Martech
AUGUST 16, 2023
Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. And why shouldn’t they? With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.
Launch Marketing
AUGUST 16, 2023
Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. For B2B startups, email marketing is the perfect tactic to reach a broad audience and distribute important content and information directly into the inboxes of your audience.
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Velocity Partners
AUGUST 16, 2023
Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better?
Salesforce Marketing Cloud
AUGUST 16, 2023
Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClearVoice
AUGUST 16, 2023
Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
HG Data
AUGUST 16, 2023
Size opportunities, track competitors, target accounts and win deals with HG Market Intelligence! In this video, Scott Smyth, EVP Global Sales, explains how Market Intelligence from HG Insights enables Go-To-Market teams within global businesses to size their markets by IT spend, technology installs and more! HG Market Intelligence is the ‘secret sauce’ used by technology … The post HG Use Case: Size Opportunities and Win Deals with Market Intelligence appeared first on HG Insi
Ahrefs
AUGUST 16, 2023
You can also download the full spreadsheet of SEO conferences in 2023/24 at this link. Here’s a quick rundown of how to use it: 1. In the setup sheet, filter by location, date, duration, currency, and/or cost. 2.
Top Rank Marketing
AUGUST 16, 2023
Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. The going is getting tough, so marketers are getting going. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them.
ATAK Interactive
AUGUST 16, 2023
In today's digital age, where first impressions are made on the web, businesses are continually seeking innovative ways to enhance their online presence and engage their target audience. Enter ReactJS web development—a game-changing technology that transcends traditional web design boundaries and propels businesses toward unparalleled performance and user experience.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Rev
AUGUST 16, 2023
Every GTM motion in a RevOps organization has its own distinct function. Yet somehow, they’re supposed to collaborate darn near seamlessly. Data is the medium that facilitates that interdependence. It’s a common language that provides common context to everyone in RevOps, highlighting where resources are best focused and driving decision-making across the org.
Content Marketing Institute
AUGUST 16, 2023
How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.
QuanticMind
AUGUST 16, 2023
What a strange time we live in. Congressional hearings about aliens , traumatized orcas attacking boats , TikTokers making thousands per day doing whatever this is … So, what’s next? A cage match between two of the wealthiest and most influential people in the world? Well, yes. Maybe. This proposed cage match between Elon Musk and Mark Zuckerberg is a news story that’s just too bizarre to ignore—and given that it would take place between two social media titans, it got us thinking about who soci
chiefmartech
AUGUST 16, 2023
One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. (Kudos to Chris Elwell, whose brainchild this was.) Every year they ask marketers: Did you replace any martech applications in your stack? Why did you replace them? What did you look for in the apps you replaced them with?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Lake One
AUGUST 16, 2023
In today’s ever-changing digital world, the need for top-notch content is never-ending. From writing catchy ads to brainstorming email hooks or creating trendy socials, marketers have their work cut out for them. However, with the help of AI, our toolbelts are filling up, and we couldn’t be more excited to dive in. That’s why for this month’s Lake One FieldNotes, our newsletter, we decided to walk and walk and solely use AI to write an email.
Sprout Social
AUGUST 16, 2023
It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral. The posts prompted depositors to withdraw $42 billion within 10 hours, a devastating blow that led state regulators to close the bank.
Navigate the Channel
AUGUST 16, 2023
In the ever-evolving world of construction and design, trends come and go, shaping the way we live and build. As the building industry continues to evolve, it’s crucial for marketers to stay ahead of the curve and capitalize on emerging trends. One such trend that is gaining rapid momentum is the concept of “Outdoor Living Spaces.” In this blog post, we’ll explore why outdoor living spaces are poised to become the next big thing in building products marketing and how you
Oktopost
AUGUST 16, 2023
Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. This is a golden opportunity, allowing you to integrate Instagram Stories into your social media marketing strategy in one streamlined workflow. Every Social Media Manager (SMM) knows the importance of Instagram Stories in the digital landscape. It’s spontaneous, engages the audience, and lets brands build a more personal narrative.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Navigate the Channel
AUGUST 16, 2023
Embarking on a home renovation journey is an exciting endeavor that allows you to transform your living spaces and create the home of your dreams. Whether you’re considering minor updates or major overhauls, making informed decisions is essential to ensure your investment pays off in the long run. In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satis
Leadspace
AUGUST 16, 2023
A persona refers to a representation of a user or buyer segment that is created to better understand and design for the needs, behaviors, and preferences of that group. Persona creation is common in fields like marketing, user experience (UX) design, and customer service. It’s especially useful in sales and marketing when it comes to prioritizing leads for content marketing or sales engagement campaigns.
Oktopost
AUGUST 16, 2023
Instagram, the quintessential social media platform for visual content, has rolled out a groundbreaking update to its API—enabling the sharing of Instagram Stories. This comes as a golden opportunity for businesses, especially those who’ve integrated Instagram into their social media marketing strategy. And guess what? We’re keeping pace! Why the Buzz?
Martech
AUGUST 16, 2023
Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Anteriad
AUGUST 16, 2023
The post B2B Marketing Trends Q&A: Transforming Strategies for the Future appeared first on Anteriad.
Confessions of a B2B Marketer
AUGUST 16, 2023
What did we learn? Build a personal brand and audience as you move through your career. How can you show the world that your software works? How can you incorporate education into your customer acquisition process? Is there a low risk, high value offer you can make to your prospects in order to convert them into customers sooner? How can you best incentivise your partners and affiliates?
Genroe
AUGUST 16, 2023
Discover how FleetPartners, revolutionises its CX approach with a CX Forum, closing the loop and the innovative use of CustomerGauge. The post Revving up Customer Experience: FleetPartners Transforming at Speed appeared first on Genroe | Customer Experience | Net Promoter Score.
Optinmonster
AUGUST 16, 2023
Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SmartBug Media
AUGUST 16, 2023
Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.
RebelMouse
AUGUST 16, 2023
Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Expanding your content to Google News puts your industry materials in front of a larger audience and builds your reputation as an authoritative figure in your industry. Read further to learn about elevating your business and publishing through Google News.
Choozle
AUGUST 16, 2023
Back-to-school season is one of the most important shopping events of the year, especially for retailers that sell products related to education, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending hit $110.8B in 2022 and is projected to reach $189.7B by 2028. Advertisers need to leverage the power of retail media and data, platforms, and solutions that enable brands to reach shoppers across different channels and devices using insights from ret
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