Envy
JULY 24, 2023
If you've been to a mega tech trade show, you'll immediately know what we’re talking about. Several hundred, if not thousands of vendors fight for the attention of their captured audience over a 3-day period. It's a mess.
Marketing Insider Group
JULY 24, 2023
Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. But just because Google’s getting smarter, doesn’t mean businesses are keeping up. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords.
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The Lead Agency
JULY 24, 2023
This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same.
Marketing Insider Group
JULY 24, 2023
Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Ahrefs
JULY 24, 2023
By finding and fixing those issues, you can often boost your rankings and get more organic traffic. This is where an SEO audit comes in. An SEO audit checks how well optimized your website is for search engines.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClickZ
JULY 24, 2023
30-second summary: Discover how voice technology is being embraced outside the home, with millennials leading the way in using voice assistants in public spaces like pubs, shops, and offices Explore the surprising decline in privacy concerns related to voice technology as users become more reliant on their conversational assistants and gain better control over their data usage Gain insights into the voice market in the US, UK, and Germany, including the level of familiarity with voice technology
Salesforce Marketing Cloud
JULY 24, 2023
Let’s face it: mundane, repetitive work can be a drag. In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Yet, 52% of companies still have too many manual processes and tasks. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings.
The Daily Egg
JULY 24, 2023
NitroPack is a site optimization plugin that users have been using since 2012 to improve performance for visitors and the overall user. The post NitroPack Review appeared first on The Daily Egg.
Martech
JULY 24, 2023
Overnight, the iconic blue bird icon was removed from the desktop version of Twitter and replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the brand beyond social media. “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DivvyHQ
JULY 24, 2023
Seeking a cohesive content operation? Start by identifying silos! Learn the telltale signs of content compartmentalization, and then dive into the steps to break them down. Explore the power of unified taxonomy and game-changing technology.
Martech
JULY 24, 2023
One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies. As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program.
Search Engine Journal
JULY 24, 2023
Check out successful case studies in of link building in the SaaS industry, so you can design and implement a highly effective link building program. The post An Essential Guide To SaaS Link Building (+Examples) appeared first on Search Engine Journal.
Martech
JULY 24, 2023
The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Navigate the Channel
JULY 24, 2023
Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the business-to-business (B2B) environment is defining the customer accurately. After all, you don’t want to be caught selling ice to Eskimos!
Champion Communications
JULY 24, 2023
In a world where brands rise and fall, Barbie’s dramatic rebranding journey has become a legend in the making. Gone are the days when Barbie was merely an emblem of unattainable beauty standards and limited aspirations. Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team.
Navigate the Channel
JULY 24, 2023
Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players. In this article, we will explore five types of PR agencies that building product executives should steer clear of, as they may hinder rather than enhance their brand’s reputation.
Anteriad
JULY 24, 2023
The post Recognizing The Elements of B2B Marketing Success appeared first on Anteriad.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brandwatch Marketing
JULY 24, 2023
Build a successful social media strategy with our 5-step guide. Learn to audit, set goals, create audience personas, and much more.
Digilant
JULY 24, 2023
Streaming now tops broadcast TV and cable TV. This should come as no surprise, as the average American household now has 22 connected devices. With more connected devices than ever, people have shifted away from traditional ways of accessing and consuming their favorite content. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers.
Vision6
JULY 24, 2023
In our current landscape of exponential data growth, businesses have an unprecedented level of access to valuable insights. However, with this comes an increase in businesses prioritising data sovereignty when selecting and integrating new software solutions. A study by CISCO found that 47% of adults across 12 counties have terminated contracts with companies over poor data privacy policies.
DAGMAR Marketing
JULY 24, 2023
More Industries Can Use LSAs In March 2023, Google announced the launch of 5 additional categories to the Local Service Ads offerings, allowing over 70 different industries to utilize LSAs to grow their business. These new LSA verticals are: Education People Care Pet Care Wellness Healthcare This expansion is a milestone for the healthcare industries, including the newly added Dental category , because they had not been able to run LSAs due to HIPAA restrictions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digilant
JULY 24, 2023
Streaming now tops broadcast TV and cable TV. This should come as no surprise, as the average American household now has 22 connected devices. With more connected devices than ever, people have shifted away from traditional ways of accessing and consuming their favorite content. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers.
Valasys
JULY 24, 2023
Introduction to Robotic Process Automation (RPA) In our rapidly evolving digital world, businesses are constantly seeking innovative solutions to streamline their operations and drive efficiency. One such groundbreaking technology that has emerged as a game-changer is Robotic Process Automation (RPA). Let’s delve into the world of RPA, starting with its definition and overview, followed by an exploration of its growing importance across various industries along with how to implement RPA in busin
FunnelEnvy
JULY 24, 2023
When many people hear “pipeline acceleration,” they might initially think it’s strictly a sales term. We typically speak of pipelines as a sales concept. But pipeline acceleration is a critical business area requiring collaboration across departments for success. From Meta to Google to Coca-Cola, the most successful companies worldwide have a long history of creating disparate teams and putting them together to achieve important goals.
Valasys
JULY 24, 2023
The digital world is constantly shifting, making it difficult for business owners to keep up and stay ahead of the competition. Despite this, one trend that consistently stands out as an effective way to reach customers and spread your brand message has remained at the forefront of marketing strategies – video. Video marketing provides businesses with a powerful, engaging tool to promote their products or services and increase overall success.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Albert
JULY 24, 2023
In today’s world, technology is advancing at an unprecedented rate. From artificial intelligence to virtual reality, we’re seeing an explosion of new technologies that promise to revolutionize the way we live, work, and play. However, with all of this new tech comes a problem: a growing gap between advertisers and technology. As technology becomes more […] The post Bridging the gap between advertisers and technology with Albert.ai appeared first on Albert.
Valasys
JULY 24, 2023
Elon Musk bought back the domain name X.com from PayPal back in 2017. Musk named his kid X Æ A-12. X is there in SpaceX and even in his AI company X.AI. If that were not enough Xs, Elon Musk has decided to rename Twitter as X. Yes, you heard it right. Twitter is now going to be X, “the everything app.” This change declares that it will be an end of an era for Twitter , and all that it was before Musk took over.
Search Engine Journal
JULY 24, 2023
Discover the new TikTok text posts: a fresh medium for self-expression and content creation, allowing TikTok to offer another alternative to Twitter. The post TikTok Introduces Text Posts To Effortlessly Engage With Followers appeared first on Search Engine Journal.
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