Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. However, diving deep into research can sometimes feel impossible.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

SendX

OCTOBER 16, 2023

Did you know that AI can increase email open rates by up to 50% ? Artificial Intelligence, or AI, is like a computer brain that can do tasks usually done by people, such as understanding language, solving problems, and making decisions. It's a game-changer in email marketing, making your emails smarter, more personalized, and more likely to be opened.

Marketing AI 221

Marketing AI Open Rate Email Marketing Marketing 221

xiQ

OCTOBER 16, 2023

Optimize Sales with xiQ: AI-SWOT Analysis & Gilroy, Build deeper strategies FASTER! In the sales game, having up-to-date and relevant information is critical for success. But the truth is, preparation can be time-consuming, and despite all the efforts, 87% of opportunities are lost due to lack of preparation. Enter xiQ and its AI-generated SWOT analysis and Pain Points feature—a true game changer.

SWOT 133

SWOT Analysis Optimization Ad Building 133

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot with a little because we’re chronically understaffed and underfunded. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Email Marketing Automation 133

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Top Rank Marketing

OCTOBER 16, 2023

Google has once again unleashed a wave of changes with its October 2023 Core Algorithm Update. As with any Google core update, this one promises to have a significant impact on search rankings and user experience. We’re releasing an update to our spam detections systems today that will improve our coverage in many languages and spam types: [link] — Google Search Central (@googlesearchc) October 4, 2023 About the Update The October 2023 Core Algorithm Update marks the third major update of

CAN-SPAM 123

CAN-SPAM Google Search Marketing High Quality Lead 123

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy, up from 30.1% in the spring survey. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 in the spring to 66.5 currently.

Allocation 118

Allocation Marketing Budget Forecasting Lead Scoring 118

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

The Daily Egg

OCTOBER 16, 2023

As digital communication tools and technologies continue to evolve, one of the constant truths is that simplicity usually wins over complexity. Voice. The post Is 100 Kbps Still Sensible for VoIP Bandwidth Requirements? appeared first on The Daily Egg.

Bandwidth 107

Bandwidth Tools 107

Salesforce Marketing Cloud

OCTOBER 16, 2023

Generative AI is just scratching the surface in this new era of AI. We are knocking on the door of superintelligence, which promises to radically change our world as we know it. But what does that word even mean, when will it be here, and how will it affect everyday customer interactions? In his new book, The Coming Wave , Mustafa Suleyman, co-founder of Deep Mind and Inflection AI, claims that artificial general intelligence (AGI), or superintelligence, is all but inevitable.

Business 98

Business Marketing Budget Creation Budget Programs Marketing Budget 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

LeanData

OCTOBER 16, 2023

Building an equitable lead distribution strategy where every sales rep gets equal at-bats is fundamental to a well balanced GTM function. Learn ways to automate your way around lead distribution chaos. The post 4 Unique Lead Distribution Tactics You Didn’t Know You Could Do in LeanData appeared first on LeanData.

Distribution 98

Distribution Tactics Leads Lead 98

SalesGrape

OCTOBER 16, 2023

Does account-based marketing work for long sales cycles? Understanding the Role of Account-Based Marketing in Long Sales Cycles Account-based marketing (ABM) has gained significant popularity in recent years as a highly effective strategy for targeting and engaging key accounts. However, one question that often arises is whether ABM can be successful in industries with long sales cycles.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Martech

OCTOBER 16, 2023

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, AI, YouTube can identify popular videos around cultural moments. For example, with Halloween coming up, Spotlight Moments: Lets advertiser serve ads across Halloween-related content on YouTube.

Youtube 92

Youtube Ads Cost Per Thousand CPM 92

SalesGrape

OCTOBER 16, 2023

Unlocking Success: Proven Strategies to Generate Quality Leads in the Pharmaceutical Sector Introduction: The Importance of Quality Leads in the Pharmaceutical Sector In today’s competitive pharmaceutical industry, generating quality leads is crucial for success. A quality lead refers to a potential customer who has shown genuine interest and has the potential to convert into a paying customer.

Telemarketing 89

Telemarketing Lead Scoring Lead Ranking Generation 89

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

BuzzSumo

OCTOBER 16, 2023

We've taken a look at the serious opportunity in taking a localized angle to your PR efforts. Find out which types of location to target in your strategy.

PR 92

PR 92

SalesGrape

OCTOBER 16, 2023

Cracking the Code: Strategies for Overcoming Gatekeepers in Lead Generation Understanding the Role of Gatekeepers in Lead Generation: A Key Challenge for Sales Professionals In the world of sales, gatekeepers play a crucial role in lead generation. These individuals act as barriers between sales professionals and decision-makers, making it challenging to reach potential clients directly.

Lead Generation 81

Lead Generation Generation Leads Lead 81

Choozle

OCTOBER 16, 2023

In the era of digital marketing, precision is paramount. Today’s consumers are discerning and demand content that resonates with their specific interests. Defining your target audience is no longer limited to demographics; it’s about understanding their motivations, inspirations, and pain points. This chapter explores effective strategies for audience targeting within an omnichannel approach, enabling you to connect with your ideal customers in a hyper-personalized way.

Marketing & Strategy 81

Marketing & Strategy Demographics Tactics Keywords 81

SendGrid

OCTOBER 16, 2023

Crickets in your inbox? Here’s how to send a follow-up email that gets a reply, whether you’re closing a sale or trying to get hired. The post The Art of the Follow-Up Email: Guidelines and Samples You Can Use appeared first on SendGrid.

Sample 73

Sample Guidelines Email Marketing Marketing 73

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Navigate the Channel

OCTOBER 16, 2023

There is nothing special about the average meeting. Just about anyone can schedule a meeting, but some people show up and tune out the message. In fact, the majority of employees are adamant that way too many meetings occur. The bottom line is most meetings have become ineffective. Even if you are adamant that your meetings are of the highest-quality, you can still benefit from implementing the following tips: There Should Be a Legitimate Reason for Every Meeting Too many managers call regular m

Effectiveness 65

Effectiveness Allocation FAQ Opt-out 65

xiQ

OCTOBER 16, 2023

Harnessing AI's Potential: Embrace it, Don't Fear it! Artificial Intelligence (AI) has become ubiquitous, with the emergence of models like ChatGPT placing AI at the forefront of conversations – from the press to our very own living rooms. This unprecedented accessibility beckons us to think judiciously about the implications, both positive and seemingly adverse.

API 62

API Privacy Class Press 62

Only B2B

OCTOBER 16, 2023

In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. These strategies play distinct yet interconnected roles in the complex journey of acquiring and nurturing valuable business relationships. This blog will delve into the depths of Appointment Setting and B2B Lead Generation , demystifying their definitions, exploring their individual intricacie

Lead Generation 62

Lead Generation Allocation Sales Qualified Leads Lead Scoring 62

xiQ

OCTOBER 16, 2023

The Secret Sauce in B2B Sales: xiQ's Personality-Driven Buyer Groups Explained In the ever-evolving landscape of B2B sales and marketing, staying ahead of the curve is not just an advantage; it’s a necessity. Enter xiQ, a platform that has revolutionized the way we approach B2B relationships by introducing personality-driven strategies. But it’s not just about understanding your clients; it’s about understanding how you and your clients mesh.

B2B Sales 62

B2B Sales Personalization B2B Validation 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Well, you can find out. However, it’s what you do with the knowledge that matters. In this article, we‘ll dive into how you can see your profile views. You’ll also learn how you can increase your visibility. Let's dive in.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Digilant

OCTOBER 16, 2023

Few tools of the digital age date as far back as display ads, with perhaps the exception of the internet itself. But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle.

Display 59

Display Advertising Agencies Advertisements Advertising 59

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% of the whole increase, as reported by the Central People’s Government of China. This trend makes Singles’ Day (Nov. 11) this year a unique opportunity to raise awareness, boost sales and resolve inventory problems. In this article, we will delve into Singles’ Day 2023 for cautiously optimistic Chinese consumers.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

Trade Press Services

OCTOBER 16, 2023

Creating content that captures your audience’s attention, engages their emotions and communicates your message is a balancing act. But what if we told you there’s a secret ingredient that can transform your content from dull and forgettable to lively and memorable? That secret ingredient is brand storytelling. Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life lessons through stories or narratives that evoke powerful emotions and in

Storytelling 52

Storytelling Brand Identity Branding Tips 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% of the whole increase, as reported by the Central People’s Government of China. This trend makes Singles’ Day (Nov. 11) this year a unique opportunity to raise awareness, boost sales and resolve inventory problems. In this article, we will delve into Singles’ Day 2023 for cautiously optimistic Chinese consumers.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

Bannersnack

OCTOBER 16, 2023

5 minutes read YouTube has over two million active users who watch billions of hours of content daily. As such, it is one of the most popular platforms for marketing and advertising campaigns. Companies worldwide rely on YouTube to reach their target audience with video ads that capture attention and drive conversions. And if you’re among them, you know how inspiring YouTube ad examples can be when you want to build your own campaigns.

Youtube 52

Youtube Paid Search Agency Examples Ads 52

Benchmark Email

OCTOBER 16, 2023

Every business has a number of primary goals. Chief among them is maximizing sales and revenue. And, of course, all businesses encourage loyalty so that customers stay with them and spend more over the coming years. The journey towards those goals can have several steps, but one of the main ones – and a golden… The post What is Geotargeting (And How to Use it Efficiently) appeared first on Benchmark Email.

Efficiency 52

Efficiency Advertising Benchmark Loyalty Course 52