Navigate the Channel

NOVEMBER 13, 2023

In the world of online marketing, every aspect of your website matters. You spend time and money creating the perfect webpage, crafting compelling copy, and driving traffic to your site. However, there’s one crucial element that often gets overlooked but can make or break your conversion rates: the call to action (CTA). This seemingly small component of your website holds immense power, and if you’re still using the same old CTA without seeing the desired results, it’s time to

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Salesforce Marketing Cloud

NOVEMBER 13, 2023

We are at an inflection point in the history of application development. Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. This is reminiscent of the shift from mainframe to client/server applications, and later from client/server to internet applications. In both cases, the new technology was so transformative that it led companies to change course, rethink and often rewrite their existing applications, a

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Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy. 1 — Content draws people organically to your brand Consistent content creation supports your broader search

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Martech

NOVEMBER 13, 2023

What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. “We rely to a large extent on the Office Choice national support office,” she said. The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor).

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Daily Egg

NOVEMBER 13, 2023

Getting your product or service off the ground isn’t easy. Before launching, go-to-market teams need to drum up interest and acquire leads. The post Insightly Review appeared first on The Daily Egg.

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Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is often more challenging than it sounds. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

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Litmus

NOVEMBER 13, 2023

The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. While your colleagues in other departments might be already sipping eggnog and swapping secret snowflake gifts, you’re in charge of making sure the team hits their revenue numbers and that the most high-stakes email campaigns of the

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Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.

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33Across

NOVEMBER 13, 2023

In the ever-evolving landscape of digital advertising, staying ahead of the curve is crucial for publishers. As the industry grapples with the challenges of cookie deprecation, the need for alternative identifiers becomes increasingly apparent. In a recent. The post How to Scale with Alternative Identifiers appeared first on 33Across.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

NOVEMBER 13, 2023

“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “Our customers have a vision of what they can do to help their customers work, play and live be

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Salesforce Marketing Cloud

NOVEMBER 13, 2023

Business success depends on having the right information at the right time. The stakes are even higher with artificial intelligence spurring an unprecedented need for businesses to have access to quality, trusted information. In fact, 92% of analytics and IT decision-makers say trustworthy data is needed more than ever. To meet this demand, leaders need to empower everyone to lead with data maturity and build a trusted data foundation across their organizations.

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The Daily Egg

NOVEMBER 13, 2023

Coming up with sales leads that are actually useful for your sales team can be difficult. That’s especially true if you work. The post Datanyze Review appeared first on The Daily Egg.

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Hubspot

NOVEMBER 13, 2023

There’s nothing quite like coming home to a package you‘ve been eagerly awaiting. If you’re anything like me, you take your time to unbox your item, and savor the experience. That’s why your ecommerce packaging needs to be clever, carefully, designed, and inventive. Capitalizing on your customers’ emotions during this moment is the key to leaving a lasting impact and creating an unforgettable buyer experience.

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Social Media

Kevin Indig

NOVEMBER 13, 2023

⏰ Big news : on Thursday, I'm launching Growth Memo Premium! For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). The differentiator : every deep dive is verified by insider insights. I talk to operators at the company I dissect to validate my analysis.

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Trade Press Services

NOVEMBER 13, 2023

In a time when artificial intelligence and natural language processing can mimic human content creators, now more than ever readers crave high-quality and accurate insights directly from industry experts. As a result, publications that feature content from expert contributors have an edge in connecting with target audiences. Contributed content is a powerhouse when it comes to building your brand’s presence, bolstering credibility and demonstrating your firm’s expertise to an audience in need of

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Benchmark Email

NOVEMBER 13, 2023

Welcome to the age of the customer, where generic, one-size-fits-all emails just don’t cut it anymore. We’re talking about hyper-personalization—the sophisticated sibling of your run-of-the-mill personalization tactics. This is the juncture where Artificial Intelligence (AI) rolls up its sleeves and takes your email marketing game to a whole new level.

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Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Using this tool, however, could take a bit more effort than you’d expect at first. In this product experimentation handbook, we’ll show you how to start, what metrics matter, and how to use a product experimentation framework effectively.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Modern B2B

NOVEMBER 13, 2023

So what is technical debt? Technical debt is all the legacy code, processes, automations or assets that are sitting in your systems that are no longer used. It’s anything that requires managing due to poor processes, poor code or lack of time to sort, organise, repair or decommission. Technical debt typically comes about through age, taking the fastest (but less rigorous) route, poor management processes, or poor code.

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Valasys

NOVEMBER 13, 2023

Introduction The importance of having an effective CRM system in today’s digital age cannot be overstated, as it can make all the difference in how you manage your sales leads and ultimately close deals. And let me tell you, the right CRM system can be a game-changer for your sales game. With a reliable CRM sales lead tool, you can easily track and manage your customer interactions, streamline your sales process, and improve your bottom line.

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Bannerflow

NOVEMBER 13, 2023

Kaizen Gaming is a rapidly growing force in the GameTech industry, expanding into new markets every year. It’s known globally for its exceptional online gaming experience and strong focus on technology and customer satisfaction.

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Forrester B2B

NOVEMBER 13, 2023

Generative AI, as it stands today, is a minimally viable solution for frontline marketers. But that’s going to change. Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing Insider Group

NOVEMBER 13, 2023

Have you ever typed a question into Google and received a direct answer right at the top of the results? That’s a featured snippet. At Marketing Insider Group, we’ve watched as these snippets have transformed the way users interact with search engines. They’re not just regular search results, but rather concise, direct answers to user queries, prominently displayed above all other results.

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Salesforce Marketing Cloud

NOVEMBER 13, 2023

The world of enterprise sales (or “complex sales”) is a good place to be — bigger playing field, bigger impact, bigger revenue, and exciting challenges. But it can be hard to know where to begin. Ask an enterprise sales rep what they’re selling at the start of the enterprise sales process, and you might hear: “I don’t know yet.” That’s because enterprise sales is not about selling products.

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seo.co

NOVEMBER 13, 2023

There’s a reason you want to practice search engine optimization (SEO). You want to see results. You might want to see higher keyword rankings. You might want to see higher rates of organic traffic. You might want to see higher revenue. You might want all three, and then some. So it makes sense that you want to pay for an SEO agency based not on what they do, but on what they help you achieve.

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FunnelEnvy

NOVEMBER 13, 2023

B2B buyers don’t want to talk to salespeople anymore. Paid B2B ad spend is way down. These two converging trends create a window of opportunity to increase sales and market share via B2B paid ads. What does optimizing the customer journey with paid ads have to do with these trends? Two converging trends create a window of opportunity to increase sales and market share via B2B paid ads.

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

PathFactory

NOVEMBER 13, 2023

Resulticks and PathFactory Announce Transformative Partnership to Elevate B2B Marketing and Sales Enablement Companies will enable B2B go-to-market teams to streamline audience engagement, gain deeper understanding of buyers, and improve customer retention. PathFactory , the leading B2B content intelligence platform, today announced a new partnership with Resulticks , a global leader in customer engagement and connected experiences.

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Single Grain

NOVEMBER 13, 2023

Newsletters have become a huge driver of valuable content and generating substantial revenue for businesses. Whether it’s Morning Brew, The Motley Fool, Axios, or E-Marketer, newsletters are popping up all around us. But what makes a newsletter business truly exceptional to the point where it can operate independently as its own product? In this article, we’ll dive deep into what top-performing marketers can learn from a newsletter business model.

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illumin

NOVEMBER 13, 2023

On October 30 2023, President Joe Biden issued an Executive Order to help regulate the development and use of artificial intelligence (AI) in the United States of America. The order highlights AI as promising, but not without its risks and aims to mitigate and manage those risks for both citizens and the government. This order lays out several categories of regulation, including standards for AI safety and security, rules aimed to protect Americans’ privacy, regulations for advancing equity and

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