Vision Edge Marketing

JANUARY 10, 2019

In a recent planning session with a B2B customer, we were discussing how to create more customer engagement with a very specific set of customer prospects. Here’s a quick overview of the scenario: The company is familiar with these customers but not currently doing business with them. The customers are aware of the company and its products, as well as the other primary competitors and their products.

Account Based Marketing 136

Account Based Marketing ABM Touchpoints Best Practices 136

Marketing Insider Group

JANUARY 10, 2019

If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place. Eloquently exuding a great brand and driving demand, and the measurable business results that follow, are both important. Perhaps even equally […]. The post How to Balance Design for Brand and Demand appeared first on Marketing Insider Group.

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Demand Design Brand Identity Branding 213

KoMarketing Associates

JANUARY 10, 2019

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research. Adobe recently published the “State of Creative and Marketing Collaboration Survey,” and statistics showed that 59 percent of marketers agree that they find it difficult to personalize content at scale.

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Barriers Statistics Custom Publishing Customer Surveys 157

Unbounce

JANUARY 10, 2019

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page.

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Landing Pages Paid Search Agency Ads Google 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. Welcome to the second installment of our new series on marketing technology. We’re taking a deep dive into this industry because as marketers, our technology infrastructure supports everything we do. Martech impacts not only our daily tasks but our broad strategy work. To gain perspective on the evolving industry, I’ve created a series where you’ll hear from the people behind the top marketing technology produc

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Engagio

JANUARY 10, 2019

Hello! I’m Sandra Freeman, and I lead ABM Programs at Engagio. I also love movies and can’t resist sharing some ABM tips in the context of Sandra Bullock’s new movie “Bird Box”. Sandra had to overcome mysterious evil forces, food scarcity, and river rapids, all while blindfolded. Her box-of-live-birds came in handy because they warned of impending threats.

Account Based Marketing 105

Account Based Marketing ABM Marketing Analytics Tools Budget Programs 105

Kapost

JANUARY 10, 2019

Back in 2014, Mark Schaefer introduced the world to content shock. The amount of content we can consume has been totally eclipsed by the amount of content we produce, he. The post How to Avoid Content Shock and Build a Consistently Engaged Audience appeared first on Kapost Blog.

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Ad Building Content Marketing 104

ClearVoice

JANUARY 10, 2019

The type of freelance editor you need depends on a variety of factors, including where you are in the writing process. At the various phases in the life of a piece of content, there are different editorial skills you can leverage to make your writing more compelling and credible. When it comes to writing, editing can be almost as important as the actual pen-to-paper (or pixel-to-screen) process.

Paid Search Agency 104

Paid Search Agency Work Management Custom Publishing Marketing Management 104

Content Marketing Institute

JANUARY 10, 2019

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that’s often part of these conversations. But bundling it with Agile causes all kinds of confusion. This article focuses on how a Scrum-based approach to content marketing could work, as told through the experience of a hypothetical content marketing team.

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Planning Content Marketing Paid Search Agency Content 95

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

33Across

JANUARY 10, 2019

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it's clear that scrutiny around data usage and privacy. The post How Publishers and Platforms Can Put Privacy First appeared first on 33Across.

Privacy 62

Privacy Act-On Advertisements Advertising 62

ATAK Interactive

JANUARY 10, 2019

There’s nothing worse than wanting to purchase something online and hitting an eCommerce site that is confusing, slow, or flat out doesn’t work. At ATAK, we’ve seen our fair share of frustrating eCommerce sites, but usually, the fixes are really simple. If you’re kicking off your own eCommerce website, we can help you avoid some common mistakes. Here are the 11 most obvious features your 2019 eCommerce site absolutely needs. 1.

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eCommerce Features Privacy Policies Top of Funnel 60

33Across

JANUARY 10, 2019

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it's clear that scrutiny around data usage and privacy. The post How Publishers and Platforms Can Put Privacy First appeared first on 33Across.

Privacy 62

Privacy Act-On Advertisements Advertising 62

ATAK Interactive

JANUARY 10, 2019

There’s nothing worse than wanting to purchase something online and hitting an ecommerce site that is confusing, slow, or flat out doesn’t work. At ATAK, we’ve seen our fair share of frustrating ecommerce sites, but usually the fixes are really simple. If you’re kicking off your own ecommerce website, we can help you avoid some common mistakes. Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. 1.

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eCommerce Features Privacy Policies Top of Funnel 60

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

33Across

JANUARY 10, 2019

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it's clear that scrutiny around data usage and privacy.

Privacy 62

Privacy Act-On Advertisements Advertising 62

Outreach

JANUARY 10, 2019

If you’ve been Googling “how to do outbound sales,” you're in the right place! Sales is the lifeblood of our revenue organization here at Outreach; sales is the cornerstone of any company and helps bring the world's innovations to market. . As the leading Sales Engagement Platform, we've also learned from our thousands of customers about what works for them as they implement or expand their outbound sales processes.

High Quality Lead 69

High Quality Lead Paid Search Agency Outreach Training 69

33Across

JANUARY 10, 2019

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it's clear that scrutiny around data usage and privacy.

Privacy 62

Privacy Act-On Advertisements Advertising 62

Salesforce Marketing Cloud

JANUARY 10, 2019

These days, you’re probably spending some time thinking about all the new trends and technologies that will affect your business this year. This is definitely important, but while you’re reading marketing predictions and contemplating how you’ll react to them, it can be easy to forget about your existing strategies. Take email marketing, for example.

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Email Marketing Marketing & Strategy Trends Spending 67

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

BenchmarkONE

JANUARY 10, 2019

Marketing is a living industry, quickly adapting to changes in the business world and the ways that we communicate. The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Being able to tell the difference between positive trends and soon-to-pass fads is one of the top skills that a marketer can have.

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Trends Planning Budget Programs Privacy 66

Hubspot

JANUARY 10, 2019

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

Lock-In 71

Lock-In Case Studies Work Management Tactics 71

Conversica

JANUARY 10, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence. The list is compiled using proprietary CB Insights data and by weighing aspects of each business, like its momentum, market, funding and quality of investors.

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Paid Search Agency Companies Lead Ranking Forecasting 61

Golden Spiral

JANUARY 10, 2019

Even Peter Pan had a solid direction: “second star to the right and straight on ’til morning.”. How about your SaaS company? What’s your star? As you think about your marketing plan for this year and your KPIs, what one metric stands out most of all? What one number matters more than the others and indicates the success of your company? That metric is your North Star Metric (NSM) — the one that best encapsulates the core value your product delivers to your customers or the core measure of your c

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Paid Search Agency Companies Top of Funnel Advertising Funnels 54

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Heinz Marketing

JANUARY 10, 2019

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Be sure to read our own version of the series every week on Thursdays when we feature B2B sales, marketing or business leaders. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Work Management 57

Work Management Marketing Management Paid Search Agency Lead Scoring 57

33Across

JANUARY 10, 2019

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it's clear that scrutiny around data usage and privacy. The post How Publishers and Platforms Can Put Privacy First appeared first on 33Across.

Privacy 48

Privacy Act-On Advertisements Advertising 48

Canadian Marketing Association

JANUARY 10, 2019

The Big Idea. The traditional go-to-market strategy has commonly included, as its cornerstone, the 4Ps of marketing – product, price, place and promotion. However, today’s economy is a service economy – an industry of intangibles – where the value of the customer experience can only be measured after the service is delivered.

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Service Business Customer Satisfaction Deliverability 48

33Across

JANUARY 10, 2019

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it's clear that scrutiny around data usage and privacy. The post How Publishers and Platforms Can Put Privacy First appeared first on 33Across.

Privacy 48

Privacy Act-On Advertisements Advertising 48

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

MarketMuse

JANUARY 10, 2019

For over a century, the marketing funnel (also known as the sales funnel or purchasing funnel) has been the backbone of marketing theory. Since its inception in 1898, marketing and sales professionals have used it to map every step of the buyer’s journey, from awareness of their product through comparison and then to the final purchasing […]. The post How User Intent Is Reshaping the Marketing Funnel appeared first on MarketMuse.

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Marketing Funnels Top of Funnel Intent Comparison 46

QuanticMind

JANUARY 10, 2019

The majority of PPC ad copy you see on the web today suffers from the same problem: It’s boring. . Unlike display or video ads, PPC ads are inherently restricted — because there’s little space to deliver a message, most advertisers fail to get creative with their PPC ad copy. Alternatively, taking the time and effort create a PPC message that resonates with emotions can have a huge impact on advertising performance.

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PPC Paid Search Agency Ads Lead Scoring 46

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. 1. A Measured Approach. . . Marketing Performance Metrics 2.0: B2B Brands Focus on Pipeline Velocity, Activity Across Buying Stages and Campaigns.

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Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46