling comes in. The tricky part is, this storytelling must be done in a video format that is attractive, meaningful, clear, and generally under 30 seconds. The Video Storytelling Basics. almost over.

Storytelling 27

Storytelling Advertising Agencies Advertisements Advertising 27

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Don’t have the budget to work with YouTube influencers? million views in less than 48 hours.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Martech

AUGUST 3, 2022

Part educational tool and part VR game, Gatorade has done an outstanding job of building an experience not about the product but about their grand gift – hydration. One of the brands first attempts at immersive storytelling was their VR experience simulating life onboard an oil rig. The New York Times’ AR mask experience.

Campaigns 112

Campaigns Advertising Agencies Opt-out Terms and Conditions 112

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Check out the No Lift Install System YouTube channel to browse their full library of videos. Then we cried. Then we subscribed for more.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

ClearVoice

DECEMBER 2, 2021

” YouTube Series. Yes, it was ridiculous and yes, it was destructive, but the company has produced 71 YouTube videos with more than a million views, so it did something right. It may be possible that Red Bull is known more as an extreme sports storyteller than as an energy drink manufacturer. ” 13. Cheerios Recipes.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Navigate the Channel

SEPTEMBER 15, 2023

Here’s why video content dominance is a game-changer in the world of digital marketing: The Power of Visual Storytelling Humans are inherently visual creatures. We are naturally drawn to images and motion, making video an incredibly compelling medium for storytelling. This approach fosters a sense of belonging and trust.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Convince & Convert

OCTOBER 16, 2015

Content marketing is a discipline about storytelling; only in an odd turn of events, it often leads us away from the desire to tell it. What good content marketers—and storytellers—do well starts with an overriding theme. Check out the GoPro YouTube page. It’s a great example of storytelling in its simplest form.

Effectiveness 165

Effectiveness Storytelling Content Cross-Selling 165

Martech

JULY 12, 2021

In the past, Driscoll’s approach to digital had been based on storytelling and loyalty. The third-party online grocery stores don’t necessarily know that, said Dillard, but Driscoll’s is keen to educate them. “If The brand has, for example, over 70,000 followers on Instagram, almost 40,000 subscribers on YouTube.

Paid Search Agency 124

Paid Search Agency Enterprise Management Merchandising Storytelling 124

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. This format can also help you generate brand awareness, educate your audiences, and build trust and credibility.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136