Martech
AUGUST 9, 2023
Want to work with the best marketers in the world? Can you imagine what you would be able to accomplish with their skills? Good news. You don’t have to imagine. The best marketers in the world are available and eager to work with you. I’m talking about creators. Creators are the most proficient, passionate and productive marketers, bar none. They’re strategic thinkers who execute quickly with unmatched quality.
Seismic
AUGUST 9, 2023
Seismic Shift is back this October 23-26, and to say that we’re excited is an understatement. From engaging speakers to groundbreaking ideas, last year’s event did not disappoint. We’re raising the bar and bringing attendees a bigger and better experience than ever before! What is Seismic Shift? Shift is Seismic’s annual user conference that’s jam-packed with hands-on workshops, in-depth sessions, and a peek into our product roadmap.
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Benchmark Email
AUGUST 9, 2023
Consumer preferences and market trends shift unpredictably, forcing companies to face a crucial challenge: how to stay ahead of the competition and achieve sustainable growth. The answer lies in harnessing the power of data-driven decision-making and leveraging cutting-edge analytics tools to optimize marketing efforts. Data has become the lifeblood of successful marketing strategies.
HG Data
AUGUST 9, 2023
In this step-by-step video, Liam Davenport, enterprise sales manager, demonstrates how Contextual Intent and Functional Area Intelligence from HG Insights shorten buying cycles and improve conversion rates. The post HG Use Case: Contextual Intent and Functional Area Intelligence appeared first on HG Insights.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
AUGUST 9, 2023
The next generation of the workforce is being shaped by e-learning platforms. Companies need to keep pace with this modern way of. The post Continu Review appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Conversica
AUGUST 9, 2023
The post It’s the End of the World as We Know It (and I Feel Fine): The Prospects for (More) AI Regulation appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Martech
AUGUST 9, 2023
Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a study of nearly 500 SMBs conducted by online marketing and sales company Constant Contact and research firm Ascend2.
ATAK Interactive
AUGUST 9, 2023
Are you ready to revolutionize your sales and customer service strategies through seamless call management and data integration? Enter the world of the HubSpot AirCall integration. This dynamic partnership between HubSpot, a leading marketing and CRM platform, and AirCall, a robust cloud-based call center software, opens up a wealth of possibilities for enhancing customer interactions and sales processes.
Heinz Marketing
AUGUST 9, 2023
Market insights are crucial, but what we call insights are often just observations. To really make the best decisions, you need to be clear on what an insight is, what it does for you, and how to generate them. To start, let’s get a common definition on what an insight is and what it does… and why it matters. The post Defining Market Insights and Why it Matters appeared first on Heinz Marketing.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
AUGUST 9, 2023
A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing.
Martech
AUGUST 9, 2023
Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? Here, in alphabetical order, is MarTech’s list of ABM experts to follow. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO.
Sprout Social
AUGUST 9, 2023
As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data t
Velocity Partners
AUGUST 9, 2023
If you’re a regular V-Blog reader, you’ll know we’ve been shouting at anyone who’ll listen calmly discussing the recession and its impact on the marketing world. Alanna wrote a great post exploring how recessions can unleash a slew of unhelpful stakeholder feedback — and what you can do about it. It got me thinking about another crucial part of the process: how creative ideation changes in a recession.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ahrefs
AUGUST 9, 2023
Let’s look at the most common issues you should actually care about. Setting an x-default is not required. But it is recommended if you need a fallback page for users whose language settings don’t match any of your localized versions.
SendGrid
AUGUST 9, 2023
Learn what is Microsoft Smart Network Data Services (SNDS), including how to utilize SNDS data to improve your email program. The post What Is Microsoft Smart Network Data Services (SNDS) and Do I Need It? appeared first on SendGrid.
DivvyHQ
AUGUST 9, 2023
Did you know that social media is actually an important tool for effective SEO? This may sound a little counter-intuitive, but it's important to understand how the two complement one another. Check out our latest post from guest contributor Charlie Fletcher to learn how the two practices work together to boost your marketing efforts.
CopyBlogger
AUGUST 9, 2023
There are plenty of copywriting courses available, but it can be tricky to figure out which one will give you. Continue Reading The post 8 Best Copywriting Courses To Add More Zeros To Your Income appeared first on Copyblogger.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Champion Communications
AUGUST 9, 2023
Recent headlines surrounding Nigel Farage and Coutts bank serve as a stark reminder of the importance of having a robust issues management plan in place. We have received a number of calls from concerned B2B Marketers concerned with their own issues and crisis communications protocol and so in this blog post we will explore the important of having a crisis management plan from the perspective of B2B marketers in the UK.
Anteriad
AUGUST 9, 2023
The post How to use intent data: Follow in the Data Heroes’ footsteps appeared first on Anteriad.
Bannerflow
AUGUST 9, 2023
The social media landscape is ever-evolving and marketers need to stay updated to get the best results. In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past few weeks.
Madison Logic
AUGUST 9, 2023
The Challenge T-Mobile for Business is a telecommunications company that provides comprehensive wireless solutions tailored to the needs of businesses. As Senior Marketing Media Manager, Janice Barbosa manages paid media, account-based marketing (ABM), and demand generation for T-Mobile for Business’s enterprise and public sector groups. Her responsibilities cover everything from developing the strategy, to overseeing the execution, to working through that continual cycle of optimization to make
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Valasys
AUGUST 9, 2023
Introduction In the ever-evolving landscape of marketing, a seismic shift is underway that’s redefining how businesses engage with their most coveted prospects. Welcome to the dawn of AI-Driven Account-Based Marketing, where the fusion of artificial intelligence and strategic precision propels your campaigns into uncharted realms of success through automating Account-Based Marketing using AI.
ClearVoice
AUGUST 9, 2023
Content marketing can do wonders for businesses. It can boost brand awareness, attract new leads, establish better customer relationships, and increase sales. However, just like in most things in life, content marketing is only as effective as the talent behind it. You need to hire top-tier content marketers to create high-quality content that will resonate with your audience.
Valasys
AUGUST 9, 2023
9th August, New Jersey: In response to mounting concerns and backlash, Zoom has taken swift action to update its terms of service, vehemently denying any unauthorized training of its artificial intelligence (AI) on customer calls. The company’s move comes after users raised alarms over potential AI training using audio, video, and chat data without explicit consent.
Sana Commerce
AUGUST 9, 2023
As discussions surrounding AI continue to evolve, B2B organizations looking to incorporate it into their workflow might consider adding AI customer support to their web stores. As businesses begin to integrate with AI-driven chatbots, automated response systems, and virtual assistants, this blog will cover the use case for AI in the context of a B2B web store, along with striking the balance between automation and authenticity in customer support.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Parse.ly
AUGUST 9, 2023
There’s a new social media platform on the digital scene—Threads, brought to you by the creators of Instagram. If you’re … The post How to Track Traffic From Meta’s Threads appeared first on Parse.ly.
BDB
AUGUST 9, 2023
If you’re a marketer in the B2B world, you’ve likely faced an increased incidence of market disruptions, heightened competition and arduous customer demands, not to mention rising pressures to keep your campaigns profitable and sustainable. Sound about right? The ever-evolving B2B marketing landscape means that informed (and quick) decision-making is increasingly critical – especially if brands want to stay flexible to maintain a competitive edge and achieve commercial success long-term.
Parse.ly
AUGUST 9, 2023
There’s a new social media platform on the digital scene—Threads, brought to you by the creators of Instagram. If you’re like millions already using the platform to drive traffic and share links to other content channels, you’ll need a way to track the impact. Parse.ly can help with that. What is Threads? Threads is Meta’s new social media platform—a direct competitor to Twitter, now “X”, and structured in a nearly identical way.
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