LeadSloth
OCTOBER 20, 2009
Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. I came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations. The OLD Situation. This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency.
Smashmouth Marketing
OCTOBER 21, 2009
MarketingProfs Digital Mixer kicked off yesterday with some great speakers. I unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. #mpdm if you missed it - enjoy - - [link].
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Ambal's Amusings
OCTOBER 22, 2009
The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? We have invited Tony Karrer to share his insights on content aggregation.
Customer Experience Matrix
OCTOBER 22, 2009
Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. Look, I know online marketing is important. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures.
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Anything Goes Marketing
OCTOBER 20, 2009
Are any of you out there new fathers? How about new parents? I’m still getting the hang of holding my 2 month old son while I check my emails or read a book. I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ambal's Amusings
OCTOBER 23, 2009
It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying. Dare to Give a Case Study Customer a Deadline? Author : Casey Hibbard.
The Effective Marketer
OCTOBER 21, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Magic Quadrant or Magic Numbers? A Judge Will Decide. Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies.
The Point
OCTOBER 21, 2009
Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. In “Emails Gone Viral: Measuring “Share to Social” Performance” , Silverpop provides compelling data that suggests adding social links to emails can have a significant effect on email reach (views), click-through, and response.
Smashmouth Marketing
OCTOBER 21, 2009
If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen. Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ambal's Amusings
OCTOBER 20, 2009
ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. We have invited Howard J.
Buzz Marketing for Technology
OCTOBER 20, 2009
Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Seems to me like these channels have gone mainstream in the minds of many marketers as evidenced by the number of inquires about these channels and also by my mom's Facebook profile and my dad's Twitter feed!
Adobe Experience Cloud Blog
OCTOBER 21, 2009
What can Sales 2.0 do to improve your sales success? Anneke Seley, Author and CEO, shares some of her thoughts about using social media in our newest B2B Marketing thought leader interview. Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation. She is currently the CEO and founder of Phone Works, a sales strategy and implementation consultancy that has helped over 350 large and small businesses across industries increase
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Ambal's Amusings
OCTOBER 21, 2009
If you're dreading writing about a particular subject and don't know where to start, one coping strategy is to inject something fun into it. Do yourself and your readers a favour and find a fun way to present your topic. Here are some ideas: Capitalize on mistakes : Rather than sitting down to write ANOTHER blog post advising how people should do something, turn it around and tell people what NOT to do.
Proteus B2B Marketing
OCTOBER 19, 2009
Your B2B email marketing should be much more than putting together the email and pressing send. Given that most B2B email marketing newsletter content continues on your site, there are some important things that you should remember to maximize the online visibility of your newsletter. In doing so, you help ensure your content marketing gets [.]. Tags: B2B Email Marketing B2B Marketing b2b seo.
Adobe Experience Cloud Blog
OCTOBER 19, 2009
Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. This webinar, hosted by the American Marketing Association, featured Tony Jaros, VP of Research at SiriusDecisions, and Jon Miller, VP of Marketing at Marketo who together discussed five key planning assumptions in two key areas- reputation and demand generation.
EMagine B2B Blog
OCTOBER 21, 2009
No question, the voracious demands of online marketing for content development – already considerable – have escalated sharply over the past year or so. Up until then, you only had to worry about… your website – which of course has to have substantial amounts of rich and engaging content to meet the requirements of both human [.]. Tags: B2B Web Strategy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Dahle Communication
OCTOBER 20, 2009
Growing up in the 1990's meant that I grew up with certain music: Pearl Jam, Nirvana, Soundgarden and Alice In Chains. Each band had their own distinct sound but were lumped together into the "grunge" genre because of their timing and where they came from. I was never a big Nirvana fan but loved Pearl Jam, Soundgarden and Alice In Chains.
The ROI Guy
OCTOBER 22, 2009
A recent headline from CIOInsight caught my eye: ROI RIP : Not really dead, just overrated. The article link can be found at: [link] In this article from Arthur Langer , he explains that CIOs and CFOs care more about strategy and less about financial ROI calculations. With earnings season in full swing we know that this is not the case as CFOs in an environment where revenue is hard to come by, are squeezing every ounce of cost out of the business to post good earnings and maintain enterprise va
Adobe Experience Cloud Blog
OCTOBER 18, 2009
A few weeks ago at the Marketo User Summit I had the privilege of hearing from Andrew Spoeth, Marketo customer and Director of Marketing at the world’s leading B2B Search Marketing firm, Enquiro about an upcoming seminar that is sure to be a must-attend event for marketing managers, directors, and VPs in the San Francisco Bay area. Kicking off this half day event will be a keynote from Graham Mudd, Vice President of comScore Marketing Solutions about “The Current State of Search Advertising” al
EMagine B2B Blog
OCTOBER 22, 2009
In any number of recent posts, we’ve always included LinkedIn in our Holy Trinity of B2B-useful social-media networks. Recently, Dianna Huff took another look at LinkedIn in her guest-post for Savvy B2B Marketing and concluded: “In the last year or so, LinkedIn has significantly increased its functionality – making the business networking site a great way [.].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
B2B Marketing Zone Posts
OCTOBER 22, 2009
Ambal Balakrishnan and I have been having some interesting conversations around her interview series and how it relates to B2B Marketing , visible networking and Browse My Stuff. Her recent post: Aggregating the Best Content in B2B Marketing covers a lot of ground on aggregation especially as it relates to B2B Marketing. Here’s a bit of my discussion with Ambal: Tell me a bit about your background: I’m the co-founder of ClickDocuments which leverages my background as a technologist
The ROI Guy
OCTOBER 21, 2009
At Gartner’s IT Symposium in Orlando this week, Gartner released the latest census on datacenter virtualization. According to Tom Bittman, vice president and distinguished analyst at Gartner, only 16 percent of workloads are running in virtual machines today, but this is expected to rise to around 50 percent of x86 architecture server workloads by the end of 2012.
Dahle Communication
OCTOBER 19, 2009
One of the great things that has happened to me over the past year has been getting to know all of the immensely talented individuals in the communication world. People like Brent Duncan with Marketing in Progress , Jan Schultink at Slides That Stick and Jon Thomas at Presentation Advisors to name just a few. Several months ago, Joey Asher asked me if I would be interested in looking over his book ' How to Win a Pitch ' and talk about it on my blog.
EMagine B2B Blog
OCTOBER 19, 2009
We’ve suspected for awhile now that social media has the potential to be a paradigm-shifter. In a thought-provoking post on FYIndOut, Scott Manley argues that that day has arrived, and that one of the paradigms getting shifted is the B2B sales cycle itself …especially the early, research-heavy stage of it. The old way: The vendor aims [.]. Tags: B2B Web Strategy.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
WebMarketCentral
OCTOBER 20, 2009
In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available. But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns.
The ROI Guy
OCTOBER 21, 2009
According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 percent. According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.
WebMarketCentral
OCTOBER 22, 2009
Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI. While it's not necessarily difficult to show an ROI from social media, accurately measuring the return on investment is challenging for at least three reasons.
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