markempa

JULY 22, 2013

'Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else. In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them.

Email Marketing 230

Email Marketing Email Campaigns B2B Marketing Planning 230

ViewPoint

JULY 23, 2013

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it. If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls.

Leads360 205

Leads360 Sales Qualified Leads Marketing Automation Services Telemarketing 205

Webbiquity

JULY 23, 2013

'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year.

Link Building 198

Link Building Advertising Agencies Ad Building SEO 198

Marketing Insider Group

JULY 23, 2013

'The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Two years ago , I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy.

CMO 176

CMO Peer-to-peer Forrester Mobile Advertising 176

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Writing on the Web

JULY 24, 2013

'Liberace was well-known for his flamboyant lifestyle both on and off stage. During the 1950s-1970s he was the highest paid entertainer in the world. That’s pretty amazing considering he was a pianist. His career spanned five decades. I just saw the HBO film “ Behind the Candelabra ,” with an amazing performance by Michael Douglas in the starring role, with Matt Damon as his lover.

Business Blogging 173

Business Blogging Business Public Relations Internet Marketing 173

Direct Response Coach

JULY 25, 2013

'All copywriters struggle with word choice. Sometimes it’s trying to find the right word or phrase to precisely and concisely convey a specific point. Other times, it’s trying to choose from a variety of words that seem to say the same thing. For the latter, it may be just a flip of the [.] The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing.

Copywriting 164

Copywriting Lead Nurturing Lead Generation Direct Marketing 164

Crimson Marketing

JULY 26, 2013

'Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . Many companies struggle with providing the right messaging to their audience. It’s not about you or your company, it’s about your audience’s pain points. .

BtoB 160

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 160

Biznology

JULY 26, 2013

'Photo credit: Joe Shlabotnik. In the past, building a business based on the effectiveness and volume of the production line meant the emphasis was placed on production over human resources; but with the rise of the Internet and unprecedented social media engagement , we have officially entered the era of the service-driven business. Today’s companies have shifted their focus to the customer experience and customer relationships.

Marketing Management 146

Marketing Management Service Business Paid Search Agency 146

Digital B2B Marketing

JULY 23, 2013

'What is a good ROI on marketing? If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? The more you spend, the more money you make. But what if you learned your primary competitor was getting $1.50 in income for every dollar spent on marketing? 3x the return you are getting on marketing! All of a sudden your marketing looks pretty ineffective!

ROI 143

ROI Advertising Agencies Telemarketing Planning 143

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ANNUITAS

JULY 23, 2013

'Unfortunately, measuring RPM is not an ‘easy’ process even with marketing automation technology.

Marketing Automation 159

Marketing Automation B2B Marketing Automation B2B 159

B2B Memes

JULY 22, 2013

'Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”. Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril.

Personalization 122

Personalization Brand Identity Branding Blogger 122

Biznology

JULY 24, 2013

'Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. While we are already seeing simple examples of this in surveillance cameras and sensors, there are clearly benefits and concerns, for example privacy issues, that will stretch well beyond our comfort zone.

Privacy 127

Privacy Internet Marketing Transparency Wikipedia 127

Crimson Marketing

JULY 22, 2013

'When you’re known as a “thought leader,” you’ve been paid an extremely high compliment. One that is also exceptionally difficult to achieve. You’re not just good at what you do, you are on the cutting edge of your industry or making noticeable waves in your field. People noticed and they’re not only interested, they act on your advice. .

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Viral Marketing Broadcasting 122

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Convince & Convert

JULY 21, 2013

'One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” Today, when a majority of prospective customers have access to high-speed Internet access in the palms of their hands, what’s the point in trying to hide? Why are you holding back? No Secrets. In Canada, McDonald’s has an amazing example of this philosophy.

Business 150

Business Best Practices Paid Search Agency Amazon 150

Adobe Experience Cloud Blog

JULY 26, 2013

'Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers.

B2B Thought Leadership 105

B2B Thought Leadership Loyalty Thought Leadership B2B Sales 105

Biznology

JULY 22, 2013

'Image via CrunchBase. If you’re reading this blog then you’re probably familiar with the world of SEO and link building. You probably also like to keep up on the most recent SEO and link building news; and by keeping up on the latest SEO news I imagine that you have come across an article or two about Google+ and Google Authorship. The topic of Google Authorship has been beaten like a dead horse within the SEO community (in fact you may have rolled your eyes when you saw those two words in the

Google 123

Google Tools CAN-SPAM Eye-Tracking 123

Crimson Marketing

JULY 25, 2013

'It’s your worst nightmare come to life – you’re perusing the internet when you see not only your brand name but a “copy” of your product for a fifth of the price. It’s taken your business years to build up a pristine reputation both on and offline. So what happens now? Your trademark can be used to run online scams, copying material, hacking, and counterfeiting.

Brand Identity 119

Brand Identity Branding Domain Social Media 119

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Convince & Convert

JULY 25, 2013

'Moments of greatness often come when we least expect it. Especially when travel and flight delays are involved. I recently found myself in a situation where an international flight delay meant that I would miss my connection. While normally not a big deal, my “bright idea” of maximizing my holiday in London meant that my connection was the last of the evening between New York and Boston on Delta.

Social Media 147

Social Media Work Management Marketing Management Service 147

Adobe Experience Cloud Blog

JULY 24, 2013

'Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. A logo, after all, is the face of your brand. McDonald’s is inextricable from its arches. Nike’s simple checkmark possesses almost supernatural communicative qualities. But how do you measure the success of a logo? Short of a large-scale populist backlash on the order of the University of California’s recent re-design fiasco , success or failure is hard to quantify.

Terms and Conditions 105

Terms and Conditions Thought Leadership Television marketing Marketing Proposals 105

Industrial Marketing Today

JULY 23, 2013

'Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Lead Generation 89

Lead Generation Marketing Leads Generation Leads 89

Crimson Marketing

JULY 23, 2013

'Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. It’s most often the users, not the buyers, who are the decision makers and they will play a key role in helping you define their needs. . Next, define who owns the buyer relationship. The end user may not be the decision-maker, but they are influential to the buying process.

Verticals 119

Verticals Advertising Agencies Bundling B2B Sales 119

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Convince & Convert

JULY 24, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. Whither the Check-In? In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012.

Paid Search Agency 122

Paid Search Agency Ads Adwords Mobile Advertising 122

Adobe Experience Cloud Blog

JULY 23, 2013

'Author: Jason Miller Fifty seven percent of American workers admit they judge their coworkers by how clear or dirty they keep their workspaces, according to a recent survey. Whether you are working in a cubicle or a corner office, your workplace is a reflection of your personality and your work style. Is there a correlation between the objects on your desk and the type of worker you are?

Correlation 105

Correlation Thought Leadership Marketo Customer Surveys 105

ANNUITAS

JULY 22, 2013

'July 8, 2013 – Post via Rosetta on Leveraging Digital Media to Bring in Grade A Leads by Steve Kosko.

Media 109

Media Leads Lead Marketing Qualified Leads 109

Paul Gillin

JULY 25, 2013

'Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter. Don’t ignore customer service on social media. Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications. In the case of customer service, that’s something apparently ignored by many businesses.Only 44 percent of the top 25 online retailers respond to complaints on Facebook within 24 hours according to the data compiled by Desk.com.

Case Studies 73

Case Studies Social Media Case Study Facebook 73

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Intent Data

LEADership

JULY 23, 2013

'Revenue Marketing, that’s the latest buzz word doing the rounds. Fair enough, everyone loves “Revenue” and wants more of it. “Marketing” still has many enemies. So the smart (sneaky?) thing to do is marry the two together and build popularity. And oh, you can give them a lovechild too—social media. So now here is what the “social media gurus” are saying in the world of B2B marketing: Social media can accelerate revenue marketing.

B2B Marketing 68

B2B Marketing B2B Thought Leadership Lead Ranking Sales Qualified Leads 68

The ROI Guy

JULY 23, 2013

'Your prospect seems like they are hooked. You’ve delivered a great sales presentation, a good demo, and prepared a tight proposal. The buyer has connected with you emotionally on the purchase decision and you think you are set. And then, the deal goes silent. Your calls are not returned and you are left wondering what went wrong. This goes on for a few weeks, and then stretches into a couple of months, as your commits are missed one by one.

Vendors 66

Vendors Cost Buy ROI 66

EMagine B2B Blog

JULY 23, 2013

'When we start off a new site project, one of the very first things we ask for is messaging for the homepage. What do you want your website to say? This can be hard, and sometimes takes time. But we won’t start the project without it. Then, we get these questions: Why is messaging so important to design? Can’t you start without it? The short answer is no, but I will expand upon that here.

Design 63

Design Marketing Websites Paid Search Agency B2B Marketing 63