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Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Don’t have the budget to work with YouTube influencers? million views in less than 48 hours.

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6 "Boring" Companies Making Amazing Content

SnapApp

Intuition Reset makes a splash by adding value to McKinsey’s ideal audience (senior management) and offering an educational experience to a wider community. Their work embodies three SnapApp principles: entertain, educate and engage! They harness the power of storytelling by embracing the crowdsourced pieces on financial hardship.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

Takeaway for Marketers: Educate Your Buyers. Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. It can quickly become unfocused. Hexagon: Annual Report.

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The Best Video Content for Every Step of the Marketing Funnel

Convince & Convert

With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. Educational and How-To Videos. That’s why educational videos in content marketing have become so popular— they offer real value to your audience that they can apply to their everyday lives.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. So among its specialized hubs are educational content centers, including Deloitte University Press.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

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Top 16 Content Marketing Trends to Know (With Examples)

ClearVoice

Trend: The Michelin Tire company hopes to provide teens with a well-rounded education about tires and driving safety by inserting digital billboards in ‘The Sims’ video game. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat.