Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. There were so few networks and prime-time options that you knew exactly where consumer attention would be focused on any given day.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Contently

DECEMBER 6, 2016

They’ve bought into the idea that stories and customer education build relationships in ways that commercial sales pitches and calls-to-action do not. A lot of great storytelling exists in the business world. Breakthrough storytelling. A regular YouTube video of someone playing a guitar wasn’t interesting.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Cavemen , a 30-minute family sitcom ordered by ABC, aired on televisions around the US in October of 2007.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Outbrain

NOVEMBER 1, 2021

The classic example of this would be renting out a billboard, but there are many more avenues that local advertisers can take , such as radio, television, and even digital channels, like social media and blogs. Local advertising refers to a specific geographic focus often with physical and OOH advertising.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

Contently

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. You’re confident this great video will get people talking.

Viral Marketing 167

Viral Marketing Video Marketing Marketing & Strategy Youtube 167

Content Standard

JANUARY 31, 2019

Sure, Netflix may have revolutionized the way we watch television by giving viewers the ability to consume stories on demand, without advertising interruptions. “I think we will see a lot of brands starting to develop their own episodic series like how-tos, educational, behind-the-scenes, and much more.

Storytelling 92

Storytelling Video Marketing Top of Funnel Multi-Channel 92

Single Grain

OCTOBER 12, 2023

These days, you can watch a podcast on YouTube or access the audio on Spotify. Takeaways: If you’re already hosting an event, record it and post the video to YouTube. Viewers can also access Lofi Girl on other streaming platforms, such as Spotify, and YouTube offers a chat where viewers can talk amongst themselves.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Single Grain

MAY 9, 2023

Video ads can ensure that your content is shown to more users faster than educational videos. Dive Deeper: 18 Engaging Video Content Types that People Love to Watch 2) Reach a Wider Audience YouTuber users view 1 billion hours of video content daily , so it’s no surprise that video ads can attract a wider audience.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Marketing Insider Group

OCTOBER 30, 2023

Using social media, Shopify shares insights and educational content via video on YouTube and Facebook. Try using written and video content to educate and entertain your target audience in a similar manner so your business can do the same. Shopify Shopify targets every entrepreneur. Image Source: Medium 7. Image Source: GoPro 11.

Social Media 261

Social Media Examples Media Brand Identity 261

Convince & Convert

JULY 1, 2016

To be a little more specific, there are things that happen on television. There are things that happen on any number of the vast number of video networks, not just Vimeo and YouTube that are out there today—Instagram, as we’ve seen over the past three to five years just being such a powerful voice across all demographics. Tim: Adios.

Marketing Automation Services 113

Marketing Automation Services Work Management Paid Search Agency Ideal Customer Profiles 113

Marketing Insider Group

MAY 31, 2021

Platforms like Instagram, Facebook, Twitter, and YouTube have given businesses innovative ways to connect with consumers near and far. Using social media, Shopify shares insights and educational content via video on YouTube and Facebook. Source: YouTube. And the number of active users increases every year. Source: Oberlo.

Social Media 284

Social Media Examples Media Brand Identity 284

Hubspot

MAY 15, 2013

And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. In this post, we''ll explore how marketing has changed -- and what''s missing from traditional marketing curriculums. Old School: Smile and Dial for Media Coverage.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. For more categories, deadlines, and details, click here. 2) AVA Digital Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Sprout Social

MARCH 27, 2023

Edutainment” content—social posts that entertain and educate—is perfect for this journey stage. In their standout campaign, the former children’s television star interviews the team at Flock Freight to determine the size of f loads, s loads and other loads. ? The focus here is to grab your audience’s attention.

Social Media 123

Social Media Paid Content Campaigns Media 123

ClearVoice

APRIL 9, 2020

A mainstay of content marketing, articles provide education or entertainment. You’ve seen television stations broadcast coverage in real-time for years, now brands can do it too. To get the most out of these assets, plan to use them far and wide on various platforms, from Instagram to YouTube. Yes, I’m smiling!

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Convince & Convert

APRIL 15, 2016

Visual storytelling is becoming an increasingly important aspect of the social web—and Facebook is well aware. YouTube is a video-sharing social network that is accessed by users 24/7 on the largest variety of devices, including tablets, phones, desktops, and televisions. Image via YouTube. Don’t forget to bookmark it!).

Social Media 112

Social Media Paid Content Media Ideal Customer Profiles 112

Content Standard

AUGUST 10, 2018

“The two things we want to feature this year in our storytelling are how women are voting and how they’re running for office.” The multi-part video project fuels further social conversation through featured playlists on the brand’s YouTube channel.

Activities 47

Activities Advertising Agencies Paid Search Agency Planning 47

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Here are 15 of the most intriguing as she shared them in 2017.

Examples 96

Examples Marketing AI B2B Marketing Content Marketing 96

Convince & Convert

APRIL 18, 2016

These headsets were sent in preparation for NYT VR, a virtual reality mobile app The New York Times developed, designed to provide its readers with innovative and powerful storytelling. It’s entertaining, sentimental, educational, and you can’t help but smiling the whole way through. Back to the Future and Toyota. The Lego Movie.

Campaigns 100

Campaigns Brand Identity Branding Mobile Advertising 100