Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. Quick Takeaways.

Paid Search Agency 321

Paid Search Agency Content Marketing Companies Case Study 321

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Wondering how? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

JANUARY 3, 2024

YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Marketing Insider Group

JULY 27, 2021

In 2020, AR and VR technology became essential perhaps no place more than in the world of education, where millions of students were faced with learning from home with no notice or time to prepare. This YouTube channel already offers VR tours of more than 25 tourist cities and destinations around the world.

Terms and Conditions 358

Terms and Conditions Content Marketing Management Interactive Marketing 358

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. At Contently, I think you know how much we value storytelling by now.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Continue to Educate Your Audience. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 331

Top of Funnel Work Management Marketing Management Content Marketing 331

Marketing Insider Group

AUGUST 11, 2023

Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values. Educating Staff and Users: Ensure that everyone involved knows the importance of data security and how to adhere to best practices.

Social Networks 174

Social Networks Business Work Management Social Media 174

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 87

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 87

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. The Freytag-style storytelling extends to the people TOMS serves.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Sprout Social

NOVEMBER 1, 2023

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling.

Campaigns 85

Campaigns Work Management Content Transparency 85

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Contently

SEPTEMBER 27, 2023

These “ Happy Goggles ” contained a foldable VR headset, offering a fun and educational experience to kids. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. Set Clear Objectives: Define your goals for leveraging next-gen channels.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

ClearVoice

DECEMBER 2, 2021

Here are 20 creative #contentmarketing examples to inspire your marketing team. 20 content marketing examples that’ll fuel your creativity. Here’s a genius content marketing example that took both creativity and cleverness to pull off. ” YouTube Series. marketing Click To Tweet. ” 13.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Don’t have the budget to work with YouTube influencers? million views in less than 48 hours.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Navigate the Channel

SEPTEMBER 15, 2023

For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives. We are naturally drawn to images and motion, making video an incredibly compelling medium for storytelling.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Outbrain

SEPTEMBER 27, 2019

And the best way to do so is through Video Storytelling. What is Video Storytelling? And that’s where Video Storytelling comes in. The tricky part is, this storytelling must be done in a video format that is attractive, meaningful, clear, and generally under 30 seconds. The Video Storytelling Basics. almost over.

Storytelling 27

Storytelling Advertising Agencies Advertisements Advertising 27

Valasys

MAY 6, 2024

Here’s how: Craft Captivating Audio Content: Ditch the boring text and generate funny voiceovers, catchy jingles, or even educational narrations. Become a Storytelling Master: Breathe life into your social media stories with custom voiceovers. Don’t forget YouTube ! Experiment and Have Fun!

Social Media 40

Social Media Media Peer-to-peer User-Generated Content 40

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. This format can also help you generate brand awareness, educate your audiences, and build trust and credibility.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Martech

JULY 12, 2021

In the past, Driscoll’s approach to digital had been based on storytelling and loyalty. The third-party online grocery stores don’t necessarily know that, said Dillard, but Driscoll’s is keen to educate them. “If The DAM is more of a creative branded asset platform, and then Salsify is more on content management.”.

Paid Search Agency 124

Paid Search Agency Enterprise Management Merchandising Storytelling 124

Hubspot

MAY 29, 2020

Get creative and inspire action. One way is be creative and start a movement. Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. Create YouTube content. In fact, this video has over 68 million views on YouTube.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Convince & Convert

OCTOBER 16, 2015

Content marketing is a discipline about storytelling; only in an odd turn of events, it often leads us away from the desire to tell it. What good content marketers—and storytellers—do well starts with an overriding theme. Check out the GoPro YouTube page. It’s a great example of storytelling in its simplest form.

Effectiveness 165

Effectiveness Storytelling Content Cross-Selling 165

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. The 3 Steps to Fix Your GTM in Any Economy —With Multiple Rockstar Marketer Cameos!

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. All afford the opportunity to get a little creative. Called “Surplus Candy,” the videos ran on YouTube and were promoted on the Squarespace Facebook page. Image via Microsoft Stories.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

ClearVoice

APRIL 2, 2019

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. storytelling #contentmarketing #freelancewriting Click To Tweet.

Storytelling 97

Storytelling Examples Paid Search Agency Advertising Agencies 97

Directive Agency

JULY 31, 2023

Creativity and Innovation A lot of B2B marketing is stale. Being creative and different is going to give you a stand-out performance that stops the scroll and gets your audience to pay attention. This video content on YouTube has 1.3 Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

Creativity and Innovation A lot of B2B marketing is stale. Being creative and different is going to give you a stand-out performance that stops the scroll and gets your audience to pay attention. This video content on YouTube has 1.3 Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Valasys

JANUARY 25, 2024

For instance, if you’re unveiling a new product, your video could aim to educate potential customers about its features and benefits. Creativity also plays a significant role in how you package your value proposition. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful.

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Most Creative Concepts: Axonify.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

MARCH 4, 2020

A demo video (short for product demonstration video) is a practical exhibition of how something works to educate your viewer. Blake Smith, Vidyard’s Creative Director, takes a look at demo videos, explaining what they are and how to make a good one. Post it on YouTube , for discoverability.). Keep your product videos simple.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Scoop.it

MARCH 7, 2023

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Marketing Storytelling 4. Video Marketing Storytelling. Get creative—delighting people is a sure way to improve their mood.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood. The four finalists showcased a wide range of approaches to creative B2B storytelling. Contents 1.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115