DealSignal
APRIL 27, 2023
Table of Contents [Open] [Close] Use Ideal Customer Profiles to define your best-fit buyers The data behind Ideal Customer Profiles The different types of intent data Maximize conversions with ABM intent data At the beginning of the twentieth century, retailer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
Contently
APRIL 27, 2023
Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform? Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews.
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Ahrefs
APRIL 27, 2023
That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot. How? I spoke with the co-founder, Sol Orwell, to find out.
Martech
APRIL 27, 2023
It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
APRIL 27, 2023
Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 27, 2023
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.
Anyword
APRIL 27, 2023
Anyword’s NEW product updates are here to make it easier than ever to connect with your specific audiences and drive more engagement! Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Let’s dive right in! Suggested Target Audiences Imagine working tooth and nail on copy, and finding out it doesn’t resonate with your target audience.
SmartBug Media
APRIL 27, 2023
The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. Also on the radar is the way consumers are becoming increasingly concerned with privacy. This shift is leading us toward a cookieless future, which means moving away from targeting ads based on tracking user behavior with cookies and instead using first-party data to
ClickDimensions
APRIL 27, 2023
Did you know nearly 70% of online shoppers abandoned their carts in 2021? Let’s take a closer look at why this may be. To do this, we’re going to need to look at the different stages of a customer journey. The customer journey is the path your customers take from becoming aware of your brand to purchasing your product or service and to finally promoting the brand on your behalf.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
APRIL 27, 2023
Did you know that two years ago, $19.2 billion was spent on third-party data? But with changes around data privacy, collecting third-party data is coming to an end. The elimination of third-party cookies presents challenges for creating hyper-targeted, measurable campaigns. But there’s a solution: first-party data. By collecting data directly from customers, you can provide authentic experiences that encourage deeper connections and loyalty to your brand.
Search Engine Journal
APRIL 27, 2023
Should you pick client-side rendering over server-side rendering? Find out which rendering method can help search engines crawl and index your website better. The post Client-Side Vs. Server-Side Rendering appeared first on Search Engine Journal.
Martech
APRIL 27, 2023
Artificial intelligence is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
SendGrid
APRIL 27, 2023
7 is a lucky number. There’s 7 colors in the rainbow. 7 wonders of the ancient world. 7 notes in a musical scale. 7 seas, 7 continents, and 7 days in a week. Even the periodic table of elements is organized into 7 rows. That’s why we’re celebrating one of Twilio SendGrid’s greatest email milestones […] The post Breaking Records: 7 Trillion Emails Processed by Twilio SendGrid appeared first on SendGrid.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
APRIL 27, 2023
The practice of demand generation in marketing has evolved quite a bit over the last few decades, but what are the current best practices? Most demand gen experts will tell you that the most effective tactics today revolve around content. Check out our latest post to learn how to leverage content to not only generate leads, but also to move those leads down the path to purchase.
Search Engine Journal
APRIL 27, 2023
Want to be a social media manager? The best social media managers will have a combination of these 10 skills. The post How To Become A Social Media Manager appeared first on Search Engine Journal.
B2B Digital Marketer
APRIL 27, 2023
Unpacking the Silent Killer of Sales: Overcoming Ghosting and Indecision In this episode of B2B Digital Marketer, we dive into why many potential customers disengage and don’t make a purchase, wasting both the vendor’s resources and their own team’s resources. We learn from a machine learning analysis of 2.5 million recorded sales calls that no decision loss is a silent killer of sales, even though the customers are convinced of the value of the solution.
The Lead Agency
APRIL 27, 2023
The average office worker receives 121 emails daily and spends 28% of the workday reading and answering emails. But it’s not only the time spent interacting with emails that adds up, as employees spend over 90 minutes per day recovering from email interruptions. This is how long it takes to refocus and start working at the same rate they were before shifting their attention to an email.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Oktopost
APRIL 27, 2023
Listen to the podcast: Or catch us on Apple Podcasts, Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary: Profitable growth is a team sport. The challenge is getting all department rowing in the same direction. In this episode of the Radically Transparent podcast, Ken Powell , Chief Revenue Officer at K1X , shines a light on the connection point between marketing, sales, product, and client success.
Hubspot
APRIL 27, 2023
The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. With this growth comes tons of new job opportunities for salespeople looking to get into the tech industry.
Method and Metric
APRIL 27, 2023
SEO and CRO are important for lead generation because when used together, they increase website visibility and engagement and help improve conversion rates, working simultaneously to generate more leads. How?
HG Data
APRIL 27, 2023
Data-Driven Marketing Turbocharged With HG Insights LinkedIn Connector Integration For More Precise Targeting LinkedIn Connector enables users to leverage powerful Technology Intelligence from HG Insights within LinkedIn Campaign Manager, empowering teams to boost engagement and conversions SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG Insights®, the global provider of data-driven insights to 90% of Fortune 100® B2B tech companies, … The post LinkedIn Connector Integration For More
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Brandfolder
APRIL 27, 2023
Did you know that global retail sales are expected to reach nearly [$30 trillion this year]([link] Yes, trillion — with a T! However, with so much market uncertainty afoot, retailers.
Industrial Marketer
APRIL 27, 2023
In the past five to 10 years, artificial intelligence (AI) has moved from something primarily talked about on television and science-fiction novels to being a normal part of marketing technology and strategy conversations. However, whether called “machine learning,” “big data deep learning,” or some other terminology, the process of using computers to compute large amounts.
Hannon Hill
APRIL 27, 2023
In April, we celebrated the work anniversaries of two team members, Rebecca Crow, and Matt Shirey. Learn more about these team members by reading this month's work anniversary blog post.
Industrial Marketer
APRIL 27, 2023
As industrial marketing professionals we are still learning about how to leverage big data for audience targeting, audience segmentation, and intent. Targeting is simple at its core — defining a specific customer prospect audience — but wicked hard in execution and practice. In the industrial B2B sectors, our universe of buyers is undoubtedly small, so having.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
AgencyEA
APRIL 27, 2023
In our recent episode of Experiential Alchemy, hosts Lucy Stratton and Rick Cosgrove chat with Matt Bohn, Senior Events and Experiences Manager at Stack Overflow who shares his interesting journey into experiential marketing, how he predicts AI will influence the industry, advice to young professionals, and a glimpse at the most unforgettable events throughout his […]
Varicent
APRIL 27, 2023
Despite changing markets, inflation, and a looming recession, revenue growth remains the number one priority for CEOs. However, the focus is on building sustainable revenue rather than high-risk strategies. According to The Alexander Group, 70% of sales leaders agree their organization is taking fewer risks. This has many leaders looking for revenue resilience.
Brandfolder
APRIL 27, 2023
It’s no secret that social media has changed the marketing game. Your brand can reach someone with just the click of a “post” button – not to mention the fact.
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