How User Intent Is Reshaping the Marketing Funnel
MarketMuse
JANUARY 10, 2019
For over a century, the marketing funnel (also known as the sales funnel or purchasing funnel) has been the backbone of marketing theory. Since its inception in 1898, marketing and sales professionals have used it to map every step of the buyer’s journey, from awareness of their product through comparison and then to the final purchasing […]. The post How User Intent Is Reshaping the Marketing Funnel appeared first on MarketMuse.
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