Sat.Oct 13, 2012 - Fri.Oct 19, 2012

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87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Marketing Pilgrim ). 2. But 3.1

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6 Factors that turn social media strategy into RESULTS

grow - Practical Marketing Solutions

After working as a marketing consultant for more than a decade, I know how exhilarating it is when a client really executes well on a strategy. Unfortunately, I too often see deeply-embedded cultural baggage weighing down a company’s full potential to succeed. The president of the company greeted me and said “I know we need to do this. “Can you just do this for us?” Tweet.

Lead Generation: 81% of marketers use email marketing

B2B Lead Generation Blog

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Q. Which of the following lead generation tactics does your organization currently use? Click to enlarge. Email Marketing. Interesting chart, Daniel – thank you for sharing it with us. Content Marketing.

Everyone is Talking about Social CRM. Few are Doing It.

It's All About Revenue

by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is. which recently covered the topic in its State of Social Marketing report.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges


Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher.  Here’s an amazing chart detailing the major players in online display advertising.    . Let’s talk about DSPs.  . DEMAND SIDE PLATFORM.

The Social Business Imperative

B2B Marketing Insider

What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. And how to maximize the value and the innovation that can result.

Outsourcing your social media isn’t all or nothing


I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of While I was boning up on what her agency did, I fell in love! Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Get over yourself! In this case, for pay. So, get over yourself.

How to Make Your Data Squeaky Clean

It's All About Revenue

by Sylvia Jensen | Tweet this Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Some of the data you think is useless can be revived. In fact, it could be just what the doctor ordered to get your campaign results backs on track. Naming Conventions. Stay On Top of Data.

A Multidisciplinary Approach to Breathtaking Content

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. Over the last two years I’ve read more books than I’ve read in my entire life. But there’s a slight problem with my reading. Every single book falls into one of these categories: Marketing/Business. Self Help/Psychology. Entrepreneurship/Careers. But there’s a problem with this. Your output determines your future.”

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Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]

Tomorrow People

"Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. If you’re looking to generate high quality leads from your website, look no further than Inbound Marketing. Don't Push! It's what's underneath that counts. Stop selling.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Content Marketing Seen As Important But Brands Slow To Act [Survey]

B2B Marketing Insider

Econsultancy and Outbrain recently released a  content marketing survey report  that highlights the importance content marketing but also that marketers have been slow to define their strategy. The survey was representative of 1,300 respondents from both the brand and the agency worlds. Brands Are Slow To Act. What are the biggest barriers? What Does This Mean For B2B Marketers? Content Marketing

Social Media Marketing: Don't Take My Word For It,Take Richard.


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Inbound Marketing vs Outbound Marketing: The Real Difference

Digital B2B Marketing

Outbound marketing is about interruption. Inbound marketing is about discovery. But so what? We have all been interrupted and had it lead to something wonderful. We have all turned to Google or social media and discovered things that are completely useless or misleading. So why is inbound marketing a better way to market? The difference is friction. Friction is resistance to that movement.

Winning The War: Content Marketing Adoption Widens


Content page-2 (Photo credit: Wikipedia). Photo credit: jrhode. We’re winning the war. Content marketing is being integrated more frequently and more fully by marketers of every stripe and size.  Why the uptick in content marketing? Improved Engagement. Increased Trust. Interestingly, only 23% felt that improved SEO was a key reason for content marketing’s use. 51% Lead Generation.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

20 Common Social Media Marketing Myths BUSTED


As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. So I donned my walrus mustache and beret (any Mythbusters fans out there?) Poppycock.

Introducing The Social Business Benchmark ™ Program

Leader Networks

Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. I was very pleased to learn these ideas touched readers far and wide as they struggled to develop social business strategies for their organizations. All of these are common pitfalls with a disorganized social business approach. Not so fast!

How Buyer Personas Can Sharpen B2B Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop a composite picture of the real people who buy, or might buy their products can form a bond of customer trust that most rivals can not overcome. Many B2B marketers have only the faintest idea what lies behind their customers’ buying decisions. They think they know, but a lot of presumption is involved.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Lean Marketing: How to Run Your Marketing Team Like a Startup


Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. And then your CEO emails you to update the news coverage part of the website. Right as you're wrapping that up, your VP of Sales walks over to talk about the team going to a trade show next week. Sound familiar? The Lean Startup Applied to Marketing. Enter The Lean Startup movement.

The Critical Social Skills Your Brand Needs To Survive – Interview with @SimonMainwaring #WeFirst #MMChat

Blue Focus Marketing

Today we have the real pleasure of hearing from Simon Mainwaring, author of the New York Times best-seller We First and the social branding specialist who has created marketing campaigns for brands like Nike, Coca-Cola, Toyota and Motorola. I had the chance to ask Simon for his insights on how to be an effective social brand. Question 1: Why must a brand be social? Cheryl: Thank you so much, Simon. 

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Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. Financial terms were not disclosed. MarketingPilot is best described as integrated marketing management for mid-tier companies. The acquisition is significant on several levels. But the real significance may be greater.

5 Tips For Inside Sales Reps To Boost Your Number Of Leads

Sales Prospecting Perspectives

With the major holiday months upon us, this can be a difficult time for inside sales professionals. Most organizations will withhold any new projects until the New Year and discovering current opportunities that fit your solution can be as difficult as fighting for that special sales item on Black Friday. There are ways to make these last few months of the year more lucrative for inside sales reps if you are prepared and are using the right tools. Social selling, or Sales 2.0, is becoming the next trend in sales, replacing transactional selling as the concept of the times.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

8 Ways SEO Should Influence Your Marketing Copywriting


In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content , and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.

Social Media Good Samaritan donates tweets to save businesses

grow - Practical Marketing Solutions

By {grow} Community Member Pavel Konoplenko . The story begins like any sweet story should — with delicious ice cream. first visited  Ray’s Candy Store , an old-fashioned, hole-in-the-wall family business, when I was strolling around New York’s East Village.  The walls of the store were covered with vintage photos of desserts — like Instagram except in real life! Ray Alvarez.

Secrets of Social Media ROI Revealed by 166 Case Studies


Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI.  “How do I measure social media return on investment (ROI)?” is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.”  For the last two years, Rob Petersen has been finding the evidence.

How Social Collaboration Can Change the 80/20 Rule [CHART]

It's All About Revenue

by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome. The actual ratio is about 80/23 – so about 23% of employees contribute 80% of the social media interactions within the company.

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing


In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts. Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails , and more. So what's the marketer's equivalent to transactional emails? Marketing Takeaways.

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Marketing Is The New Sales

Sales Prospecting Perspectives

I just read an interesting blog by Mark Emond in which he discusses how the marketing role, as well as the way B2B buyers buy, is evolving. He talked about how buyers now prefer to engage with a sales rep much later in the process than ever before. totally agree and I have been telling my team for some time that the first, and often the second steps in the sales process take place well before the first conversation with a sales rep. Today’s B2B buyers will research, and will likely engage with their social network prior to reaching out and engaging in a conversation with a sales rep.

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Google finally gives you a way to escape Negative SEO


Image via CrunchBase. Some of you might have a high opinion of SEO people. (C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this story, because there a few people who are less than ethical out there. Google had an announcement this week that has been a long time coming–you can now disavow links to your site. Some of you might be asking, why would you ever want to do that? Links to your site are good, right? Well, mostly, yes. But if you had a few ethical lapses, you might want to erase those problems.

Need to Boost Holiday Sales? Go After Female Boomers on Pinterest


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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Business Blogger's Ultimate Guide to Mastering Lead Generation


Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. But have no fear! Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. These options will be visible whether your readers are visiting the homepage of your blog (e.g. link] ).

Why storytelling is the ultimate weapon for brands. #WeFirst

Blue Focus Marketing

Social Branding and Storytelling. In just a few short years, social media has grown intro a tremendously powerful marketing tool. However, as the old saying goes, with great power comes great responsibility. The proliferation of the digital bazaar has amplified consumer voice, allowing users to directly influence the public perception of a brand. The Power of Story. Smartest Brands.

Justify With Numbers – Compel With Emotions

Buyer Insights

Fact sheets, spreadsheets and ROI calculators are vital sales tools, but they are not enough. The seller must tap into the buyer’s underlying buying motivations and emotions as well as connecting with the buyers logic and analysis to improve sales performance. Moving Beyond The Calculator In Selling In business, emotions are generally considered unhelpful at [.].

“I don’t use Twitter because I don’t care what you had for lunch”


Image via CrunchBase. For those of us who do use Twitter, how many times have you heard that one? Somewhere along the way, it became the fashionable way to sidestep the real question, “If your customers are on Twitter, why aren’t you?” ” Now, if you aren’t in marketing, what you do with your time is purely up to you. If you think Twitter is a waste of time and want to avoid it, that’s fine. But I fail to see what that had to do with Twitter. What about if someone sent you a chatty postcard every day? Would you stop your mail delivery? know I do. Sorry.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links


A couple months ago, we covered a pretty ridiculous story (well, most inbound marketers thought it was ridiculous) about a webmaster who was threatened with the long arm of the law if she didn't remove an outbound link on her site. You know, despite the fact that it was a really high-quality link. mean, most people jump for joy when they naturally acquire inbound links. sup with the lawyers?