by Joe Chernov | Tweet this There are few skills I value more than speed. If I were a gambler, I’d put my money on the “fast and good enough&# tandem over team “slow and perfect&# every time. But once in a while you need both speed and accuracy. For example, when you create content that relates directly to a brand other than your own. It’s with this balance in mind that I introduce A History of Dreamforce , an infographic that was in the works for more than three months before being published today. click to view full size). Just be sure to get to our booth first. MORE >>

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be eager to read it and pass it on? Both, of course. And here’s how: Choose your keywords wisely. Note : Not sure how keywords work? Know the tricks of the trade. MORE >>

I crossed the line.  I think I have become a social media slut. Before I tell my tale, let me relate a few of my experiences this week … A very talented friend told me he was rejected for a job at a major ad agency because his Klout score was too low. B2B marketing agency Managing Director told me he chose between two qualified candidates based on their Klout score. friend in D.C is creating a Klout 50 Club exclusive to people with high Klout scores. He wants to find good hires for social media marketing. These experiences occurred in the span of 72 hours. My leg began to twitch.  Filthy.  MORE >>

My short travel through the business blog world last Friday was most educational. First, on Jim’s Marketing Blog, I discovered Jim Connolly’s “Are you ready, willing and able? Then show me!&# It reminded me of an area I often lecture clients about but have never shared with my blog readers — the importance of building [.] 14 ways B2B marketers can establish credibility. is a post from: B2BMarketingSmarts. B2B Marketing Messaging B2B Marketing Business Communications Credibility Marketing Communicatons Marketing Messages Testimonials MORE >>

By Lief Larson "Customer Experience " has redeveloped as a buzz phrase in digital marketing departments lately. Customer experience management is the intersection of many different disciplines, including: design, marketing, branding, and interactions. One of the chief opportunities frequently overlooked is the ability for customers to have digital interactions with real people in your business. Marketing is an exercise in relationship building. Too often, the marketer gets caught up in the idea that the customer experience is just about customers interacting with a product or service. MORE >>