Engage More Customers With the Best Parts of ABM and Journey Mapping
Vision Edge Marketing
JANUARY 10, 2019
In a recent planning session with a B2B customer, we were discussing how to create more customer engagement with a very specific set of customer prospects. Here’s a quick overview of the scenario: The company is familiar with these customers but not currently doing business with them. The customers are aware of the company and its products, as well as the other primary competitors and their products.
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