DivvyHQ
DECEMBER 1, 2020
Do you know if you're generating revenue from content marketing? If you're hoping to maintain or expand budgets and resources in the new year, you'd better be able to show your company's bean counter how your content is impacting the bottom line. Not sure how to do that? Here's a start.
BOP Design
DECEMBER 2, 2020
To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. At Bop Design, we lean towards personalization but that doesn’t mean what works best for us will work best for your business. Below are what we consider the benefits of utilizing each one. Benefits of Automation in the Sales Process.
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Marketing Insider Group
DECEMBER 2, 2020
Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. They are promising to help sales and marketing teams avoid: Wasting time with prospects that will never become customers as they will help you focus time, money, and resources on companies that are showing real interest and intent in investing in a particular solution to fix their challenges.
SendX
DECEMBER 2, 2020
source: [link] It is undeniable that email is integral to e-commerce success. For one, you can use it to nurture existing customers. You can also use email to recover abandoned carts. The reason email is one of the most effective marketing tools is that it is as personal as you can get when reaching out to customers. The only caveat is that you are not the only business that sends emails to its customers.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
DECEMBER 1, 2020
Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement. Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
DECEMBER 3, 2020
In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market.
SendX
DECEMBER 2, 2020
With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR? ActiveCampaign has 3 plans: Basic ($9/mo), Unlimited ($29/mo), Premier ($149/mo). Prices are based on a combination of number of subscribers & the features you get.
Zoominfo
NOVEMBER 30, 2020
While the idea of getting a text from a sales professional may seem a little out of the ordinary. Yet, in the current remote working universe, sales reps are turning to text more than ever before. . And as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility, but at the very least, it gets your message read, and faster than if it had been sent via email. .
KoMarketing Associates
DECEMBER 3, 2020
Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. Ascend2 recently published the results of its “Revenue Attribution Outlook Survey,” and statistics showed that some of the top benefits of having a revenue attribution strategy include being able to make better decisions (59%), marketing and sales alignment (43%) and increased campaign effectiveness (37%).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hive9
DECEMBER 2, 2020
If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.
Tomorrow People
DECEMBER 2, 2020
A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. Product marketing is being embraced by B2B, tech, and—increasingly—B2C organizations. In this article, we’ll explore what product marketing involves, why it has taken off, and the essential steps to build a strong product marketing strategy
InsightSquared
NOVEMBER 30, 2020
When it comes to sales forecasting , it’s a simple truth: if you can see what’s coming, you can prepare and react accordingly. In many cases, you can even change future results before they become foregone conclusions. . If this year has shown us anything, it’s that sometimes it’s impossible to know what lay ahead. Sometimes you have to react on the fly, act on the best information you can find, and just give it all you’ve got.
KoMarketing Associates
DECEMBER 2, 2020
LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. 96% of B2B content marketers now use LinkedIn, even more than Facebook (82%), according to new research from The Content Marketing Institute and Marketing Profs.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Contently
DECEMBER 3, 2020
A key part of my job as a product manager at Contently is talking to people. Before we ever ship a new feature to the public, we gather intel and ask for feedback. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI.
Marketing Insider Group
DECEMBER 3, 2020
Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. One group who won’t be getting a break, however, are those professionals working in the Retail field.
Smashmouth Marketing
DECEMBER 4, 2020
As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. "Why should we do appointment setting or lead generation during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?". Here are some points to ponder and they are relevant to all marketing pipeline generation programs.
Zoominfo
DECEMBER 3, 2020
Hilary Headlee took a trip to the hairdresser’s on a Friday the 13th. She remembers this, not because the appointment was particularly important, but because it was a highly sought after occasion for any working parent: a chance to relax. Two solid hours of not working, not being asked for snacks, and not experiencing Zoom fatigue — a feeling she, even as the Head of Global Sales Ops + Enablement at Zoom, had become all too familiar with.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
DECEMBER 2, 2020
We’re pleased to present Consultants Collective Profiles, an initiative designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse, and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.
ANNUITAS
DECEMBER 4, 2020
Live chat is a growing medium that many companies are turning to as a means to connect with prospects sooner and faster. It makes sense; the medium cuts down the time and steps needed for a successful information exchange between provider and prospect. It does double duty, educating prospects while accelerating sales, and so the tool has grown in popularity over recent years.
Engagio
DECEMBER 2, 2020
Market segmentation is the art and science of identifying smaller groups in your Target Account List based on similar characteristics. The better you get at defining audiences around your best opportunities and moving them through the account journey, the better your business outcomes. Once you settle on an audience segmentation approach, put a critical eye to it.
Unbounce
DECEMBER 2, 2020
As a modern marketer, you’re expected to be a multitasker with a diverse skill set. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Biznology
DECEMBER 2, 2020
At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. 43% of Buyers Feel Strongly That Volume of Information Overwhelming. The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.
Content Marketing Institute
DECEMBER 1, 2020
Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.
Brandpoint
DECEMBER 4, 2020
This article was written by Jayson Wold, a Content Marketing Consultant and Sales Executive at Brandpoint. In the post, he’ll give you insights on four major qualities he looks for when building a relationship with a potential partner. These traits aren’t exclusive to Brandpoint, however, and are important to keep in mind when reaching out to any marketing agency.
Sprout Social
DECEMBER 3, 2020
There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Not to mention, social media doesn’t slow down for your busy schedule, vacation plans, appointments or even a pandemic.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Biznology
DECEMBER 4, 2020
I hope you, your families and friends had a relaxing and safe Thanksgiving holiday! Here is a range of some of Kevin Jordan’s favorite reading and listening to help reflect on meaningful words and ideas that can help shape who we are. All pieces offer varied and thoughtful points of view on an array of topics, which we hope you find as helpful and engaging as he did.
Content Marketing Institute
NOVEMBER 30, 2020
You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.
Heinz Marketing
NOVEMBER 28, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Build a Career Path in 3 Steps. It’s important to forge a career path rather than let yourself get too comfortable and complacent.
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