SendX

MARCH 19, 2024

UTM tags are extra bits of code that you can add to weblinks in your email campaigns to track clicks and traffic from your emails back to your website.

Tagging 340

Tagging Email Campaigns Traffic Campaigns 340

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. It’s been the driving force behind artistic endeavors, scientific breakthroughs, and societal advancements. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

SendX

MARCH 19, 2024

Generation Z is filled with tech-savvy, native web users. This means they know a great online deal when they see one and are unlikely to be impressed by outdated email marketing tactics. They’re also a growing demographic.

Tactics 299

Tactics Email Marketing Best Practices Demographics 299

Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

Social Media 136

Social Media Media Startups Youtube 136

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Salesforce Marketing Cloud

MARCH 19, 2024

When you’re a Serviceblazer, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start.

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Communities Peer-to-peer Work Management Thought Leadership 135

Salesforce Marketing Cloud

MARCH 19, 2024

In 2023, Canada-based Algo Communications found itself facing a challenge. The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. To tackle this challenge, the company turned to a novel solution: generative AI. Algo adopted a large language model (LLM) to help onboard new CSRs faster.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

illumin

MARCH 19, 2024

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally.

Generation 111

Generation Classified Ads User-Generated Content Content 111

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands. Ethical marketing and sustainable practices are principles that serve as a foundation for building lasting relationships with consumers who have become more informed and discerning than

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.

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Marketing AI Conference Generation Loyalty 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

MARCH 19, 2024

Why chief data officers should shift the focus from technology to tangible business gains, be AI-ready with data and invest in collective intelligence. Continue reading.

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Gartner Analytics Business 100

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google announced these new features yesterday in Search Ads 360: Google added offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together by combining unique retailer audiences with Google AI and scale across channels.

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Paid Search Agency Google Ads Media 99

Engagio

MARCH 19, 2024

Approaching new territories can be daunting. So much research, so much personalization, so little time. As a seller who lives this every day, I’m going to detail how I’m using Demandbase’s new Prescriptive Sales Dashboards to get off zero as quickly as possible. So, what is it? Prescriptive Sales Dashboards offer a unified and prioritized view of a seller’s territory / account list where sellers spend most of their time (i.e.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Go Beyond SEO

MARCH 19, 2024

In today’s digital age, having a strong online presence is crucial for any cosmetic clinic looking to attract more patients. With expertly crafted Plastic Surgery SEO strategies , your clinic can boost its visibility and establish trust among potential clients. Let us guide you through the SEO process and help you optimize your website to attract the right audience.

SEO 78

SEO High Quality Lead Consulting Keywords 78

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I think we don’t respect consumers’ time.” His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Content Marketing Institute

MARCH 19, 2024

The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.

Content 81

Content Best Practices Companies 81

CMSWire

MARCH 19, 2024

Marketing leadership is changing. Here's what to know about the future of the CMO. Continue reading.

CMO 107

CMO Marketing Digital Transformation 107

33Across

MARCH 19, 2024

Now that we’ve officially entered the cookie deprecation era, having the right analytics tools for your identity initiatives is more important than ever. Publishers can now get a detailed view of their supply performances across their Lexicon-enabled partner platforms with the new 33Across Analytics Module via Prebid. The module provides a better understanding of how.

Analytics 62

Analytics Tools Product 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

MARCH 19, 2024

Mastering active listening can transform CX by building trust; it's a powerful conduit for enhancing customer satisfaction and loyalty. Continue reading.

Activities 58

Activities Customer Satisfaction Loyalty Ad Building 58

Exo B2B

MARCH 19, 2024

Yes, I know, the “meme” below will go out of fashion in no time. But we can’t pass up the opportunity to use it for educational purposes! So, have you heard of Google SGE (Search Generative Experience)? At the time I write these lines, maybe not. In 6-9 months, probably yes! In other words, it’s coming… Google SGE is going to impact the way we do our searches, and that’s going to have a negative impact on your good old Google Analytics statistics.

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

Benchmark Email

MARCH 19, 2024

Brand consistency is not just a buzzword; it’s the backbone of building trust and recognition with your audience. Consistent branding transcends mere aesthetics, fostering a sense of familiarity and reliability that can significantly boost your marketing efforts. But how can you achieve this consistency without a degree in design? The good news is, with today’s… The post How to Achieve Brand Consistency Across Marketing Channels appeared first on Benchmark Email.

Advertising Channels 52

Advertising Channels Brand Identity Branding Advertising Benchmark 52

ClearVoice

MARCH 19, 2024

When freelancing, it’s tempting to put your head down and just go, go, go. But as a wise man once said , “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And what you don’t want to miss are opportunities to clean up, optimize, and improve your business. In this guide, we’ll provide the best actionable strategies and tips for cleaning up your freelance business.

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Work Management Marketing Management Business Ideal Customer Profiles 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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LeanData

MARCH 19, 2024

There’s a new sales motion gaining traction and it’s primed and ready to disrupt old MQL models. Get up to speed on the Opportunity-centric motion. The post What is an Opportunity-Centric Sales Motion? appeared first on LeanData.

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Marketing Qualified Leads MQL Digital Transformation Buy 52

B2BMarketing.net

MARCH 19, 2024

A few years ago, the impending death of third-party cookies was a hot topic in B2B. How will this impact marketers in the short-term? How will it affect long-term marketing strategies? However, long delays have meant that the sense of urgency has been lost, and the end of third-party cookies just isn’t at the forefront of marketers’ minds right now.

Marketing & Strategy 52

Marketing & Strategy Privacy API Ad Exchange 52

MarketMuse

MARCH 19, 2024

Overlaying topic authority and personalized metrics helps ensure success when pursuing SEO quick wins.

SEO 69

SEO Personalization Content 69

Full Circle Insights

MARCH 19, 2024

Stacked for Success: The Modern Marketing Tech Stack Revolution Webinar; Knowing what to include in a marketing tech stack can be confusing.

Webinar Metrics 52

Webinar Metrics Marketing 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Valasys

MARCH 19, 2024

Having a robust video Content Delivery Network (CDN) is crucial. Video CDNs ensure that your viewers receive high-quality video content with minimal delays, regardless of their geographic location. This article explores the top five video CDN providers that can help you achieve seamless video delivery. What is a Video CDN? Understanding what a Video CDN (Content Delivery Network) involves comprehending its role, particularly in video content distribution.

Video Marketing 40

Video Marketing Best Practices Work Management Bandwidth 40

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Valasys

MARCH 19, 2024

Generative artificial intelligence (AI) has gained considerable attention for its exceptional ability to speed up innovation across diverse fields. It can generate new ideas, insights, and content that transforms human experiences. In other words, you can enter an era of exceptional productivity with generative artificial intelligence services built to cater to your diverse organizational and personal needs.

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Marketing AI Service Generation Curation 40