Marketing Insider Group

JULY 6, 2021

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?).

Social Media 362

Social Media Media Business Custom Publishing 362

seo.co

JULY 9, 2021

There are many qualities necessary for a content marketing strategy to be successful; your content needs to be thoroughly researched, original, and intended for a specific target audience. But there’s one quality that’s easy to miss and hard to achieve even when you prioritize it: diversity. Diversity in a content strategy means including a wide range of topics, different types of posts, and using different publication and syndication channels.

Content Marketing 98

Content Marketing Content Planning Marketing & Strategy 98

Content4Demand

JULY 7, 2021

As B2B buying trends evolve, it’s important that your content keeps up. What are buyers searching for? How can you best deliver what they need? According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

KoMarketing Associates

JULY 6, 2021

Intent data can be described as the information acquired from digital sources about a company’s behavior, as well as the way it consumes content. New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition. Intentsify, in tandem with Ascend2, recently published “The B2B Marketer’s State of Intent Data” report, and statistics showed that the majority of B2B marketers (46%) have an intent data strategy in place, and it is being meas

Intent Data 281

Intent Data Intent B2B Marketing Marketing & Strategy 281

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JULY 7, 2021

Batman and Robin, peanut butter and jelly. PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. At the heart of this relationship is a new ZoomInfo application for Dynamics 365. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. “Bringing the full suite of ZoomInfo directly into Microsoft Dynamics has been

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

SendX

JULY 9, 2021

One of the instances that tend to annoy any digital marketer is when their emails get blocked. You can spend a lot of money setting up and targeting your buyers, but blocked emails can cause these costs to shoot up and be a point of contention between you and your marketing team. It’s important to understand why certain emails get blocked and why they happen so.

Top of Funnel 195

Top of Funnel CAN-SPAM Domain Ad Frequency 195

Biznology

JULY 6, 2021

Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a rut, blind to new facts and fresh potential. I was struck by the power of stories when I interviewed Hunter Lovins recently. A pioneering environmentalist, green tech investor and advisor to government leaders worldwide, Hunter managed to flip the usual “disaster is coming” climate story on its head, leaving me feeling hopeful and e

Storytelling 197

Storytelling Course Small Business Marketing Cost 197

KoMarketing Associates

JULY 7, 2021

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI). DemandGen recently published its “Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (39%) believe that their company still “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

JULY 6, 2021

We all know Tom: the sales guy trying to sell you something you don’t really need on a Tuesday afternoon. As soon as you answer the door, you regret it— big grin, button-down shirt, and lots of charm, despite the 90-degree weather —out of pity, curiosity, or a mix of both, you decide to hear him out. Then there’s Kate. She sits at a desk and sends emails all day.

Lead Ranking 147

Lead Ranking Ideal Customer Profiles Salesforce.com Paid Search Agency 147

Vision Edge Marketing

JULY 8, 2021

Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to improve efficiencies and effectiveness. Firms with highly functional organizations experience more innovation, market share growth and profit. To ensure your business takes off like a rocket, you need the operational excellence of a Houston control center.

Process 141

Process Work Management Efficiency Template 141

Biznology

JULY 7, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution. Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Influitive

JULY 8, 2021

In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online. Powered by Influitive’s Virtual EventHub, Netconnect 2020 was a free two-day […].

Conference 130

Conference Software Personalization Leads 130

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. However, corporate recruiting has the potential to be more efficient when it comes to sourcing candidates and communicating with them. LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Search Engine Journal

JULY 4, 2021

Google’s John Mueller says he doesn’t think search engines will ever advance to a point that SEO becomes obsolete. The post Google’s John Mueller Doesn’t See SEO Becoming Obsolete appeared first on Search Engine Journal.

SEO 145

SEO 145

Unbounce

JULY 7, 2021

Change is hard. In a world where it seems like the next big thing is just ‘round the corner every day, there’s comfort in holding on to the old way of doing things. It’s part of the human condition, and history is littered with examples of people who weren’t able to recognize—or capitalize on—trends and events as they happened. Lightbulbs, bicycles, and laptops are but a few of these once-misunderstood tech inventions.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Influitive

JULY 8, 2021

Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships. Without a customer-first approach, relationships will fizzle out, and the program will lack the long-term foundation to succeed. Jeni Asaba, Manager of Community Engagement & Advocacy […].

Ad Building 130

Ad Building Communities Personalization Business 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. However, corporate recruiting has the potential to be more efficient when it comes to sourcing candidates and communicating with them. LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Search Engine Journal

JULY 8, 2021

Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. The post How to Optimize for Google Featured Snippets: A 12-Step Guide appeared first on Search Engine Journal.

Features 142

Features Optimization Google Traffic 142

Unbounce

JULY 6, 2021

So, you’ve started a business. Kudos and congrats ! The early days of your startup will set the stage for your brand authority and awareness. It’s time to make your first impressions, and they must count. But, don’t sweat it! We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. It certainly caught one family in Texas off guard a few years ago. What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Social Media 141

Social Media Conversion Media eCommerce 141

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. At the heart of this relationship is a new ZoomInfo application for Dynamics 365. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. “Bringing the full suite of ZoomInfo directly into Microsoft Dynamics has been

Zoominfo 130

Zoominfo Features Enterprise Management CRM 130

Search Engine Journal

JULY 8, 2021

How are visual content marketing trends reshaping brands' content strategy right now? You'll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for 2021 appeared first on Search Engine Journal.

Trends 141

Trends Content Marketing Content Marketing & Strategy 141

Content Marketing Institute

JULY 8, 2021

Website pop-ups often have the opposite effect of the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading → The post 7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate appeared first on Content Marketing Institute.

Marketing Websites 138

Marketing Websites Act-On Intent Effectiveness 138

Go Beyond SEO

JULY 5, 2021

Way, way too often, marketing is a waste of money. Marketing done incorrectly and done simply for the sake of marketing uses up precious time and money, which business owners lack enough of as it is. You can be generous with your clients, but it will always serve a business well to be stingy with their resources. Marketing is a hugely important, long-term investment in the growth of any business.

Planning 125

Planning Advertising Agencies Paid Search Agency Ad brokers 125

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Zoominfo

JULY 7, 2021

Recruiters face a multitude of challenges. From building and maintaining a talent pipeline to targeting passive candidates, the hiring process can feel daunting. However, improvement in areas such as targeting candidates, hiring for more diversity, and enhancing the interview experience can have a significant impact on your talent pipeline and company culture.

Resource Management 130

Resource Management Process Work Management Zoominfo 130

Search Engine Journal

JULY 6, 2021

Enterprise SEO trends can help guide the website and digital marketing improvements that drive traffic, brand recognition, and revenue. The post Top 10 Enterprise SEO Trends You Need to Know in 2021 appeared first on Search Engine Journal.

SEO 138

SEO Trends Traffic Search Marketing 138

SEMrush

JULY 8, 2021

Landing pages are an essential part of the user journey and have an important role to fulfill. In this guide, we share our tips for building a landing page that converts.

Landing Pages 139

Landing Pages Fulfillment Tips Ad Building 139