Marketing Insider Group

JULY 10, 2023

Running a business is a quick way to push your decision fatigue to the limit. While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Marketing Craftmanship

JULY 10, 2023

Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. From the front desk to the corner office, “Every Employee a Sales Rep” should be fully ingrained as part of your company’s operating culture. Many B2B firms – in legal, accounting, technology, financial services and consulting disciplines – employ at least one rainmaker, typically a founding member, who brings in the lion’s share of new business.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Martech

JULY 10, 2023

Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Search Engine Journal

JULY 10, 2023

Learn how to perform comprehensive SEO audits using Chrome DevTools, a powerful tool built into the Chrome browser. The post Using Chrome DevTools To Diagnose Site Issues In An Audit appeared first on Search Engine Journal.

SEO 119

SEO Tools 119

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SmartBug Media

JULY 10, 2023

A bounce rate of 26-40 percent is considered to be exceptional, whereas a bounce rate of around 50 percent is still considered good. However, as in most things in digital marketing, to truly understand what a good bounce rate for your specific case is, this initial answer needs to be further examined through the lenses of: Industry Device Type Origin Source Before we dive in, let’s start with some terminology.

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

ATAK Interactive

JULY 10, 2023

Welcome to our blog, where we unveil the guiding stars of online success. In this digital age, a robust and well-executed digital marketing strategy is the cornerstone of thriving businesses. As a pioneering digital marketing strategy agency, we're thrilled to unveil the blueprints that will empower your brand to not just survive, but thrive in the vast digital realm.

Marketing Strategy 78

Marketing Strategy Marketing & Strategy Online Marketing Effectiveness 78

Search Engine Journal

JULY 10, 2023

Google is addressing a reported issue impacting Google News indexing, resulting in decreased traffic for content publishers until the problem is resolved. The post Google News Indexing Disruption Causes Decrease In Traffic For Content Publishers appeared first on Search Engine Journal.

Traffic 98

Traffic Google Content SEO 98

ATAK Interactive

JULY 10, 2023

In today's competitive digital landscape, exceptional user experiences are crucial for business success. According to recent data and statistics, websites and applications with well-crafted UI-UX designs enjoy higher user satisfaction, increased conversions, and improved customer retention rates. In this article, we list the 10 top UI-UX design companies mid and large-size businesses engage in to maximize user engagement.

Design 78

Design Companies Customer Satisfaction Statistics 78

Martech

JULY 10, 2023

The European Union has approved a plan allowing companies to keep storing data about Europeans on servers in the U.S. The agreement, known as the E.U.-U.S. Data Privacy Framework, means there won’t be a costly disruption to data flowing between the two areas. Why it is needed. In 2020 an EU court ruled that a previous data-transfer agreement was illegal because there was no effective way for EU residents to challenge surveillance of their data by the U.S. government.

Privacy 78

Privacy Paid Search Agency Rules Advertising Agencies 78

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ATAK Interactive

JULY 10, 2023

Are you tired of your business not reaching its full potential? Do you want to take your marketing strategy to the next level? Look no further than a strategic marketing agency. In today's fast-paced and ever-changing business landscape, a strategic marketing agency can provide the expertise and knowledge needed to transform your business in 2023.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Business 78

Salesforce Marketing Cloud

JULY 10, 2023

Welcome to the digital era, where artificial intelligence reigns supreme and organizations find themselves on the cusp of a revolution. The AI future is here, and it’s driving incredible business momentum. Leaders and individuals are scrambling to understand the risks and opportunities of implementing AI. While at the same time, they are trying not to fall too far behind the competition.

Barriers 75

Barriers Ethics Digital Transformation Training 75

ATAK Interactive

JULY 10, 2023

In today's digital age, businesses are constantly seeking ways to streamline their marketing and sales efforts. Marketing automation platforms have become invaluable tools for businesses, enabling them to automate processes, nurture leads, and improve customer engagement. HubSpot is a well-known player in the marketing automation space, but how does it stack up against its major competitors?

Comparison 78

Comparison Hubspot Eloqua Marketing Automation Services 78

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Intent data from various sources provide invaluable insights into prospects’ behavior to help businesses identify high-value opportunities, personalize their outreach, and drive conversions throughout the sales funnel.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

DivvyHQ

JULY 10, 2023

AI-generated content: friend or foe for marketers and comms teams? Explore the rise of AI within the marketing and communications realm and gain valuable advice on assessing its output. The tech and the myriad of AI tools are evolving at a break-neck pace and we want you to stay ahead of the game!

Marketing AI 58

Marketing AI Generation Content Tools 58

Digilant

JULY 10, 2023

Every few years, the digital advertising industry is left to cope with tremendous change spurred on by tech giants. Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Kevin Indig

JULY 10, 2023

Community-Led Growth (CLG) gets a lot of hype right now, but there is also lots of fluff on the web about it. I’ve had many touchpoints with communities as growth vehicles (e.g. I helped build the Atlassian community, which now spans over 300 events). I think CLG is part of Organic Growth , but it also has some characteristics that set it apart from other Growth motions.

Communities 52

Communities Enterprise Management Work Management Startups 52

Digilant

JULY 10, 2023

Every few years, the digital advertising industry is left to cope with tremendous change spurred on by tech giants. Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Salesforce Marketing Cloud

JULY 10, 2023

Great customer service doesn’t always involve an agent. We’ve found that 59% of customers prefer self-service tools for simple questions and service issues. Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. They can find what they need at any time (even at 3 a.m.), which frees up agents to focus on more complex service requests.

Knowledge Base 52

Knowledge Base Work Management FAQ Ideal Customer Profiles 52

Engagio

JULY 10, 2023

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. The unexpected introduction of these AI-powered marketing solutions has aroused both enthusiasm and alarm among B2B marketing executives.

Marketing AI 48

Marketing AI Account Based Marketing ABM Ethics 48

seo.co

JULY 10, 2023

We all know, but sometimes forget that every website we visit looks a lot different on the back end than it does on the front end. We usually see a beautiful, inviting layout with some of the best content this website owner has to offer. But on the back end is an unintuitive, sometimes jarring smattering of computer code. If you’re familiar with HTML, or any modern programming language, you might be able to parse this, at least slightly – but even the most experienced programmers out there

Lead Scoring 45

Lead Scoring Lead Ranking SEO Tagging 45

Brandwatch Marketing

JULY 10, 2023

Check out the most captivating holidays and happenings in August 2023 to improve your social media marketing.

Social Media 52

Social Media Media Social Marketing Marketing 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Fount Media

JULY 10, 2023

To survive and grow in today’s marketing climate, businesses need every advantage they can get. One strategy that has proven to be highly effective is competitive displacement. This powerful approach involves overtaking and outperforming competitors in the market by leveraging a combination of innovation, customer-centricity, and strategic marketing tactics.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Paid Search Agency Tactics 40

Benchmark Email

JULY 10, 2023

Email capture forms are a crucial component of any successful lead-generation marketing strategy. They provide a way to capture the contact information of your audience and build your email list. However, are you struggling to capture high-quality leads through your email sign-up forms? Are potential subscribers ignoring your forms or abandoning them halfway through?

High Quality Lead 40

High Quality Lead Leads Lead Marketing Qualified Leads 40

Vision6

JULY 10, 2023

Are you trying to unlock the hidden potential of email marketing? From email design to email compliance, campaign success all boils down to email marketing best practices. In this article we’ll take a deep dive into email best practices and how they are key to optimising your results and navigating the competitive playing field of reaching your subscriber’s inbox.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

QuanticMind

JULY 10, 2023

From vibrant billboards in urban centers, to point-of-purchase screens, to digital screens at EV charging stations, digital out-of-home advertising is everywhere. Also known as DOOH, the channel allows advertisers a unique opportunity: Connect with consumers when they’re on-the-go, in contextually relevant environments, when they may be less reachable on their personal devices.

Advertisements 40

Advertisements Advertising Advertising Channels Trends 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Valasys

JULY 10, 2023

In the competitive business landscape that characterizes commercial hubs like New York, the importance of branding cannot be overstated. Building a strong brand goes beyond having a catchy logo or a memorable tagline; it is about creating a lasting impression on consumers and influencing their purchasing decisions, from your website and brand story to the overall customer experience.

Impressions 40

Impressions Brand Identity Branding Word of Mouth 40

Alaniz

JULY 10, 2023

Artificial intelligence (AI) is a hot topic in marketing right now. It’s changing the way we do marketing and customer relationship management (CRM). CRM platforms are weaving in AI capabilities to make managing customer relationships and marketing campaigns more efficient. When it comes to harnessing this power, HubSpot, a leading. The post Harnessing CRM Platform AI Tools for Marketing and Customer Relationship Management appeared first on Alaniz Marketing.

CRM 40

CRM Tools Hubspot Efficiency 40

Bluetext

JULY 10, 2023

Embark on a captivating journey through the transformative tale of a marketing leader who navigated the challenges of the pandemic, reshaping the events industry with resilience, innovation, and strategic decision-making. Join us on Digital Doorways as we explore the remarkable story of triumph in an era of eventlessness, uncovering the secrets behind adapting and thriving in the world of digital experiences.

Resources 20

Resources Marketing 20