Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growt

Communities 179

Communities Curation Top of Funnel B2B Marketing 179

Writing on the Web

JULY 26, 2010

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. And yet, if these same professionals realized that a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients , they might see

Ning 160

Ning Business Digg Buzz 160

NuSpark Consulting

JULY 25, 2010

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram showing how the eMarketing flow works.

Emarketing 155

Emarketing Optimization Process Marketing Qualified Leads 155

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. I’m not sure this will be enough to thrive as the market develops, but customers will benefit regardless. Manticore Technology today released the latest version of its marketing automation system.

Manticore 146

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 146

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, ju

Social Media 145

Social Media Social Marketing Planning Media 145

NuSpark Consulting

JULY 25, 2010

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.]. Tags: Content Marketing Automation Marketing Strategy.

Emarketing 149

Emarketing Optimization Process Marketing Qualified Leads 149

Smashmouth Marketing

JULY 27, 2010

Last month was the Sales 2.0 Conference in Boston ( my comments here ). I connected with friends and colleagues with similar desires to increase sales and marketing production with no holds barred. I had the opportunity in Boston to present on the topic of Increasing Productivity Without Increasing Headcount and then participating on a panel discussion on the topic.

Stats 140

Stats Video Marketing Conference Tips 140

Ambal's Amusings

JULY 28, 2010

Social media requires constant interaction and almost instantaneous response. How should marketers tackle this challenge? We asked Jessie Paul "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Jessie Paul is CEO of PaulWriter and ex-CMO for Wipro Technologies and a member of Wipro's Strategy and Diversity Council.

Campaigns 133

Campaigns Conversion Ning Allocation 133

Writing on the Web

JULY 30, 2010

Here’s a quick video I’m using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I love the image of the “web designer thief&# that sneaks across the screen about half way through… Take a look, and if you haven’t downloaded the free audio interview and transcript we did together, go to PatsiPicksWPSalesPage.com and do so now.

Video Marketing 144

Video Marketing Digg Landing Pages Buzz 144

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convince & Convert

JULY 28, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Ways to Turn Helpfulness Into Marketing Greatness July 28th, 2010 |Written By: Jay Baer | View Comments Tweet We’ve talked in the past about helping vs. selling , and that the former approach takes you a

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Chris Koch

JULY 28, 2010

Image via Wikipedia. Companies who want to add their voices the blogosphere have a decision to make: Do we allow individual employees to be the dominant force in our efforts, or do we keep the focus on the company by creating group-authored blogs? In part, this is an issue of control. Some companies have decided to let a thousand flowers bloom—i.e., individual employees can blog as long as they adhere to the company’s social media policy.

Blogger 111

Blogger Wikipedia Work Management Social Media 111

Biznology

JULY 28, 2010

Image via Wikipedia. I like to say that Internet marketing is more about marketing than about the Internet, but every once in a while, the Internet gets in our way. If you follow me on Twitter, you've probably be seeing that I have been fighting a nasty set of viruses/spyware/adware/malware or some combination of all of them. I've been tweeting about the various symptoms and getting lots of help from people as to where to turn, both on Twitter, on e-mail, and even offline.

Spyware 101

Spyware Public Relations Wikipedia Internet Marketing 101

Writing on the Web

JULY 29, 2010

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. In a previous post, What Clients Say , I reported on research that showed people selected travel destinations 20 percent more with a client recommendation and a photo of the reviewer.

Ning 143

Ning Trigger Marketing Digg Landing Pages 143

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Social Media

Convince & Convert

JULY 27, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Growing Enough Voices July 27th, 2010 |Written By: Jay Baer | View Comments Tweet I’m back from my family vacation in Canada.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Industrial Marketing Today

JULY 29, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Disconnect Between B2B Content Marketing and Customer Engagement by Achinta Mitra on July 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they will want to contact you in order to do business wi

B2B Marketing 82

B2B Marketing Top of Funnel BtoB Peer-to-peer 82

Biznology

JULY 30, 2010

Image by Getty Images via @daylife. by Frank Reed. The Internet is a funny place. I mean funny in a quirky kind of way, because we are forced to think in ways that we simply don't need to consider in the offline world. As a result, we can either be incredibly informed or actually miss out on valuable data. The overload of information and the less-than-perfect automation we apply to help us manage it all only makes this more difficult.

CAN-SPAM 97

CAN-SPAM Internet Marketing Tagging Work Management 97

Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? Do you add them as an afterthought? Maybe you just collect them and put them on a separate page for testimonials? Or are they a major part of your content creation strategies? Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action.

Ning 136

Ning Trigger Marketing Digg Buzz 136

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

JULY 26, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Co-op SEO and the Future of Websites July 26th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jason Kintzler , the Founder and CEO of PitchEngine, where people go to get the word out.

Social Media 115

Social Media SEO Marketing Websites PR 115

ViewPoint

JULY 26, 2010

Lead Management 156

Lead Management Sales Leads Marketing Qualified Leads Leads 156

Biznology

JULY 29, 2010

Image by Kenzoka [Insearch for a new cam] via Flickr. Some of you might remember that I took August off last year. No blogging, no Twitter, no work, except I did keep up with e-mail, albeit a bit sporadically. As I expected, it wasn't that easy, especially before and after the vacation. (I am remembering the before vacation crunch quite vividly at the moment, for some reason.

Internet Marketing 97

Internet Marketing Twitter Newsletter Tagging 97

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it.

Curation 76

Curation Enterprise Management Web 2.0 Work Management 76

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Adobe Experience Cloud Blog

JULY 26, 2010

Guest post by Jeff Gordon, Senior Marketing Manager for BuyerZone. Lead generation providers are a great source of new business: you end up with a steady volume of sales-ready leads, while your lead generation provider takes care of the behind the scenes work like managing marketing programs, qualifying buyer interest, and verifying the key information.

Sales Qualified Leads 73

Sales Qualified Leads Marketing Qualified Leads Leads Lead 73

MLT Creative

JULY 30, 2010

This question was recently posed to a LinkedIn Group of which I’m a member, and it got me thinking, because it’s a question you could approach from a few different angles. For instance, one challenging thing can be setting up and measuring an effective lead nurturing campaign. So, instead of thinking tactically, I took a step back and thought about what’s been most challenging for me.

Inbound Marketing 67

Inbound Marketing Advertising Agencies B to B B2B Marketing 67

Biznology

JULY 27, 2010

Image via Wikipedia. If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. James Mathewson, co-author of Audience, Relevance, and Search and the global search strategist for IBM, traded answers with Kristina Halvorson, founder and CEO of the Minneapolis-based content strategy consultancy Brain Traffic , and author of Content Strategy

Aggregators 97

Aggregators Curation Wikipedia Content 97

JotForm

JULY 25, 2010

Update: For most recent instructions on Facebook Forms, please see . Add Form to Facebook document on our User Guide. Adding forms on your Facebook pages is very easy using JotForm. Using JotForm’s drag and drop form builder tool, you can create a form in minutes and plug it on a Facebook p.

Facebook 74

Facebook Ads Tools Product 74

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Adobe Experience Cloud Blog

JULY 25, 2010

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. They are seen as CRM champions who are responsible for making sure everything is running through the system properly, including tracking, the success of leads and making sure sales is entering good data so they can report on their campaign’s success.

Salesforce.com 71

Salesforce.com Work Management Class Sales Qualified Leads 71

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. If you are a marketing professional in charge of your small/medium sized business’ (SMB) Search Engine Optimization (SEO) and Inbound marketing, you are not alone.

Small Business Marketing 58

Small Business Marketing Online Marketing Effectiveness SMB 58

Biznology

JULY 26, 2010

Image by dailyinvention via Flickr. Ever wonder what the smartest B2B marketers do to keep up with the latest trends? They watch what B2C marketers do. I know that seems counter-intuitive because the businesses can be so different, but the Web experience in B2B needs to increasingly mimic what customers get in their other life as consumers. If you don't believe me, check out my latest post on Search Engine Guide, " How Good B2B Marketers Cheat.".

B2B Marketing 93

B2B Marketing B2B Internet Marketing Tagging 93