Sat.Oct 13, 2012 - Fri.Oct 19, 2012

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87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ). MindJumpers ).

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6 Factors that turn social media strategy into RESULTS

grow - Practical Marketing Solutions

After working as a marketing consultant for more than a decade, I know how exhilarating it is when a client really executes well on a strategy. Unfortunately, I too often see deeply-embedded cultural baggage weighing down a company’s full potential to succeed. I was recently brought in to do a social media strategy workshop with a big health care company. 2) Immersive learning. 4) Focus.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges


Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising. With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. The low CTR of banner ads should never be the only measure of online display effectiveness. Let’s talk about DSPs.

Lead Generation: 81% of marketers use email marketing

B2B Lead Generation Blog

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Which of the following lead generation tactics does your organization currently use? Click to enlarge. To help you improve your own lead generation efforts, here are some insights and tips from our audience….

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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The Social Business Imperative

B2B Marketing Insider

What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. And how to maximize the value and the innovation that can result.

Everyone is Talking about Social CRM. Few are Doing It.

It's All About Revenue

by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is. which recently covered the topic in its State of Social Marketing report.

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. Financial terms were not disclosed. MarketingPilot is best described as integrated marketing management for mid-tier companies. I profiled them in a February 2011 post.) The acquisition is significant on several levels. but they do have the resources.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Media Marketing: Don't Take My Word For It,Take Richard.


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How to Make Your Data Squeaky Clean

It's All About Revenue

by Sylvia Jensen | Tweet this Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Some of the data you think is useless can be revived. In fact, it could be just what the doctor ordered to get your campaign results backs on track. Naming Conventions. Stay On Top of Data.

Lean Marketing: How to Run Your Marketing Team Like a Startup


Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. And then your CEO emails you to update the news coverage part of the website. Right as you're wrapping that up, your VP of Sales walks over to talk about the team going to a trade show next week. Sound familiar? The Lean Startup Applied to Marketing. Enter The Lean Startup movement.

Outsourcing your social media isn’t all or nothing


I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of While I was boning up on what her agency did, I fell in love! Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Get over yourself! In this case, for pay. So, get over yourself.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Why storytelling is the ultimate weapon for brands. #WeFirst

Blue Focus Marketing

Social Branding and Storytelling. In just a few short years, social media has grown intro a tremendously powerful marketing tool. However, as the old saying goes, with great power comes great responsibility. The proliferation of the digital bazaar has amplified consumer voice, allowing users to directly influence the public perception of a brand. The Power of Story. Smartest Brands.

Content Marketing Seen As Important But Brands Slow To Act [Survey]

B2B Marketing Insider

Econsultancy and Outbrain recently released a content marketing survey report that highlights the importance content marketing but also that marketers have been slow to define their strategy. The survey was representative of 1,300 respondents from both the brand and the agency worlds. I’m not sure what the other 10% believe but I guess there’s a skeptic in every bunch.

20 Common Social Media Marketing Myths BUSTED


As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. So I donned my walrus mustache and beret (any Mythbusters fans out there?) Poppycock.

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. A new user interface is planned for next year.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

5 Tips For Inside Sales Reps To Boost Your Number Of Leads

Sales Prospecting Perspectives

With the major holiday months upon us, this can be a difficult time for inside sales professionals. Most organizations will withhold any new projects until the New Year and discovering current opportunities that fit your solution can be as difficult as fighting for that special sales item on Black Friday. There are ways to make these last few months of the year more lucrative for inside sales reps if you are prepared and are using the right tools. Social selling, or Sales 2.0, is becoming the next trend in sales, replacing transactional selling as the concept of the times.

Inbound Marketing vs Outbound Marketing: The Real Difference

Digital B2B Marketing

Outbound marketing is about interruption. Inbound marketing is about discovery. But so what? We have all been interrupted and had it lead to something wonderful. We have all turned to Google or social media and discovered things that are completely useless or misleading. So why is inbound marketing a better way to market? The difference is friction. Friction is resistance to that movement.

8 Ways SEO Should Influence Your Marketing Copywriting


In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content , and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.

The Critical Social Skills Your Brand Needs To Survive – Interview with @SimonMainwaring #WeFirst #MMChat

Blue Focus Marketing

Today we have the real pleasure of hearing from Simon Mainwaring, author of the New York Times best-seller We First and the social branding specialist who has created marketing campaigns for brands like Nike, Coca-Cola, Toyota and Motorola. I had the chance to ask Simon for his insights on how to be an effective social brand. Question 1: Why must a brand be social? Cheryl: Thank you so much, Simon.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Justify With Numbers – Compel With Emotions

Buyer Insights

Fact sheets, spreadsheets and ROI calculators are vital sales tools, but they are not enough. The seller must tap into the buyer’s underlying buying motivations and emotions as well as connecting with the buyers logic and analysis to improve sales performance. Moving Beyond The Calculator In Selling In business, emotions are generally considered unhelpful at [.].

To Get More Referrals, Paint a Picture

Sales Lead Dynamics

There is a reason you’re not getting more referrals. And it’s not because you’re a loser. Your colleagues like you. They respect you. They want to help you. But they don’t know how. They don’t refer you for one of three reasons: They don’t understand what you do. They can’t differentiate you from your competitors. They don’t know which of your services to recommend. Help them help you.

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Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing


In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts. Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails , and more. So what's the marketer's equivalent to transactional emails? Marketing Takeaways.

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Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

To succeed in social media marketing, your goals must be SMART. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. They have moved on to questions like, “How do we do this?” In your social media plan, make sure social media goals are SMART. Specific. Timely.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Need to Boost Holiday Sales? Go After Female Boomers on Pinterest


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Storytelling and Brand Resurrection in the Age of Social Media

Blue Focus Marketing

This post was originally published MarketingSherpa’s Blog. Editor’s Note: One of the prizes of winning the MarketingSherpa Reader’s Choice Awards is the chance for a guest post here on the MarketingSherpa blog. Today’s post is by Cheryl Burgess of the Blue Focus Marketing blog , chosen as best social media marketing blog … by you. Why did MySpace fail the first time? Read more (click here).

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The Business Blogger's Ultimate Guide to Mastering Lead Generation


Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. But have no fear! 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. These options will be visible whether your readers are visiting the homepage of your blog (e.g. link] ).