November, 2016

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Why “White Hat SEO” is Just Another Name for “Beautiful Content Marketing”

Marketing Insider Group

Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs. Now, as I reflect on my experience, I solidify my belief that actualizing ethical, white hat SEO strategies […].

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Putting the Human Back in Sales Conversations

DiscoverOrg

This is second installment detailing DiscoverOrg’s TiLT Sales Development Challenge and it’s 10 core learning modules. Read the first one here. Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects? Modern sales teams are now more data-driven than ever before. Access to high-quality contact data, market trends, and emerging predictive analytics tools allow for rapid segmentation of high-quality accounts and prospects.

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Improve Your SEO with Influencer Marketing

Onalytica B2B

Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack. Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic. With all this said, whilst SEO is integral, it is very difficult to master.

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Top Marketing Blogs You Should Be Reading

Kabbage

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views. In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for

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More Trending

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10 Tips to Align Your Sales and Marketing Teams

Marketing Insider Group

Sales and marketing alignment is key to driving success regardless of your industry. It’s also an issue that many companies find to be a struggle. The disconnect stems from these teams’ seemingly disparate goals. The marketing team is expected to generate as many leads as possible, while the sales team is under pressure to turn […]. The post 10 Tips to Align Your Sales and Marketing Teams appeared first on Marketing Insider Group.

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New Research Reveals Early ABM Success Comes From Existing Accounts

Influitive

People just can’t stop talking about account-based marketing (ABM). With new technologies to help organizations scale, and a shifting focus on the customer experience, the age-old strategy of focusing your marketing efforts on a shortlist of your most desired accounts has suddenly become all the rage. And a new report shows us why. Account Based.

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8 Tips for B2B Christmas Marketing

Onalytica B2B

I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing before our very eyes, which means before we know it, Christmas and all of the excessive calories and sherry that come with it will soon be upon us. Christmas has long been a very lucrative season for the B2C space and particularly in the retail sector, hence the time dedicated and budget pumped into Christmas

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For much of the world, it’s a must-have (free!) tool to discover insights into how your website is performing. In China, however, it’s a different story. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Problem Pursuing Perfection, Especially in Marketing

ANNUITAS

Perfect is the enemy of Good. The quest for excellence shouldn’t be confused with pursuing perfection, yet it’s a trap many marketers fall into. Many enterprise marketers get caught up in producing the “perfect” campaign or the “perfect” web site. This is a clear case of missing the forest for the trees. It also means that many don’t have the organizational fortitude to build a truly sustainable demand generation program.

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Top Marketing Blogs You Should Be Reading

Kabbage

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits.

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6 Secrets To Boost Your B2B Content Marketing Efforts In 2017

Marketing Insider Group

70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs. With so much B2B content out there competing for your target audience’s attention, what can you do to make sure your content […].

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6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark Consulting

Is your content marketing strategy plagued with glitches and slowdowns? Is there mutiny in the ranks that threatens to derail it altogether? Sometimes you have to re-think how your team works together to produce and distribute your content. This includes not just planning and production, but the way the entire process flows. Getting rid of communication bottlenecks and establishing a clearer workflow can increase the effectiveness (and shelf life) of your marketing pieces.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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10 Reasons Why We do Influencer Marketing

Onalytica B2B

Influencer Marketing- something you’ve probably heard a lot about recently. Many think it’s a no brainer and the best thing since sliced bread (in the social media world anyway), some see it as being no different from traditional PR, and others are intrigued but do not fully understand the ‘how’ or the ‘why’ Influencer Marketing is not all about finding the Zoellas relevant to your industry or brand; it’s also about understanding the specific topical iss

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Gold Calling vs. Cold Calling

ViewPoint

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in the door for more prospects than you might think. Using these gold calling techniques will help you have faith in the cold calling process.

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Stop Wasting Time in Excel for Data Management- Focus on R

ANNUITAS

*This post first ran March 2016 via ANNUITAS.com. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.” According to the most recent O’Reilly Data Scientist Salary Survey , R is used by more than half of all data scientists and could very soon outpace Excel’s usage in modern data science.

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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

2016 has been a year of technological innovation and adoption in the B2B marketing world. Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Should Brands Rely on Social Media to Connect with Consumers?

Marketing Insider Group

Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, they thought they had to get in front of them on Pinterest. Needed to reach young men? YouTube was the channel of choice. However every few […]. The post Should Brands Rely on Social Media to Connect with Consumers?

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Marketing Insights in Real-Time

Hive9

Real-time data has become a common expectation in marketing technology products. Once you know the option exists to see how your marketing campaigns are playing out instantaneously, who wants to wait days, weeks, or months?

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How to Market to Millennials

Onalytica B2B

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. After all, each generation differs vastly from the generation before, giving each a completely different outlook on anything from fashion to societal and political issues.

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The Science Behind the Power of Storytelling

Contently

Last August, Interpol arrested a 40-year-old Nigerian con artist, known only as “Mike,” who was the alleged mastermind of an email scam cartel that swindled over $60 million from victims around the world. Mike operated various email schemes including the infamous “Nigerian Prince” ruse, which elaborately establishes a heartbreaking and potentially profitable tale before asking for money.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query.

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Stop Yelling At Prospects: How To Build An Ideal Customer Profile

Kabbage

Think about finding customers like making friends at a party. Standing in the middle of the room with a megaphone yelling, “Be my friend!” won’t be very successful. It’s basically the equivalent of the traditional “spray-and-pray” marketing approach. However, if you can reach out to a few folks who are from the same city, have a similar stance on deep-dish pizza, and favorite NBA team as you, you may have a better shot.

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How Much Content Does Your Marketing Team Actually Need?

Marketing Insider Group

Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. (Pun intended.) This post, titled The Future is More Content, looked at the debate over which content strategy is the best: Producing high-quality content or producing high volumes of potentially lower-quality content. The arguments for producing high-quality content […].

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14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. And that it even more important than search rank because search engines don’t buy products, people do.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How Digital Marketing Will Get You Promoted or Kill Your Career

Kaon

As the world moves increasingly toward digital strategies for almost every aspect of individual and corporate life, it is important to recognize that we can’t simply “digitize” existing processes or assets, and expect the results to be better. The digital marketing world is fundamentally different in three important ways: You are never done.

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How Content Made Peloton the Fastest-Growing Company in New York

Contently

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Besides getting more sleep and drinking more water, there was a common theme: They wanted to be more ambitious. Turns out Peloton executives had the same idea. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York.

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7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

Image via Unsplash. Every day, the average social media user is inundated with a ton of posts. Most of these might be from friends and people she follows; the others are from brands vying for her attention. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer.