KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. As we outlined a few years back , building trust is a key component to successful SEO programs. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

SendX

APRIL 1, 2020

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’. via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails.

Top of Funnel 196

Top of Funnel Autoresponders Email Marketing Cross-Selling 196

Heinz Marketing

APRIL 1, 2020

By Matt Heinz , President of Heinz Marketing. In a normal year, your field marketing team would be buried right about now. As the weather warms, conference season heats up. Events big and small dot the calendar, feeding your sales pipeline along the way. This year of course every bit of that has been erased. And as you are likely painfully aware, losing the venue doesn’t always equate to a lower sales goal.

Transparency 93

Transparency Work Management Conference Paid Search Agency 93

Zoominfo

APRIL 1, 2020

The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey? You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. Learn how it can help you beat the competition to a deal.

Intent Data 267

Intent Data Buyer Intent Intent Purchase Intent 267

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Customer Experience Matrix

APRIL 1, 2020

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. Retail Behavior Data Adobe this week launched their Digital Economy Index , a long-term project that gained unexpected immediate relevance.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Biznology

APRIL 1, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series is brought to you by Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to work together virtually, developing new models, as well as e

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Only B2B

APRIL 1, 2020

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies. Therefore, instead of your question is if you can build an email list, you should rather think about how you can build email marketing lists as soon as possible.

Email Marketing 150

Email Marketing Ad Building Privacy Policies Multi-Channel 150

The Daily Egg

APRIL 1, 2020

LnkedIn is amazing. When it comes to networking with professionals, there is simply no better place to hang out. Not Snapchat. Not Facebook. Not Instagram. LinkedIn is the professional’s jam. LinkedIn is a great place to attract business users who are serious about their stuff. Nearly every professional on the planet has a LinkedIn profile. […].

Linkedin 144

Linkedin Profiling Facebook Business 144

Content Marketing Institute

APRIL 1, 2020

Every company under the sun seems to be sending emails around the pandemic news. Let’s look at seven examples of marketers rising to the occasion to deliver value and promote togetherness when we all need to stand six feet apart. Continue reading → The post 7 Brands Getting Email Right During a Crisis [Examples] appeared first on Content Marketing Institute.

Examples 140

Examples Brand Identity Branding Promotion 140

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SmartBug Media

APRIL 1, 2020

Guest author Colin Newcomer is a freelance writer who specializes in WordPress. On the hunt for the best website-building software to develop your online presence? It's never been easier to get online, but you'll want to pick the right website builder to help you create a site that matches your business needs. To help you find the right tool, we've collected five excellent website building tools that can help you launch everything from a blog to a business website to an e-commerce store—and more

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. A CRM that includes ML adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions. Analytics from machine learning can help businesses create personas, or sample customers, which can then be used to segment consumers and create persona-specific marketing strategies.

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

The Daily Egg

APRIL 1, 2020

Our blog at Crazy Egg generates hundreds of thousands of visitors every month. But none of that matters if we don’t convert that traffic into emails, trial, and customers. By optimizing content for conversions, blogs can have a huge impact on our businesses. Even better, many of these optimizations are “one-and-done.” After I get them […].

Conversion Rate 126

Conversion Rate Conversion Traffic Optimization 126

Search Engine Journal

APRIL 1, 2020

Discover 12 tips for staying connected with prospects and customers during the days of frayed nerves and social distancing. The post 12 Ways to Adapt Your Marketing in Times of Forced Isolation via @calalouf appeared first on Search Engine Journal.

Marketing Prospects 124

Marketing Prospects Tips Search Marketing Marketing 124

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Social Media

DrumUp

APRIL 1, 2020

Reading Time: 7 minutes The three core pillars of content marketing strategy that are engagement, education, and empowering provide the best combination basis to guarantee successful content marketing for an organization. Image Source: [link] The new decade is on the rise, and with many technological advancements happening in the.

Content Marketing 107

Content Marketing Content Marketing & Strategy Education 107

Convert

APRIL 1, 2020

In these challenging times, ecommerce businesses need to adapt quickly to stay afloat. I came up with this idea to help ecommerce owners maintain and even increase their sales in times of crisis. This test uses your customers’ voices to create a prominent notification that communicates the safety of ordering online at your ecommerce store.

eCommerce 107

eCommerce Order Banners Business 107

Televerde

APRIL 1, 2020

It is becoming clear that COVID-19 will leave long-term business and economic consequences in its wake. In these uncertain times, we are committed to being #InThisTogether. Televerde has always believed in “business as a force for good” and that is why we, like so many other companies, are looking for ways we can help others. Just as companies are going from vacuums to ventilators and whisky to sanitizer, we looked at how we could be part of the solution.

Paid Search Agency 105

Paid Search Agency Cost Organization B2B 105

BenchmarkONE

APRIL 1, 2020

Why are standup comedians so compelling? They don’t often have fancy costumes, or props, or elaborate set design. They don’t usually sing or dance, or demonstrate some unique “X-Factor” style talent. They literally stand in front of a crowd and talk. Comedians are compelling because they are storytellers. Yes, it helps that the good ones are uproariously funny, but they’re most often funny because they’re relatable.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Bannersnack

APRIL 1, 2020

It’s easy to lose track of time when you’re feeling inspired and start getting absorbed into the process of creation. But it can be a trap, especially when you’re on a deadline. I think we can all agree that creating your own lines and arrows from scratch in InDesign or Illustrator, eats up a lot […].

Design 96

Design Tips Process 96

xiQ

APRIL 1, 2020

‘If you don’t invest in smart tools and technology now, your sales and marketing could go horribly wrong after the pandemic is over.’ – Jeff Anderson, VP Marketing XM Cyber. Physical events, business conferences, and in-person meetings have been pushed back indefinitely and the global markets are in freefall. What happens to sales and marketing when we all emerge from quarantine post-pandemic.?

Marketing Budget 87

Marketing Budget Tips Allocation Budget Programs 87

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, "Stop trying to make fetch happen. It's not going to happen.". We've all been there, especially with social media predictions. Although we're always trying to forecast what the future holds so we can run successful campaigns and strategize for the future, things don't always go as planned.

Social Media 95

Social Media Social Marketing Planning Media 95

Hinge Marketing

APRIL 1, 2020

I don’t know about you, but in this time of quarantine, I am taking full advantage of all the new online learning and coaching that has been made available by various experts. Yes, it’s a time of stress and anxiety, but it’s also a time when folks are brushing up on professional development skills – and for many, that means developing their personal brands.

Personalization 77

Personalization Brand Identity Branding Peer-to-peer 77

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

APRIL 1, 2020

As a legally blind person who's held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field. I'd never been blatantly discriminated against or felt like I didn't receive an offer due to my vision. In fact, I've been lucky enough to work on teams run by women or diverse leaders.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. Now more than ever, it’s important to know how to reach out to your customers, in creative ways that were previously not thought of. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

illumin

APRIL 1, 2020

The post PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA? appeared first on AcuityAds Inc.

Webinar Metrics 103

Webinar Metrics Advertisements Advertising Demand 103

SendGrid

APRIL 1, 2020

Read our expert recommendations for launching a new mail stream quickly, or sending significantly more email than you were before COVID-19. The post Important Strategies for Increasing Email Volume During COVID-19 appeared first on SendGrid.

Practices 58

Practices Best Practices 58

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Jackie Walts

APRIL 1, 2020

Newsletters are the definition of bad demand generation – all about the company sending it, usually without an objective and certainly no “What’s in it for me?”. Think about it – how many newsletters do you engage with? Or even read? I highly recommend against them, but if I can’t talk you out of it, here are some tips: First, know that newsletters are the number one killer of the leads your company has worked hard to get.

Newsletter 76

Newsletter Opt-out Opt-in Demand Generation 76

Emplifi

APRIL 1, 2020

There’s no denying that the Coronavirus pandemic is a global crisis. People are concerned for their wellbeing and that of their loved ones, businesses are uncertain about the economic future, and huge numbers of our society are swiftly entering a period of enforced or recommended social distancing. As people spend more time in physical isolation, online communication has never been more important and we all play a part in keeping each other connected.

Spending 69

Spending Business Social Media Media 69

Porch Group Media

APRIL 1, 2020

Video: Thriving in the Time of Covid-19. Hear from V12’s Andy Frawley, CEO and Anders Ekman, President, as they discuss the state of the current economic climate and what brands can do today to plan for recovery tomorrow. . Watch the Video Below. Questions or interested in learning how V12 can help your brand optimize your marketing strategies?

Video Marketing 96

Video Marketing Planning Optimization Email Marketing 96