KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Features 165

Features Google B2B Marketing Top of Funnel 165

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. For example, a brand specializing in education would not be interested in content about auto repair.

Research 98

Research FAQ Training Amazon 98

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Read the top-ranking pieces on Google for the keyword.

Youtube 129

Youtube Keywords Research Effectiveness 129

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

nDash

AUGUST 18, 2020

Research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Use Google Alerts.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Use cases : Enhanced conversational agents, sophisticated content generation and educational applications. Google Gemini Models Capabilities : Handles text, image and audio data, with advanced reasoning and multimodal integration.

Marketing AI 131

Marketing AI Paid Search Agency Generation Enterprise Management 131

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 72

Research Customer Satisfaction Hubspot Lead Scoring 72

Valasys

JANUARY 24, 2024

Google Chrome, the world’s most popular web browser, is getting a major upgrade with three new AI-powered features designed to make your browsing experience easier, safer, and more personalized. This way, you can easily switch between research projects, shopping sprees, or travel plans without getting lost in a sea of tabs.

Features 45

Features Google User-Generated Content Keywords 45

Hubspot

NOVEMBER 30, 2020

Here, we dove into new research from Wave.video to explore the top five reasons brands use video. Brands use videos to educate customers. Video can be an incredibly effective tool for education. HubSpot Academy, for instance, often uses YouTube as a platform to educate its viewers. Let's dive in.

Video Marketing 101

Video Marketing Research Brand Identity Branding 101

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 65

Research Customer Satisfaction Hubspot Lead Scoring 65

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

BuzzSumo

JUNE 2, 2019

To keep audience attention for the long haul consider these formats: Educational or informative posts. Research or statistical reference posts. Evergreen posts stand out in your Google analytics or site traffic statistics. Our research consistently finds that authoritative, long-form content gains more links.

Research 109

Research Allocation Content Domain 109

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Murrow and Walter Cronkite. Image Source 7.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Google Review Count: 46,500. 1) SEMrush.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Start your research by talking to your actual customers (ideally) or least to customer-facing staff in sales and support functions. You can use free or affordable SEO keyword research tools like Google’s Keyword Planner or the Keywords Everywhere Chrome extension to fine-tune your list.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

APRIL 11, 2023

Constructing a plan for content creation that educates and engages consumers. Using SEO-based research and keywords to optimize content for high ranking on SERPs. SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Content Creation. Distribution.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” Three Practices Google Now Considers Spam Google’s update targets three practices the search giant now classifies as spam. Google’s latest update reinforces this ethos.

Generation 100

Generation CAN-SPAM Domain Content 100

Predictive Response

MARCH 22, 2019

Higher education is one of the biggest industries in the US today. Research the audience of prospective followers and students you want to reach. Determine the demographics (age range, gender, location, and even specific interests) of the target audience you want to reach with your higher education institution.

Education 40

Education Ad Building Social Media Newsletter 40

DAGMAR Marketing

JULY 7, 2020

Here we’re going to provide some tips on how to do keyword research to help boost SEO for pest control companies. Not only is search intent important for determining which keywords are relevant for your campaigns, but it is also for Google. Furthermore, seasonality is important to consider when researching keywords.

Keywords 52

Keywords Research Work Management Tips 52

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. I start at the same place every time: Keyword research.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

FEBRUARY 1, 2024

In a digital landscape where Google’s algorithms dance to a tune that’s always a beat ahead, staying on top of SEO is like trying to solve a Rubik’s Cube blindfolded. Google’s substantial market share in search engines significantly influences how SEO strategies are developed and implemented. But fear not!

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Marketing Insider Group

APRIL 28, 2021

Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches. Google looks at reputation from both a user’s and industry influencers’ perspectives. But thankfully, things have undergone a sea change since then. Trustworthiness.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. Basics of Keyword Research.

Keywords 64

Keywords Research Work Management Lead Scoring 64

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 43

SEM Education Campaigns Long Tail Marketing 43

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 40

SEM Education Campaigns Long Tail Marketing 40

Marketing Insider Group

JULY 11, 2023

Paid Search (Pay-Per-Click) Many strategies to advertise online can benefit from using Google Ads. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). These users probably had to make a conscious effort to avoid Google. Image Source 3.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Content Standard

JANUARY 4, 2024

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Hubspot

MAY 7, 2019

Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Top Google Search Statistics in 2019. source: Google ).

Statistics 100

Statistics Google Click Rate Adwords 100

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. By performing original, in-depth research on your target audience, we are willing to bet that you will be surprised with the in-depth level of understanding and insights you discover.

Budget Programs 83

Budget Programs Research Trends Tools 83

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. The goal of the research was to assess the impact that SERP layouts and design have on user searching behavior and information retrieval in Google. Research scenario and tasks.

SERP 66

SERP Google Purchase Intent PPC 66

Marketing Insider Group

APRIL 22, 2021

Google Analytics. Google Data Studio. Google Data Studio is a lesser-known Google product for creating interactive visualizations with minimal data analysis experience. Google Drive. Leverage your skills and build new skill sets with these startup tools for learning and education.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Salesforce Marketing Cloud

FEBRUARY 20, 2024

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Marketing Insider Group

JANUARY 17, 2023

A recent study by Zyppy found that webpages with 40-44 internal links receive an average of 8 Google Search clicks, whereas pages with 0-4 internal links only receive 2 clicks. Research shows that as the number of navigation links increase, site traffic tends to decrease. Image Source: Zyppy. Image Source: Zyppy. Rank Keywords.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Marketing Insider Group

NOVEMBER 8, 2022

When you share valuable content that educates and entertains, your audience will trust that you’ve got more where that came from. This gives Google the green flag that your content is trustworthy. That means you’ll need sharp SEO skills if you haven’t outsourced an expert to help your business rank on Google.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. IBM’s research found that more shoppers want AI help when they’re shopping.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey.

Research 95

Research Sales Qualified Leads Marketing Automation Services Work Management 95