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GROW - PRACTICAL MARKETING SOLUTIONS APRIL 9, 2012  Why Facebook will become the most dangerous company on earth Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. If you haven’t you’ll have to trust me. You and me. | MARKETING INTERACTIONS APRIL 26, 2012  Designing Calls to Action for B2B Marketing Content During my keynote at the B2B Content 2 Conversion conference on Tuesday, one of the questions the audience asked was about a slide I used when discussing how to create a content flow. To sum it up, I suggested that each "touch" should be based on three components: The question your content will answer for a persona. The answer to the question that becomes the content asset. | BUYEROLOGY APRIL 19, 2012  Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take. Target (Photo credit: Wikipedia). am a big baseball fan and a one-time want to be pitcher. Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers. Their ability to target different parts of home plate with predictable ball movement is an amazing skill and if you have it – you can earn millions playing the game. | IT'S ALL ABOUT REVENUE APRIL 11, 2012 4 Ways B2B Marketers Can Take Advantage of Instagram by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But who uses Instagram? Teenagers and nostalgia-starved hipsters, right? Believe it or not, at more than 27 million users , Instagram has wide and active group of fans. Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. That’s too bad. Here we outline 4 ways B2B marketers can use Instagram. Curate Your Fans Work. It’s the same on Instagram. Host a Contest. for a Instagram shoot. | | | | | | | |
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BIZNOLOGY | THURSDAY, APRIL 5, 2012 The Rise of Content Strategy–What to do about Google killing SEO
I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. As As the global search strategist for IBM and a co-author of a book on writing for search engines, I am well aware of the difficult times ahead for SEOs. How is Google killing SEO? MORE >> -
B2B LEAD GENERATION BLOG | SUNDAY, APRIL 15, 2012  Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop
Tweet Confession: I wish I could flash this across every marketer’s computer screen the moment it powered up: A universal lead definition (ULD) clarifies what a lead is to everyone in your organization. It also: Fits the profile of your ideal customer. Has been qualified as sales-ready. Spells out the responsibilities and accountabilities of Sales and Marketing. Makes Marketing and Sales more efficient. Still, most of the companies I meet with do not have a ULD. Are these truly leads? Not really. Anyone who expresses interest in what you sell is an inquiry , not a lead. Why or why not? MORE >> -
 Three careers that will dominate social media (and it’s not what you think)
I’m a marketing guy. And boy I love it. There’s nothing I enjoy more than a great case study! Well, almost nothing. But as I look to the future, I’m not sure marketing, sales, advertising, or even PR are going to be the leading career paths for somebody I would hire to lead a social organization transformation. Of course these areas are important — and will continue to be — but if I’m growing a corporate social media competency, here is who I would be hiring in my company: 1) Journalism. The social web’s need for content and storytellers is insatiable. MORE >> -
LOOPFUSE | TUESDAY, APRIL 10, 2012  Forget about Instagram, take a look at the Social Enterprise [infographic]
“Social” is definitely receiving its fair share of attention these days and that promises to only accelerate when things like Facebook buying Instagram for a billion dollars (yes, Billion…with a “B”) happen. Looking beyond the social, mobile, local aspects of a company like Instagram and to how companies can benefit from their employees’ social graph is this awesome infographic on the Social Enterprise from Gist. Enjoy! Via: Gist Productivity Blog ]. We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. MORE >> -
TOMORROW PEOPLE | WEDNESDAY, APRIL 25, 2012  The Death of Copy Writing
Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. But creating a range of content is only just the beginning. Copy - over and out? With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. The result? MORE >>
- New Data Shows: Social Media Is Getting Results for B2B INBLURBS | TUESDAY, APRIL 24, 2012
- 8 More Compelling Infographics About Content Marketing KOMARKETING ASSOCIATES | FRIDAY, APRIL 20, 2012
- Lead Generation: Phone calls turn first-time webinar into million-dollar leads B2B LEAD GENERATION BLOG | SUNDAY, APRIL 29, 2012
- New research shows Facebook impacting behaviors in formative years GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 10, 2012
- B2B Mobile Marketing Video: "CK's Mantra For B2B Mobile Success = Better, Faster, Easier" CK'S B2B BLOG | MONDAY, APRIL 23, 2012
- Why Pinterest Matters to Us Social Media Marketers BIZNOLOGY | TUESDAY, APRIL 3, 2012
- The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3) VIEWPOINT | TUESDAY, APRIL 24, 2012
- Changing the Conversation MARKETING INTERACTIONS | THURSDAY, APRIL 5, 2012
- Lead Scoring: How to pick the right ingredients for high ROI B2B LEAD GENERATION BLOG | SUNDAY, APRIL 8, 2012
- Five of the All-Time Biggest Blogging Questions Answered GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 30, 2012
- Too Much Crappy Social Media Content! DIGITAL B2B MARKETING | TUESDAY, APRIL 24, 2012
- Three questions you must ask before you rebrand your business TOMORROW PEOPLE | THURSDAY, APRIL 12, 2012
- Content Marketing for Engineers INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 23, 2012
- 38+ Cool Social Media and Web Tools and Reviews WEBBIQUITY | MONDAY, APRIL 9, 2012
- Lead Nurturing: Market to personality and behavior, not job title B2B LEAD GENERATION BLOG | SUNDAY, APRIL 1, 2012
- Using Klout and social scoring for sales and marketing teams GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 22, 2012
- Looking Beyond Sales and Marketing Alignment DIGITAL B2B MARKETING | WEDNESDAY, APRIL 11, 2012
- Are You Ready for the Future of Marketing? MARKETING LEADERSHIP COUNCIL | TUESDAY, APRIL 10, 2012
- Using Social Networks to Become a Trusted Advisor SALES CHALLENGER | TUESDAY, APRIL 24, 2012
- 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant INBLURBS | WEDNESDAY, APRIL 11, 2012
- 5 Important Skills for B2B Marketing in a Digital World LEAD VIEWS | TUESDAY, APRIL 17, 2012
- An inside view of the blogging process GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 8, 2012
- B2B Email Benchmarks: Answers Vary Widely CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 15, 2012
- Why Is Link Building So Important to Your Website and Your Business? B2B WEB STRATEGY | THURSDAY, APRIL 19, 2012
- Use analytics for good, not evil. INSIGHTIQ BLOG | MONDAY, APRIL 30, 2012
- An Inconvenient Truth: Your Advertising is Invisible DIGITAL B2B MARKETING | WEDNESDAY, APRIL 11, 2012
- 9 Key Points About Google+ Pages for Business for the B2B Marketer KOMARKETING ASSOCIATES | MONDAY, APRIL 2, 2012
- Why Google+ Needs to be Jay-Z GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 15, 2012
- The Four Stages of Community, and How They Relate to Your Community Management Goals AD YOUR COMMENT HERE | TUESDAY, APRIL 10, 2012
- The Most Important Words In Social Media B2B MARKETING INSIDER | THURSDAY, APRIL 26, 2012
- Six DIY Google Analytics Fix-Its for Small Businesses DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 11, 2012
- Trying to navigate the marketing technology landscape? [infographic] LOOPFUSE | WEDNESDAY, APRIL 25, 2012
- Social Business Q&A: 10 Questions with Augie Ray IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 4, 2012
- What the $200 Million Tweet Can Teach You About Personal Influence GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 24, 2012
- Think your Linkedin Company Page is Perfect? Think again. B2B WEB STRATEGY | TUESDAY, APRIL 10, 2012
- Five reasons you should never ignore your business branding TOMORROW PEOPLE | THURSDAY, APRIL 5, 2012
- Are you a Sales Manager or a Sales Leader? YOUR SALES MANAGEMENT GURU | MONDAY, APRIL 30, 2012
- 3 Steps to a Better (B2B) Customer Experience MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 11, 2012
- Cookie Deletion and Measurement: What you Need to Know DIGITAL B2B MARKETING | MONDAY, APRIL 16, 2012
- Content Marketing: 6 Steps To Sell It In [Slides] B2B MARKETING INSIDER | TUESDAY, APRIL 10, 2012
- Embrace Social Media Marketing, While Keeping an Eye on Protecting Your Business MARKETRI | THURSDAY, APRIL 26, 2012
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